Media Interviews
In their own words

Justin Halpern: 'Sh*t My Dad Says' Guy Worries About Media
The former senior writer behind the popular Twitter feed turned best-selling book and TV sitcom fears that many old media brands are "refusing to realize the transition" to the digital world.

Ken Auletta: Google Is Not Trying to Harm Old Media
Many executives in traditional media fervently believe Google aims to conquer the world, says the author of a new book about the Internet giant. At least Google passed on buying the New York Times.

Tina Brown: The Web Audience is 'Vibrant, Growing'
The co-founder and editor of The Daily Beast describes the first year of her Barry Diller-backed news site as a mission to "establish a voice." The second year will bring more multimedia but no content fees.

Internet Publishers, Bloggers Say No to New Fees
Will Rupert Murdoch be a pied piper for paid Internet news? I Want Media asked online publishers and bloggers if they plan to follow the old media titan into the world of new Web tolls. Many but not all said no ...

Media Reporters Become 'Bizerazzi' Thanks to Twitter
Journalists covering this year's Allen & Co. media confab in Sun Valley saw Twitter as a valuable reporting tool. However, the media moguls in attendance dismissed the microblogging site's prospects as a business.

Julia Angwin: MySpace Could Become the Next AOL
The Wall Street Journal tech editor and author of a new book on MySpace warns that Rupert Murdoch's social network is in danger of becoming "the next AOL" a once-dominant Internet company in decline.

Nikki Finke: I'm a Hollywood Dominatrix the Legal Kind
The journalist behind Deadline Hollywood Daily aims to provide showbiz insiders with the "business news humilitainment" they crave 24/7. "I'm chained to my computer," she says. "But I really am loving this."

Arianna Huffington: HuffPost Won't Help Kill Newspapers
The co-founder and top editor of The Huffington Post insists that her popular "Internet newspaper" won't endanger traditional U.S. dailies. "We want to attract traffic," she says. "But we also want to send it back out."

Michael Wolff: Murdoch Doesn't Understand Web News
News Corp. chief Rupert Murdoch isn't very new-media savvy, according to biographer Michael Wolff. He "doesn't use a computer, doesn't get email." Still, News Corp. will have to be "reinvented" when he dies.

Jack Dorsey: Twitter Complements Traditional Media
The CEO of the hit microblogging service aims to take Twitter mainstream and find a business model. But Twitter won't ever replace newspapers, he says. "We will always need a medium that carries more words."

Lee Abrams: Tribune Will Be an 'Oasis of Creativity'
Tribune Co.'s first-ever chief innovation officer vows to help transform the publishing, interactive and broadcasting company into "the place that other people look to for the latest ideas."

Brandon Holley: Yahoo's Shine Is Not a Women's Magazine
The editor in chief of Yahoo's new Web site for women says that user comments are a key part of the content "experience." In fact, Shine is considering paying some of its bloggers for their contributions.

Jason Kilar: Hulu Is Not a YouTube Killer
The CEO of the new online video venture from NBC Universal and News Corp. says that Hulu won't kill off YouTube -- or traditional television. "The vast majority of this industry is going to be on broadcast and cable."

Sarah Lacy: 'Yahoo Embraces the Web 2.0 Way of Journalism'
The columnist, author and co-host of Yahoo's new "Tech Ticker" video blog says that while some journalists see print media as more prestigious, many readers want news "on demand, on their browser."

David Eun: Google Won't Become a Media Company
The head of Google's content partnerships insists that the Internet behemoth won't be a competitor to traditional media. Producing content is "not our business," he says. "Journalists, news bureaus -- that's not what we do."

Mark Deuze: In Media Work, 'Everyone's Job Is on the Line'
The dynamics of working in the media are changing as audiences produce their own media, says the author of the new book "Media Work." Media workers in all areas are asking: "Will my job still be there tomorrow?"

Bill Keller: 'The New York Times Is Not Immutable'
The executive editor of one of the world's premier newspapers observes that the Web audience is "growing at a great clip." If trends continue, he says, "there's little doubt that online becomes the main business."

Perez Hilton: 'I'm a Journalist and Entertainer'
The leading celebrity gossip blogger and soon-to-be VH1 star says he's helped change the way people consume celebrity news. " readers enjoy and read Us Weekly, and vice versa."

Craig Newmark: Craigslist Isn't a Media Menace
The king of free online classified advertising insists that Craigslist is not a threat to the newspaper industry. "It's just a simple platform where people help each other out," he says. "In a way, anyone can do what we do."

Paul Steiger: 'What Is the Role of the Print Newspaper?'
The managing editor of the Wall Street Journal insists that the print edition of the financial newspaper shows "significant vigor" even though audiences "increasingly live on the Web." He adds: "We'll do more" blogs.

David Carr: Traditional Media Will See 'A Lot of Pain'
The New York Times's media columnist and first blogger returns to the Web with a warning: Media people need to develop multimedia skills if they want to "make it through this racket alive."

Josh Quittner: 'Everybody Wants to Be a Blogger'
The editor of Business 2.0 is asking every journalist at his magazine to create a blog. And in a possible first for a major publisher, the participating bloggers at the Time Inc. title will be paid based on their traffic.

Michael Rogers: 'Technology Is Now an Important Part of Media'
The New York Times Co.'s new futurist-in-residence predicts that a new generation of newspaper readers will soon be accustomed to reading news on a screen and won't possess an "emotional attachment" to paper.

Richard Stengel: 'All the Rules Are Being Remade'
The managing editor of Time magazine says the Internet is forcing a rethink of newsweeklies. If Time co-founders Briton Hadden and Henry Luce were creating a newsmagazine today, "it would probably be electronic only."

Jared Kushner: My Generation Has 'Shorter Attention Spans'
The 25-year-old owner of the New York Observer says his new acquisition is poised to become a "cutting-edge media property." If he doesn't offer an engaging product, he adds, "someone else will."

Robert Thomson: 'The Web Is Now Mainstream'
The editor of the Times of London says that newspapers should consider the concept of "complementary content" with their Web sites. The new U.S. edition of the News Corp. paper is doing "wonders for our Web profile."

Chris Anderson: 'Peer Production Complements Traditional Media'
The editor in chief of Wired and author of "The Long Tail" calls the shift from "lectures to conversations" a healthy evolution for the media. He admits: "Exactly how best to do it is still something we're all trying to figure out."

Elizabeth Spiers: Blog Publishing is a 'Traditional Media Model'
The aspiring blog empress behind Dealbreaker, a new online business tabloid, says that the economics of blogging are very attractive. Media companies could use blogs to test concepts for "print, broadcast, anything."

Michael Wolff: 'Big Media Doesn't Make Anybody Happy'
Vanity Fair's media columnist insists that a breakup of Time Warner is inevitable, foresees most newspapers going out of business, and warns the media world to brace for more "upheaval, displacement, destabilization."

Ross Levinsohn: 'Traditional Media Are Becoming More Aggressive'
The head of the interactive division at News Corp. views Google and Yahoo as new competitors, as company chief Rupert Murdoch eyes more Internet buys to follow MySpace, Scout and IGN. (Hey, how about I Want Media?)

Anderson Cooper: 'I Didn't Go to Anchor School'
The host of CNN's "Anderson Cooper 360" describes himself as a nontraditional newscaster: "I've never pretended to be all-knowing, all-seeing. ... Maybe I don't look the way anchors are supposed to look ..."

Ian Birch: TV Guide is Changing in Order to 'Remain Relevant'
The editor in chief of TV Guide, who is unveiling the new, larger-size magazine this week, says the print edition won't face cancellation anytime soon. "Print will evolve because of online, but it won't disappear."

John Battelle: 'Traditional Media Are Fearful of Google and Yahoo'
The co-founding editor of Wired and founder of The Industry Standard argues that print as the medium for news delivery is "passing." That's why he's launching a blog service company.

Tim Arango: 'Deconsolidation is the Big Media Story'
The New York Post's media business reporter expects other media giants to follow Viacom's lead and break up. Look for Sony to potentially spin off its U.S. entertainment assets and G.E. to spin off NBC Universal, he says.

Andrew Gowers: 'Newspapers Have to Change'
The editor of the Financial Times suggests that the "world's best newspaper" may one day consider a change in format. Also: the FT's online business model "could be completely different in a few years' time."

Lockhart Steele: 'There Are Many Different Ways to Be a Blogger'
Not all bloggers are journalists, says the new managing editor of Gawker Media. The blog company is currently testing an incentive program to pay its writers based on site traffic.

Gordon Crovitz: 'The Web Has Broadened Business Opportunities'
The head of electronic publishing at Dow Jones & Co. argues that branded, proprietary content is "more, not less, valuable" in an age of information overload.

Patrick Reilly: 'Old Media Falls Off the Cliff?'
The communications chief for Sirius Satellite Radio and former Wall Street Journal media reporter sees big worries ahead for traditional media: "It's alarming that young people don't read newspapers."

Jim Kelly: Time Magazine's Person of the Year is a 'Very Big Deal'
Bloggers could be the 2004 recipient of Time's annual honor, hints the newsmagazine's managing editor. Also, President Bush and Karl Rove "is a pairing that has a lot of merit." God, however, would be "problematic."

Seth Mnookin: 'There's a Huge Interest in the Media'
The author of a new book about the scandals at the New York Times says that recent journalism mishaps are making consumers "much savvier about how they get their information."

Tyler Brule: 'Getting Information First'
The founder of Wallpaper* magazine says that "the news agenda concerning the media is quite narrow." He intends to change that with an "elegant" new BBC show about the media world.

Bill Shapiro: 'Magazines Have Got to Evolve'
The managing editor of the newly revived Life magazine -- now distributed in newspapers -- vows to resurrect the "wow factor" of the legendary Time Inc. title as it aims to "own the weekend."

David T. Z. Mindich: 'Spend Your Life Consuming Entertainment'
The former CNN assignment editor and journalism professor argues in a new book that today's glut of entertainment options is leading young Americans to "tune out" the news.

Tim Harris: 'Younger Media Consumers Control Their Media'
The co-director of Starcom MediaVest's new video game unit says that behavior such as skipping commercials with TiVo is "ingrained in the DNA" of younger media users.

Robert Greenwald: 'Fox News is an Example of Media Control'
The producer/director of the new documentary film "Outfoxed" says that Fox News Channel's "consistent support" of the Republican party is an issue "critical to democracy."

David Wallis: 'A Certain Get Along Attitude is Endemic'
The editor of a new anthology of articles deemed "too hot to print" says that many top editors are becoming more "gun shy" when choosing stories to publish because they are "worried about their own pockets."

David Haffenreffer: 'Media and Entertainment Touch Us Daily'
The anchor of CNNfn's "The Biz" says that in our media-saturated world, a TV program devoted to "the decisions and the decision-makers" in the media and entertainment industries is "vital."

Simon Dumenco: 'The Web Has Created Little Original Media Value'
The media observer and editor of the newly relaunched Colors magazine says that a negligent press has allowed U.S. leaders to "deceive and distort," and blogs are "generally overrated" but "do make a difference."

Scott Collins: 'Imitating Fox News Would be a Disaster for CNN'
The Los Angeles Times reporter and author of a new book on the cable news wars says CNN needs a "lightning in a bottle" idea to help it surpass the dominant Fox News Channel -- or Fox will become "even stronger."

Bonnie Fuller: 'It's All About Knowing the Reader'
The editorial chief of American Media says magazines must reach readers "both visually and textually." Editors may know what readers want, but if they're unable to "sell it on every page [they're] going to be in trouble."

Joe Dolce: 'All Media Have Gone More Tabloid'
The new editor-in-chief of Star Magazine -- the supermarket tabloid turned glossy -- insists that the media are not oversaturated on celebrity: "People simply want this kind of information."

Scott Donaton: 'Advertising In Content Will Become More Prevalent'
The editor of Advertising Age says that audiences are receptive to magalogs and product placements in TV programs as long as advertisers don't try to be deceptive.

Donny Deutsch: 'People Like Advertising. It's Not Going to Go Away'
The advertising exec and host of upcoming CNBC specials about media says that TiVo won't kill off commercials, product placement in TV shows "certainly helps," and New York magazine is an "undernourished brand."

David Granger: 'Magazines Today Exist Almost Without Sentences'
Esquire's editor in chief says that magazines are dividing into two camps: those that publish "substantial" stories, and those that "exist primarily with images and captions."

Matthew Rose: 'Media Companies Are Increasingly Influential'
The Wall Street Journal reporter says that the media industry "leads the national conversation in many significant ways" and is therefore an important area to cover despite accusations of naval gazing.

Eric Burns: Fox News Does Not Air 'Irresponsible Right-Wing Ranting'
The host of Fox News Channel's media program "Fox News Watch" insists that neither his network nor fellow Fox host Bill O'Reilly are "unabashedly conservative."

Tina Brown: 'I've Always Put Myself in the Hot Seat'
The host of "Topic A with Tina Brown" says she plans to be low-key with the promotion of her new CNBC talk show, having learned from the ill-fated Talk magazine that "buzz can be harmful."

Richard Johnson: Journalists View Gossip Columnists as 'Dirty'
Despite the controversial blind item about Sandy Koufax (and getting a drink tossed in his face after the Oscars), the editor of the New York Post's infamous Page Six insists his column practices solid journalism.

Jeff Jarvis: 'Bloggers Are Becoming Influencers'
The head of is so captivated by power of Weblogs that he is launching an Iraq "Warblog" across the news sites affiliated with Advance newspapers.

Maer Roshan: 'Radar Magazine Will Be Under the Microscope'
The editor of the soon-to-launch title says that new magazines can succeed in tough times "if they stay lean and provide content or an attitude readers can't find elsewhere."

The Big-8 Media Gossips Exposed!
Us Weekly, 02/12/03
Us Daily, the Fashion Week special publication from Us Weekly, has allowed I Want Media to republish its inside scoop on New York's most notorious media reporters.

Ken Auletta: 'Synergy Is Often Journalism's Poison'
The media columnist for The New Yorker says that "bigness is not necessarily better" in media, and 2003 is likely to bring "more bigness."

William Dean Singleton: 'Newspapers Are the Cornerstones'
Newspapering "is no longer a business of just ink on paper," says the vice chairman and CEO of MediaNews Group, who adds: "The promise of media convergence is real, and it will change everything."

John Motavalli: 'The Internet Caused Paradigm Shifts in Media'
The author of "Bamboozled at the Revolution" says that after losing billions on the Internet, media companies are discovering "part of what they once did has been usurped by the Web."

Frank A. Blethen: 'Concentration of Media Ownership'
The publisher and CEO of the Seattle Times Co. warns that American democracy is endangered by media conglomerates more interested in short-term profits than news and public service.

Christopher M. Schroeder: The Future of News Sites
The CEO and publisher of Washingtonpost.Newsweek Interactive predicts that progressive news sites will one day offer "instantly relevant, truly multimedia" content packages.

Frank Batten: 'The Weather Channel's Success'
The retired chairman and CEO of Landmark Communications writes about "the improbable rise of a media phenomenon" in his new book about The Weather Channel.

Matt Kempner: 'Media Reporting Is a Weird Beat'
The Atlanta Journal-Constitution's media business reporter observes that many media stories have "lots of speculation from people who are never named."

Stephen Colvin: 'There Are Too Many Magazines'
The president of Dennis Publishing USA says that the marketplace needs "less contrived" magazines, adding that "the men's lifestyle category alone has at least a couple of contenders."

Howard Kurtz: Media Consolidation Is 'Clearly Troubling'
The Washington Post's media reporter and host of CNN's "Reliable Sources" says that he finds the Internet to be a "healthy antidote" to the consolidating media giants.

Steve Cohn: 'Will Future Generations Read Magazines?'
The editor-in-chief of Media Industry Newsletter says that magazines "remain very powerful brands," but face "a Darwin-esque survival of the fittest."

Bruce Johansen: 'We Are Under an Enormous Amount of Pressure'
NATPE's president and CEO says that the economic downturn is having a big impact on the television industry, adding, "We all need to develop more efficient business models."

Keith J. Kelly: 'The Ideal Media Story Astounds the Insiders'
The New York Post's influential media reporter describes his column as "a hungry monster that must be fed" and confesses: "I'm not trying to be well liked; I'm trying to break stories."

Kurt Andersen: There Is 'Absolute Uncertainty About the Media'
The co-founder of and Spy magazine says that new business models are emerging "that nobody seems to really understand yet."

Cyndi Stivers: 'The Magazine Industry Is Facing Serious Problems'
The editor of Time Out New York and chair of this year's American Magazine Conference reminds us: "When things get tough, people get creative."

Carl Sullivan: 'Online Newspapers Need To Be More Innovative'
The online editor of Editor & Publisher says that online newspapers are now "licking their wounds" and may find charging for content to be "a folly."

J. Max Robins: 'Television Could Become a Commodity'
The TV Guide columnist says that the very means of program distribution could change radically and television may evolve into total pay-per-view.

Jon Friedman: 'Anything AOL Time Warner Does is a Huge Story'
The media editor of CBS says that today's biggest media story is AOL Time Warner, a behemoth whose activities "impact the entire industry."

Jeff Chester: 'Big Media Companies Are a Threat to the Internet'
The head of the Center for Digital Democracy warns that Big Media's control of the broadband Internet will "severely damage the vitality of the digital world."

Ken Layne: 'There Aren't Many Online Journalists Left'
The Online Journalism Review columnist decries most print reporting as formulaic but concedes online journalism "doesn't matter anymore."

John Sturm: Reading Newspapers Provides 'Psychic Satisfaction'
The NAA's president and CEO says that newspapers form a "special connection" with readers, "and it's not going to go away."

Samir Husni: 'Readers Should Be Charged More For Magazines'
The noted magazine expert says that magazines should be less dependent on advertising and doesn't see a rosy future for Rosie's or the New Economy titles.

Michael Wolff: 'The Internet As Media Has Failed'
New York Magazine's media columnist says that the Internet works as "facilitating technology," not as a venue for media business.



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