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Media Books
Many must-reads

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Convergence Culture
by Henry Jenkins
MIT professor Henry Jenkins argues that struggles over convergence will redefine the face of American popular culture, as industry leaders direct content across multiple media channels.
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CONVERGENCE CULTURE BLOG
The Long Tail: Why the Future of Business Is Selling Less of More
by Chris Anderson
Wired magazine editor Chris Anderson explores how the Internet offers seemingly infinite inventory, and the result is the "shattering of the mainstream into a zillion different cultural shards."
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THE LONG TAIL BLOG
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I WANT MEDIA AUTHOR INTERVIEW
Seemed Like a Good Idea at the Time: A Memoir
by David Goodwillie
Freelance journalist David Goodwillie describes how he succumbed to the promise of riches at a New York Internet start-up -- just in time for the dot-com crash of the late 1990s.
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AUTHOR INTERVIEW
The Futurist: A Novel
by James P. Othmer
This "damned entertaining" satirical first novel by Young & Rubicam advertising exec James P. Othmer takes swipes at the likes of (real-life) futurist Faith Popcorn, Ted Turner, Bill Gates and others.
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THE FUTURIST WEB SITE
JPod: A Novel
by Douglas Coupland
The latest novel by "Generation X" author Douglas Coupland explores how "the novelty-seeking, irony-soaked, instant-nostalgia, gross-out culture of the Internet can corrode your soul," writes Cory Doctorow.
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
by Bryan and Jeffrey Eisenberg with Lisa T. Davis
Emerging media are undermining the effectiveness of traditional mass marketing. Still, they also create unprecedented opportunities, write the founders of consulting firm Future Now.
Desperate Networks: Starring Katie Couric, Les Moonves ... and a Host of Other Movers and Shakers Who Changed the Face of Primetime TV
by Bill Carter
Bill Carter, who covers the television industry for the New York Times, describes how "the power relationships of network television have turned topsy-turvy in the last five years."
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AUTHOR INTERVIEW
Television Disrupted: The Transition from Network to Networked TV
by Shelly Palmer
Shelly Palmer's new book aims to help industry professionals get a handle on the future of television. "Finally, a book about the whole business!" says Mark Cuban.
Boffo!: How I Learned to Love the Blockbuster and Fear the Bomb
by Peter Bart
Variety editor Peter Bart offers a behind-the-scenes look at the biggest hits -- and misses -- of the past 100 years in film, television and theater. The book is the basis of a new HBO documentary.
The Sound of No Hands Clapping: A Memoir
by Toby Young
Toby Young follows up his best-selling "How to Lose Friends and Influence People," a dishy take on the New York magazine publishing world, with an account of his new misadventures in Hollywood.
Dispatches from the Edge: A Memoir of War, Disasters, and Survival
by Anderson Cooper
Anderson Cooper, the CNN correspondent and I Want Media 2005 Media Person of the Year, describes covering Hurricane Katrina, the war in Iraq, and other recent news events.
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AUTHOR INTERVIEW
Wisdom of Our Fathers: Lessons and Letters from Daughters and Sons
by Tim Russert
"Meet the Press" host Tim Russert provides a collection of some of the 600,000 letters and e-mails he received from readers in response to his memoir of his relationship with his father, "Big Russ and Me."
My Dad and Me: A Heartwarming Collection of Stories About Fathers from a Host of Larry's Famous Friends
by Larry King
CNN talk show host Larry King collects 122 recollections of fathers and fatherhood. King writes that while his own father died when he was just 9 years old: "I think about him almost all the time."
Myths, Lies, and Downright Stupidity: Get Out the Shovel--Why Everything You Know is Wrong
by John Stossel
ABC News investigative reporter John Stossel mines his segments on "20/20" to "question conventional wisdom" -- from media bias to world overpopulation -- in this New York Times best-seller.
Godless: The Church of Liberalism
by Ann Coulter
The latest book by Ann Coulter "takes readers on a roller-coaster ride through the Church of Liberalism," she says. The conservative pundit stirs "controversy" with her critical comments about the "9/11 widows."
The Joys of Much Too Much: Go for the Big Life -- The Great Career, The Perfect Guy, and Everything Else You've Ever Wanted
by Bonnie Fuller
American Media editorial director Bonnie Fuller explains how women can have it all and enjoy getting it. Carmen Electra says: "For the woman who wants it all, Bonnie's book is a must-have!"
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AUTHOR INTERVIEW
The Last Days of Dead Celebrities
by Mitchell Fink
Celebrity writer Mitchell Fink serves up details of the activities of celebrities at the end of life, delivering "cautionary tales replete with piquancy and perversity."
The Devil Wears Prada: Movie Tie-In
by Lauren Weisberger
A new paperback edition of the reportedly fictional account of Lauren Weisberger's days as assistant to Vogue editor Anna Wintour ties in with the summer release of the Meryl Streep film.
But Enough About Me: A Jersey Girl's Unlikely Adventures Among the Absurdly Famous
by Jancee Dunn
Rolling Stone writer and former MTV2 VJ Jancee Dunn recalls her exploits as a celebrity journalist. Interviewing celebs "does perpetually bring up seventh-grade-cafeteria feelings," she admits.
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AUTHOR INTERVIEW
Welcome to Yesterday: A Novel
by Ian Spiegelman
Ian Spiegelman re-imagines his former gig as a New York Post "Page Six" reporter in a "smarmy tale chock-full of seedy strips, hard-drinking gossips and vicious celebrities."
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AUTHOR INTERVIEW
4% Famous: A Novel
by Deborah Schoeneman
The first novel by New York magazine's Deborah Schoeneman follows gossip columnists immersed in the world of Manhattan celebrity life. Dominick Dunne says:
"It's funny. It's dirty. It's mean."
Tabloid Love: Looking for Mr. Right in All the Wrong Places
by Bridget Harrison
Bridget Harrison recounts her move from London to New York to write for the New York Post's "Page Six" column in a "saucy" memoir that reads like "Bridget Jones's Diary" meets "Sex and the City," says its publisher.
What Did I Do Last Night: A Drunkard's Tale
by Tom Sykes
Tom Sykes describes how he turned his drinking problem into a vocation after landing a job as the New York Post's bar columnist and nightlife reporter. His memoir is "funny, smart," says Toby Young.
It's News to Me: The Making and Unmaking of an Editor
by Edward Kosner
Edward Kosner, former editor of New York magazine, Esquire and the New York Daily News, promises to deliver the inside scoop on Kay Graham, Mort Zuckerman, Tina Brown, and many others.
The One that Got Away: A Memoir
by Howell Raines
Former New York Times executive editor Howell Raines looks at his career downfall after the Jayson Blair scandal, drawing parallels between deceptions practiced by fishermen and journalists.
Public Editor Number One: The Collected Columns (with Reflections, Reconsiderations, and Even a Few Retractions) of the First Ombudsman of The New York Times
by Daniel Okrent
Daniel Okrent, the first public editor of the New York Times, "represents a force for better journalism," writes Harold Evans in the New York Times Book Review.
Reporting: Writings from The New Yorker
by David Remnick
Editor David Remnick collects the best of his pieces from The New Yorker over the last 15 years. His profiles of writers, politicians and pugilists combine "erudition, curiosity, wit."
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AUTHOR INTERVIEW
Infamous Scribblers: The Founding Fathers and the Rowdy Beginnings of American Journalism
by Eric Burns
"Fox News Watch" host Eric Burns offers examples of how vulgarity and partisanship existed in American journalism long before the rise of bloggers and cable news.
Watchdogs of Democracy?: The Waning Washington Press Corps and How It Has Failed the Public
by Helen Thomas
Washington press corps icon Helen Thomas blames media consolidation and a focus on profit and entertainment for the decline of support for "good old muckraking journalism."
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AUTHOR INTERVIEW
Lapdogs: How the Press Rolled Over for Bush
by Eric Boehlert
Salon reporter Eric Boehlert claims that the mainstream news media have abandoned their traditional role of public watchdog during the Bush presidency.
When News Lies
by Danny Schechter
The book-DVD package documents the mainstream media's "complicity in censoring and selling the Iraq War," says one review posted on Amazon.com. It will "make every American shudder."
Truth and Duty: The Press, the President, and the Privilege of Power
by Mary Mapes
Former CBS "60 Minutes II" Mary Mapes offers her account of the "faked" document story about President Bush that led to her dismissal from the newsmagazine.
The Gang That Wouldn't Write Straight: Wolfe, Thompson, Didion, and the New Journalism Revolution
by Marc Weingarten
Journalist Marc Weingarten describes how writers such as Tom Wolfe and Hunter S. Thompson discarded traditional objective reporting in order to immerse themselves in the stories they covered.
News Junkie
by Jason Leopold
Jason Leopold, one of the reporters who broke the Enron story, describes how he became addicted to cocaine, committed grand theft, then cleaned himself up. He's now a blogger.
Blog Marketing
by Jeremy Wright
Blogging consultant Jeremy Wright explains how and why companies of all types blog, reveals strategies for effectively interacting with customers -- and quotes I Want Media.
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BLOG MARKETING BLOG
Blog!: How the Newest Media Revolution is Changing Politics, Business, and Culture
by David Kline, Dan Burstein
This "venerable blogosphere bible" includes interviews with and comments from leading blog figures such as Andrew Sullivan, Nick Denton, Joe Trippi and Adam Curry.
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
by Robert Scoble, Shel Israel
Microsoft employee/blogger Robert Scoble argues that every business can benefit from blogging: "If you ignore the blogosphere ... you won't know what people are saying about you."
An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths
by Glenn Reynolds
Glenn Reynolds, the blogger behind Instapundit.com, is a "compelling evangelist for the power of the individual to change our world," proclaims Ariana Huffington.
iPod, Therefore I Am
by Dylan Jones
Dylan Jones, editor of British GQ, examines how the iPod is transforming the way we approach, listen to and possess music.
The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time
by David Vise, Mark Malseed
Washington Post reporter David Vise and researcher Mark Malseed trace Google's rise from grad-student project to Internet juggernaut.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
by John Battelle
John Battelle, a cofounding editor of Wired and the founder of The Industry Standard, explores how search technology is impacting media and society.
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I WANT MEDIA AUTHOR INTERVIEW
The Bronfmans: The Rise and Fall of the House of Seagram
by Nicholas Faith
Journalist Nicholas Faith tells the story of the Bronfman family, from bootlegging to their investments in media companies, most notably Universal Studios.
Often Wrong, Never in Doubt: Unleash the Business Rebel Within
by Donny Deutsch
Ad man and CNBC host Donny Deutsch lays out the principles that propelled him to build a successful advertising agency and become a national personality.
The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business
by Martha Stewart
Martha Stewart, who is described as one of the world's greatest entrepreneurs, reveals her business knowledge for the first time in this new "handbook for success."
Between You and Me: A Memoir
by Mike Wallace
Newsman Mike Wallace shares his personal observations on his many "60 Minutes" interviews with the famous and the infamous.
Camp
by Michael Eisner
Disney chief Michael Eisner shares the life lessons he learned in his childhood days at summer camp and how they helped turn him into the man he is today.
Outfoxed: Rupert Murdoch's War on Journalism
by Robert Greenwald, Alexandra Kitty
The director of the 2004 documentary "Outfoxed" updates his examination of how media empires "run a race to the bottom in television news."
The Secret Man: The Story of Watergate's Deep Throat
by Bob Woodward
The mysterious source who helped Bob Woodward and Carl Bernstein break open the Watergate scandal was hidden for 33 years. Now, Woodward tells all.
Attack the Messenger: How Politicians Turn You Against the Media
by Craig Crawford
Politicians have successfully deflected criticism onto the news media. Now, public trust of the press is at an all-time low, says Congressional Quarterly columnist Craig Crawford.
Over the Edge: How the Pursuit of Youth by Marketers and the Media Has Changed American Culture
by Leo Bogart
The conventional wisdom of targeting consumers under age 35 is contradicted -- and advertising and media execs are scolded for "corrupting American society."
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
by Joseph Jaffe
Traditional advertising is said to be losing ground to viral marketing, gaming, on-demand viewing, long-form content, and other "new marketing."
Smut: A Sex-Industry Insider (and Concerned Father) Says Enough is Enough
by Gil Reavill
Gil Reavill, a writer for Penthouse and Maxim magazines, claims that smut now prevails in all media, from Howard Stern and lewd sitcoms to gangsta rap and porn sites.
Everything Bad Is Good for You: How Today's Popular Culture Is Actually Making Us Smarter
by Steven Johnson
"Junk culture," like video games and reality TV, stimulate rather than pacify the brain, argues Steven Johnson, cofounder of the online magazine Feed.
Mediated: How the Media Shapes Your World and the Way You Live in It
by Thomas de Zengotita
Thomas de Zengotita, a contributing editor at Harper's Magazine and the Nation, offers an "insightful and sardonic" exploration into the ways the media affects our choices and our individual reactions to events.
Interpersonal Divide: The Search For Community In a Technological Age
by Michael Bugeja
Over-consumption of media and technology is eroding our sense of community, claims Michael Bugeja, director of the Greenlee School of Journalism and Communication at Iowa State University.
Darknet: Hollywood's War Against the Digital Generation
by J. D. Lasica
Large media corporations are depicted as dinosaurs intent on stifling creative freedom in the culture clash over the future of digital distribution.
The Future of Music: Manifesto for the Digital Music Revolution
by Dave Kusek, Gerd Leonhard
The digital revolution is predicted to kill off CDs and record stores in the next decade, as music becomes "like water: ubiquitous and free-flowing."
The New New Journalism: Conversations with America's Best Nonfiction Writers on Their Craft
by Robert S. Boynton
Practitioners of the "New New Journalism" (Gay Talese, Calvin Trillin, Richard Ben Cramer, 16 others) are interviewed about their methods and careers.
Knightfall: Knight Ridder and How the Erosion of Newspaper Journalism is Putting Democracy at Risk
by Davis Merritt
Davis "Buzz" Merritt, a 40-year newspaperman with Knight Newspapers and Knight Ridder, describes "what happens to journalism when it is yoked to the demands of Wall Street."
News Incorporated: Corporate Media Ownership and Its Threat to Democracy
by Elliot D. Cohen
Consolidation of media ownership is leading to a deterioration in the quality of news reporting, says Elliot D. Cohen, an author of several books on journalism.
Comcasted: How Ralph and Brian Roberts Took Over America's TV, One Deal at a Time
by Joseph N. DiStefano
This "brisk, readable" survey of the Comcast story "reinforces the conventional wisdom of Brian Roberts as an ambitious but disciplined deal maker," says the Boston Globe.
DisneyWar: The Battle for the Magic Kingdom
by James B. Stewart
"Den of Thieves" author James B. Stewart explores the epic battle for control of one of the world's leading media and entertainment companies.
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