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Click: What Millions of People Are Doing Online and Why it Matters
by Bill Tancer
We are what we click, asserts Bill Tancer, who leads global research at online market researcher Hitwise. Tancer promises to reveal "how we use the Web and what that says about who we are."

On the Way to the Web: The Secret History of the Internet and Its Founders
by Michael A. Banks
"EBay Survival Guide" author Michael A. Banks honors the innovators who laid the foundation for the World Wide Web and explores how, when, where and why the Internet came into being.

Bringing Nothing to the Party: True Confessions of a New Media Whore
by Paul Carr
Paul Carr, a London-based journalist specializing in media and popular culture, relates "the bizarre story of his not-entirely-successful attempt to become an Internet billionaire." And a blogger.

The Future of the Internet--And How to Stop It
by Jonathan Zittrain
The Internet's current trajectory is one of "lost opportunity," claims Jonathan Zittrain. Its salvation "lies in the hands of its users" who must "work creatively and collaboratively" to find solutions.

Distracted: The Erosion of Attention and the Coming Dark Age
by Maggie Jackson
The inability of today's society to focus heralds an impending Dark Age "amid abundance and technological advancement," asserts author Maggie Jackson.

The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future
by Mark Bauerlein
This "shocking" exposé of the intellectual vacuity of today's under thirty set reveals "the disturbing and, ultimately, incontrovertible truth: cyberculture is turning us into a nation of know-nothings."

The Big Switch: Rewiring the World, from Edison to Google
by Nicholas Carr
The economic consequences of the transition to the "utility age" appear uncertain and grim, argues Nicholas Carr. The publishing industry "may perish at the hands of crowdsourcing."

Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li, Josh Bernoff
Forrester's Charlene Li and Josh Bernoff explain how to turn the "threat" of online social technologies -- blogs, social networking sites, YouTube, podcasts -- into opportunities for businesses.

Always On: Advertising, Marketing, and Media in an Era of Consumer Control
by Christopher Vollmer
This book "captures the dramatic changes taking place in the marketing-media ecosystem," says Interactive Advertising Bureau CEO Randall Rothenberg.

Always On: Language in an Online and Mobile World
by Naomi S. Baron
Facebook, blogs and wikis are said to be profoundly influencing how we read and write. "Always On" is the "seminal language book of the year," declares William Safire of the New York Times.

Ultimate Blogs: Masterworks from the Wild Web
by Sarah Boxer
Former New York Times reporter Sarah Boxer compiles text from blogs across the Internet that are "well worth browsing for even the most hardened Web aficionado," says Publishers Weekly.

Here Comes Everybody: The Power of Organizing Without Organizations
by Clay Shirky
New York University professor Clay Shirky offers a sociological study on how the Internet and other new technologies are strengthening the ability to form social and political groups with ease.

Against the Machine: Being Human in the Age of the Electronic Mob
by Lee Siegel
Critic Lee Siegel, who was temporarily suspended from The New Republic for posting anonymous comments on the magazine's blog, argues that the Internet is confusing "self-expression with art."

Kellogg on Advertising and Media
by Philip Kotler (Foreword), Bobby J. Calder (Editor)
This title from the faculty of the Kellogg School of Management aims to offer "the ultimate guide" to communicating with consumers in today's changing media environment.

PR 2.0: New Media, New Tools, New Audiences
by Deirdre Breakenridge
"PR 2.0" provides an "excellent antidote" to the problems facing public-relations pros in the Web 2.0 world, says Wikipedia founder Jimmy Wales. It "covers the gamut of new technologies."

Buying In: The Secret Dialogue Between What We Buy and Who We Are
by Rob Walker
New York Times Magazine "Consumed" columnist Rob Walker argues that as technology creates new avenues for advertising, people are embracing brands more than ever -- and even creating their own.

Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0
by Sarah Lacy
BusinessWeek's Sarah Lacy explores the lives of the young moguls behind Digg and Facebook. "Even these guys' friends will be surprised by the stuff in my book," Lacy tells I Want Media.

Microsoft 2.0: How Microsoft Plans to Stay Relevant
by Mary Jo Foley
Journalist Mary Jo Foley provides a "fair and balanced" look at where Microsoft is headed based on their current trajectory and her knowledge from covering the company for 20 years.

Inside Steve's Brain
by Leander Kahney
Blogger, author and Wired News editor Leander Kahney attempts to "plumb the depths" of the prodigious mind and psyche of Apple CEO and Pixar Studios founder Steve Jobs.

The Pixar Touch: The Making of a Company
by David A. Price
Journalist David A. Price "ferrets out lots of backstage drama" about Pixar Animation Studios, including the studio's corporate feuds and complex relationship with Disney.

Basic Black: The Essential Guide For Getting Ahead at Work (and in Life)
by Cathie Black
Hearst Magazines president Cathie Black serves up helpful career advice in her new memoir. "She's totally fearless!" says Gayle King, editor at large of Hearst's O, The Oprah Magazine.

The Age of Oprah: Cultural Icon for the Neoliberal Era
by Janice Peck
Journalist Janice Peck traces Oprah Winfrey's growing cultural impact and illustrates the parallels between her road to fame and "the political-economic rise of U.S. neoliberalism."

Right of the Dial: The Rise of Clear Channel and the Fall of Commercial Radio
by Alec Foege
This book explores the "mythic beast" of radio giant Clear Channel and reveals an "American saga of commerce and culture gone mad," says Alan Light, a former editor of Vibe and Spin magazines.

Clear Vision: The Story of Clear Channel Communications
by Reed Bunzel
This story of the history of Clear Channel is described as "essentially a corporate autobiography" commissioned by the radio conglomerate in response to "Right of the Dial."

What Happened: Inside the Bush White House
by Scott McClellan
Scott McClellan, the former press secretary of President Bush, takes readers behind the scenes of the Bush presidency, "and what exactly happened to take it off course."

Dark Genius: The Influential Career of Legendary Political Operative and Fox News Founder Roger Ailes
by Kerwin Swint
Part history, part media criticism, part current events, "Dark Genius" tracks "the rise, dominance and relevance of political television, and how it has been used and abused by its master."

Rupert Murdoch's China Adventures: How the World's Most Powerful Media Mogul Lost a Fortune and Found a Wife
by Bruce Dover
Bruce Dover, Rupert Murdoch's former front man in China, describes the media titan's efforts to gain business access to the world's most populous nation, with "telling anecdotes of the impulsive billionaire."

Headless Body in Topless Bar: The Best Headlines from America's Favorite Newspaper
by Staff of the New York Post
Either you love them or you hate them, but everybody agrees there is nothing quite like a headline in Rupert Murdoch's New York Post. The "best of the best" are collected for the first time.

Audition: A Memoir
by Barbara Walters
Barbara Walters "wears fake eyelashes, is afraid to drive, and gave up her black married lover to save her career," notes the Washington Post in its review of the network diva's new confessional.

The Place to Be: Washington, CBS, and the Glory Days of Television News
by Roger Mudd
This memoir, based on the journalist's own notes, looks back at his 20 years in the CBS News Washington bureau. His anecdotes about former colleagues are "often humorous, occasionally nasty."

Breaking News: Reporting from Some of the Most Dangerous Places in the World
by Martin Fletcher
Martin Fletcher's account of his 30-year career as a war correspondent is like a "cross-continent adventure story," says CNN's Anderson Cooper. "It's a great and moving read."

War Journal: My Five Years in Iraq
by Richard Engel
Richard Engel, NBC News's Middle East bureau chief and the longest serving broadcaster in Iraq, offers an "unvarnished, emotional" account of his service in the region.

Moyers on Democracy
by Bill Moyers
This collection of journalist Bill Moyers's "most moving" statements explores "what is happening to our country," including the "attack on the independence of the press."

Truth and Consequences: Special Comments on the Bush Administration's War on American Values
by Keith Olbermann
MSNBC host Keith Olbermann collects the best of his on-air "special comments," presented with additional observations that go "where most of the mainstream media fear to tread."

Please Don't Remain Calm: Provocations and Commentaries
by Michael Kinsley
This selection of Michael Kinsley's editorial writing in Slate and elsewhere covers politics, the future of newspapers, the existence of God, and why power women love "Law and Order."

The Way We Will Be 50 Years from Today
by Mike Wallace
"60 Minutes" newsman Mike Wallace asks "What will life be like 50 years from now?" to 60 of the world's greatest minds, including Google's Vint Cerf and Craigslist's Craig Newmark.

Right Is Wrong: How the Lunatic Fringe Hijacked America
by Arianna Huffington
Huffington Post editor Arianna Huffington tackles issues that are crucial to this year's U.S. presidential election, with her "trademark passion, intelligence and devastating wit."

The Night of the Gun: A Reporter Investigates the Darkest Story of His Life, His Own
by David Carr
New York Times media journo David Carr relates his "seemingly impossible journey from coke-dealing crack-house regular to star columnist" in this "ultimately uplifting" tale, writes Arianna Huffington.

Black and White and Dead All Over
by John Darnton
"William Randolph Hearst meets Agatha Christie" in this mystery-thriller set at a fictional New York newspaper. Author John Darnton is a longtime journalist for the New York Times.

Time: 85 Years of Great Writing
by Editors of Time Magazine
"The best" writing from Time magazine's archives are rounded up to celebrate the newsweekly's 85th anniversary. Famous writers in this 560-page book range from Henry Grunwald to Bono.

Thank You Power: Making The Science of Gratitude Work For You
by Deborah Norville
Deborah Norville, the "Inside Edition" host and ousted co-host of NBC's "Today," argues in her new book that gratitude is "the secret key to unlocking your full life potential."

Katie: The Real Story
by Edward Klein
This unauthorized biography of Katie Couric presents the "CBS Evening News" anchor as a "folksy charmer, loving single mother, cunning businesswoman, feminist icon and notorious diva."

Peter Jennings: A Reporter's Life
by Kate Darnton, Kayce Freed Jennings, Lynn Sherr
Friends and fellow reporters provide an oral history tracing the long and noteworthy career of ABC anchorman Peter Jennings, who died from lung cancer in 2005.

Reality Show: Inside the Last Great Television News War
by Howard Kurtz
Washington Post reporter Howard Kurtz argues that the broadcast networks need to rescue the "creaky franchise" of the evening news, which is under threat by mulitple news and entertainment options.

Season Finale: The Unexpected Rise and Fall of WB and UPN
by Susanne Daniels, Cynthia Littleton
Former WB exec Susanne Daniels reveals the "big money, big egos and corporate power plays" behind the launch of the WB and UPN networks and their eventual merger into the CW.

When Television Was Young: The Inside Story with Memories by Legends of the Small Screen
by Ed McMahon, David Fisher
Ed McMahon interviews Dick Clark, Andy Griffith, Art Linkletter, Walter Cronkite, Merv Griffin and other broadcasting legends, providing an oral history of the pioneering days television.

I Heart TV: Your Ultimate Companion to 100 Essential Shows
by Editors of TV Guide
The editors and writers of TV Guide present their 100 favorite shows, ranging from the icons of yesterday, such as "I Love Lucy" and "All in the Family," to current hits like "Lost."

NBC: America's Network
by Michele Hilmes
This collection of original articles by leading scholars and industry insiders provides a both a history of the NBC network and a timeline of the development of broadcasting.

Celebrity Detox
by Rosie O'Donnell
Rosie O'Donnell discusses her life after she walked away from her television show in 2002, her reasons for returning to the airwaves in 2006, and speaks candidly about cohosting ABC's "The View."

I Am America (And So Can You!)
by Stephen Colbert
The complete transcript of Stephen Colbert's infamous speech at the 2006 White House Correspondents' Dinner is included in this first book by Comedy Central's wildly popular "fake" news pundit.

Our Dumb World: The Onion's Atlas of The Planet Earth, 73rd Edition
by The Onion
Today's news-parody consumer is unable understand made-up current events without the context of fake world geography. "That is why The Onion is publishing a world atlas: to help us."

The Gawker Guide to Conquering All Media
by Gawker Media
The guide promises to reveal all the secrets needed for "climbing to megawatt power in the media world," with the same "biting irreverence and insider dish that's made Gawker.com addictive."

Welcome to Michael's: Great Food, Great People, Great Party!
by Michael McCarty
Michael McCarty presents recipes from his New York restaurant, a favorite haunt of media execs. Michael's is like a great magazine, says Playboy boss Christine Hefner. "The magic is in the mix."

Starring You!: The Insiders' Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life
by Marta Tracy, Terence Noonan
This media primer for businesspeople by two veterans television show producers promises to help readers market their businesses, products, points of view, even themselves.

My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley
by Ben Casnocha
At 12, Ben Casnocha started his first company. At 14, he founded a software firm called Comcate. At 17, Inc magazine named him "entrepreneur of the year." Now 19, Casnocha offers life advice.

Valley Boy: The Education of Tom Perkins
by Tom Perkins
The memoir by Tom Perkins, the renowned venture capitalist and Silicon Valley pioneer, is "a heady mix of picaresque adventure and high finance," says "Den of Thieves" author James B. Stewart.

Options: The Secret Life of Steve Jobs, a Parody
by Daniel Lyons
The "Fake Steve Jobs" (Forbes senior editor Daniel Lyons) serves up a parody of the life of the Apple founder that is described as a "funny send-up of the go-go culture of Silicon Valley."

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
by Timothy Ferriss
Timothy Ferriss advocates limiting the use of e-mail and RSS feeds to simplify one's life. "BlackBerrys aren't inherently bad," says Ferriss. "It's just like medicine: It's the dose that makes the poison."

The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy
by Kevin Lee, Steve Baldwin
Paid-search expert Kevin Lee explores digital marketing issues. "Kevin has built a reputation as one of the smartest folks in search marketing," says Federated Media chief John Battelle.

Microtrends: The Small Forces Behind Tomorrow's Big Changes
by Mark Penn, E. Kinney Zalesne
From "Soccer Moms" to "Late-Breaking Gays," Burson-Marsteller CEO Mark Penn studies America's "ever-splintering societal subsets, and what they mean," says Publishers Weekly.

Print Is Dead: Books in Our Digital Age
by Jeff Gomez
This "groundbreaking exploration" delves into the changing nature of publishing, media and the Internet. A tie-in Web site, PrintIsDeadBook.com, includes a blog by author Jeff Gomez.

-30-: The Collapse of the Great American Newspaper
by Charles Madigan
This collection of essays by journalists and observers enumerates the forces driving the decline of U.S. newspapers, from the rise of the Internet to the decline of family ownership.

Regret the Error: How Media Mistakes Pollute the Press and Imperil Free Speech
by Craig Silverman
Regret The Error blogger Craig Silverman provides a collection of amusing and sometimes disturbing journalistic slip-ups, some of which have had "tragic and calamitous consequences."

Blogging Heroes: Interviews with Thirty of the World's Top Bloggers
by Michael A. Banks
Thirty of the best-known bloggers -- including Robert Scoble, Peter Rojas and Chris Anderson -- are asked what makes their sites influential, ground-breaking and singularly successful.

Schulz and Peanuts: A Biography
by David Michaelis
This controversial biography of "Peanuts" comic-strip creator Charles Schulz reveals the full extent of his depression and explores how he sometimes inserted his own life story into the cartoon.

Adland: A Global History of Advertising
by Mark Tungate
British journalist Mark Tungate explores the history of the advertising industry. Tungate has written "a highly readable yarn that would also make a good textbook," says Jonah Bloom of Advertising Age.

Media Work (Digital Media and Society)
by Mark Deuze
Mark Deuze, a telecommunications professor at Indiana University, studies the changing nature of work for professionals in advertising, journalism, film and television production, and game development.

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Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
by David Verklin, Bernice Kanner
Co-author David Verklin, CEO of Carat Americas, aims to provide "a front row seat to the media revolution, exploring the current landscape and future shape of the media we constantly consume."

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Rule the Web: How to Do Anything and Everything on the Internet -- Better, Faster, Easier
by Mark Frauenfelder
Boing Boing founder Mark Frauenfelder has asked dozens of leading bloggers to share their favorite tips on getting the most out of the Web.

Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business
by Robert W. Bly
Copywriter Bob Bly takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations and journalism. The book promises to "cut through the hype surrounding blogging."

The Cult of the Amateur: How Today's Internet is Killing Our Culture
by Andrew Keen
Andrew Keen attacks what he calls the "cut and paste" ethic of Web users, who he says are robbing professionals of their livelihoods. (One I Want Media reader e-mails in that the book contains "many errors.")

Send: The Essential Guide to Email for Office and Home
by David Shipley and Will Schwalbe
Yes, e-mail writing needs its own how-to book. This one is described as "funny and engaging," and authors David Shipley and Will Schwalbe are called the "Miss Manners for the digital age."

Everything Is Miscellaneous: The Power of the New Digital Disorder
by David Weinberger
In this twist on the Internet-has-changed-everything book, David Weinberger "joins the ranks of thinkers striving to construct new theories around the success of Google," says Publishers Weekly.

The New Influencers: A Marketer's Guide to Social Media
by Paul Gillin
Word of mouth is losing its opinion-forming power to blogs, says IDG chairman Patrick McGovern. Author Paul Gillin provides an "insightful guide on how to effectively benefit from these changes."

It's Not News, It's Fark: How Mass Media Tries to Pass Off Crap As News
by Drew Curtis
Drew Curtis, founder of the community Web site Fark.com, where readers submit news stories, examines why "mass media" keeps churning out "inane stories that are supposed to look like news."

Stop the Presses!: The Inside Story of the New Media Revolution
by Joseph Farah
Joseph Farah, founder of the conservative news site WorldNetDaily, looks at how "new media superstars" -- Rush Limbaugh, Sean Hannity, Matt Drudge -- are changing the news industry.

News, Improved: How America's Newsrooms Are Learning to Change
by Michelle McLeallan and Tim Porter
As news outlets adapt to a changing media landscape, strategic learning is critical for organizations that want to increase their audiences, say authors Michelle McLeallan and Tim Porter.

We're All Journalists Now: The Transformation of the Press and Reshaping of the Law in the Internet Age
by Scott Gant
Attorney Scott Gant, a former counsel for the New Republic, attempts to update the definition of "journalist" for the Internet age. Craigslist founder Craig Newmark calls the book "timely and important."

American Carnival: Journalism Under Siege in an Age of New Media
by Neil Henry
Former Washington Post correspondent Neil Henry argues that the decline of journalistic professionalism sparked by the economic challenge of new media poses serious implications for democracy.

When the Press Fails: Political Power and the News Media from Iraq to Katrina
by W. Lance Bennett, Regina G. Lawrence and Steven Livingston
The American press is becoming so enamored of power and politics that it is failing to act as a watchdog, claim journalism professors Lance Bennett, Regina Lawrence and Steven Livingston.

Off the Record: The Press, the Government, and the War Over Anonymous Sources
by Norman Pearlstine
Former Time Inc. boss Norman Pearlstine probes the Valerie Plame case and "uses it to reexamine the rules of engagement between reporters and sources," says Aspen Institute head Walter Issacson.

Fighting for Air: The Battle to Control America's Media
by Eric Klinenberg
New York University professor Eric Klinenberg argues that the demise of local media -- preprogrammed radio shows, copycat newspapers -- stems from neglect by the U.S. government.

Breaking News: How the Associated Press Has Covered War, Peace, and Everything Else
by Reporters of the Associated Press
A team of former and current Associated Press journalists reveals the stories behind some of history's biggest news events in the first book about the news cooperative in more than 60 years.

Mission Al Jazeera: Build a Bridge, Seek the Truth, Change the World
by Josh Rushing
Former marine turned Al Jazeera reporter Josh Rushing argues that if we are to win the war on terror, we have to interact with the media at home and abroad in order to control the way we are perceived.

In an Instant: A Family's Journey of Love and Healing
by Lee and Bob Woodruff
ABC news man Bob Woodruff and his wife, PR exec Lee Woodruff, share their story of resilience and survival after Bob was seriously injured by a roadside bomb in Iraq in January 2006.

William Randolph Hearst: The Later Years, 1911-1951
by Ben Procter
The second and concluding volume in a bio of William Randolph Hearst by Texas Christian University professor Ben Procter delves into the media mogul's final years, including his failed political career.

The Grand Surprise: The Journals of Leo Lerman
by Leo Lerman
Leo Lerman, who died in 1994, was a longtime features editor at Vogue and an editor-in-chief of Vanity Fair. His journals serve up gossip on the Kennedys, Truman Capote, Marlene Dietrich, etc.

The Lady Upstairs: Dorothy Schiff and the New York Post
by Marilyn Nissenson
Pioneering newspaper woman Dolly Schiff, who published the New York Post from 1939 to 1976, when she sold to Rupert Murdoch, is described as "profoundly human in her distinctive paradoxes."

We Love Magazines
by S. Armstrong
"We Love Magazines" offers a 400-page exploration of magazines and magazine culture around the world, featuring analysis of groundbreaking moments and titles in magazine publishing.

How Sassy Changed My Life: A Love Letter to the Greatest Teen Magazine of All Time
by Kara Jesella and Marisa Meltzer
Writers Kara Jesella and Marisa Meltzer compose a "love letter" to Sassy magazine, a teen cult favorite of the late '80s and '90s. The title is said to have offered teen girls "a new way of seeing themselves."

Virtual Worlds: Rewiring Your Emotional Future
by Jack Myers with Jerry Weinstein
Jack Myers, publisher of Jack Myers Media Business Report, reviews the opportunities for individuals, corporations, advertising and media companies to build marketing campaigns in virtual worlds.

Chasing Cool: Standing Out in Today's Cluttered Marketplace
by Noah Kerner and Gene Pressman
Marketing exec Noah Kerner and Barneys New York co-CEO Gene Pressman interview innovators about how to make a product cool. Bonnie Fuller reveals: "I don't believe in creation by committee."

Then We Came to the End
by Joshua Ferris
This debut novel from former advertising man Joshua Ferris, about a Chicago ad agency facing layoffs at the end of the '90s boom, is "wildly funny," says Publishers Weekly.

American Outrage
by Tim Green
A correspondent for a tabloid television news show called "American Outrage" becomes tabloid fodder himself in this thriller by novelist Tim Green. Green is a former host of TV's "A Current Affair."

Gloss
by Jennifer Oko
Jennifer Oko, a producer for CBS's 'Early Show," gives morning television the "Devil Wears Prada" treatment with this novel, says Radar Online, with one character "inspired" by Katie Couric.

Little Pink Slips
by Sally Koslow
Sally Koslow, a former editor in chief of McCall's, is said to be providing a somewhat fictionalized account of Rosie O'Donnell's takeover of the leading women's magazine.

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