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Media Books
Many must-reads

In Association with Amazon.com


Need to update your media reading list? There are many informative and entertaining titles from which to choose.

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NOTE: I Want Media may receive up to 15% in referral fees on purchases made via the following links.




Headless Body in Topless Bar: The Best Headlines from America's Favorite Newspaper
by Staff of the New York Post

Either you love them or you hate them, but everybody agrees there is nothing quite like a headline in Rupert Murdoch's New York Post. The "best of the best" are collected for the first time.










Ultimate Blogs: Masterworks from the Wild Web
by Sarah Boxer

Former New York Times reporter Sarah Boxer compiles text from blogs across the Internet that are "well worth browsing for even the most hardened Web aficionado," says Publishers Weekly.










Here Comes Everybody: The Power of Organizing Without Organizations
by Clay Shirky

New York University professor Clay Shirky offers a sociological study on how the Internet and other new technologies are strengthening the ability to form social and political groups with ease.










Against the Machine: Being Human in the Age of the Electronic Mob
by Lee Siegel

Critic Lee Siegel, who was temporarily suspended from The New Republic for posting anonymous comments on the magazine's blog, argues that the Internet is confusing "self-expression with art."










Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0
by Sarah Lacy

BusinessWeek's Sarah Lacy explores the lives of the young moguls behind Digg and Facebook. "Even these guys' friends will be surprised by the stuff in my book," Lacy tells I Want Media.










Rupert Murdoch's China Adventures: How the World's Most Powerful Media Mogul Lost a Fortune and Found a Wife
by Bruce Dover

Bruce Dover, Rupert Murdoch's former front man in China, describes the media titan's efforts to gain business access to the world's most populous nation, with "telling anecdotes of the impulsive billionaire."










Basic Black: The Essential Guide For Getting Ahead at Work (and in Life)
by Cathie Black

Hearst Magazines president Cathie Black serves up helpful career advice in her new memoir. "She's totally fearless!" says Gayle King, editor at large of Hearst's O, The Oprah Magazine.










Thank You Power: Making The Science of Gratitude Work For You
by Deborah Norville

Deborah Norville, the "Inside Edition" host and ousted co-host of NBC's "Today," argues in her new book that gratitude is "the secret key to unlocking your full life potential."










Katie: The Real Story
by Edward Klein

This unauthorized biography of Katie Couric presents the "CBS Evening News" anchor as a "folksy charmer, loving single mother, cunning businesswoman, feminist icon and notorious diva."










Peter Jennings: A Reporter's Life
by Kate Darnton, Kayce Freed Jennings, Lynn Sherr

Friends and fellow reporters provide an oral history tracing the long and noteworthy career of ABC anchorman Peter Jennings, who died from lung cancer in 2005.










Reality Show: Inside the Last Great Television News War
by Howard Kurtz

Washington Post reporter Howard Kurtz argues that the broadcast networks need to rescue the "creaky franchise" of the evening news, which is under threat by mulitple news and entertainment options.










Season Finale: The Unexpected Rise and Fall of WB and UPN
by Susanne Daniels, Cynthia Littleton

Former WB exec Susanne Daniels reveals the "big money, big egos and corporate power plays" behind the launch of the WB and UPN networks and their eventual merger into the CW.










When Television Was Young: The Inside Story with Memories by Legends of the Small Screen
by Ed McMahon, David Fisher

Ed McMahon interviews Dick Clark, Andy Griffith, Art Linkletter, Walter Cronkite, Merv Griffin and other broadcasting legends, providing an oral history of the pioneering days television.










I Heart TV: Your Ultimate Companion to 100 Essential Shows
by Editors of TV Guide

The editors and writers of TV Guide present their 100 favorite shows, ranging from the icons of yesterday, such as "I Love Lucy" and "All in the Family," to current hits like "Lost."










NBC: America's Network
by Michele Hilmes

This collection of original articles by leading scholars and industry insiders provides a both a history of the NBC network and a timeline of the development of broadcasting.










Celebrity Detox
by Rosie O'Donnell

Rosie O'Donnell discusses her life after she walked away from her television show in 2002, her reasons for returning to the airwaves in 2006, and speaks candidly about cohosting ABC's "The View."










I Am America (And So Can You!)
by Stephen Colbert

The complete transcript of Stephen Colbert's infamous speech at the 2006 White House Correspondents' Dinner is included in this first book by Comedy Central's wildly popular "fake" news pundit.










Our Dumb World: The Onion's Atlas of The Planet Earth, 73rd Edition
by The Onion

Today's news-parody consumer is unable understand made-up current events without the context of fake world geography. "That is why The Onion is publishing a world atlas: to help us."










The Gawker Guide to Conquering All Media
by Gawker Media

The guide promises to reveal all the secrets needed for "climbing to megawatt power in the media world," with the same "biting irreverence and insider dish that's made Gawker.com addictive."










Welcome to Michael's: Great Food, Great People, Great Party!
by Michael McCarty

Michael McCarty presents recipes from his New York restaurant, a favorite haunt of media execs. Michael's is like a great magazine, says Playboy boss Christine Hefner. "The magic is in the mix."










Starring You!: The Insiders' Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life
by Marta Tracy, Terence Noonan

This media primer for businesspeople by two veterans television show producers promises to help readers market their businesses, products, points of view, even themselves.










My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley
by Ben Casnocha

At 12, Ben Casnocha started his first company. At 14, he founded a software firm called Comcate. At 17, Inc magazine named him "entrepreneur of the year." Now 19, Casnocha offers life advice.










Valley Boy: The Education of Tom Perkins
by Tom Perkins

The memoir by Tom Perkins, the renowned venture capitalist and Silicon Valley pioneer, is "a heady mix of picaresque adventure and high finance," says "Den of Thieves" author James B. Stewart.










Options: The Secret Life of Steve Jobs, a Parody
by Daniel Lyons

The "Fake Steve Jobs" (Forbes senior editor Daniel Lyons) serves up a parody of the life of the Apple founder that is described as a "funny send-up of the go-go culture of Silicon Valley."










The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
by Timothy Ferriss

Timothy Ferriss advocates limiting the use of e-mail and RSS feeds to simplify one's life. "BlackBerrys aren't inherently bad," says Ferriss. "It's just like medicine: It's the dose that makes the poison."










The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy
by Kevin Lee, Steve Baldwin

Paid-search expert Kevin Lee explores digital marketing issues. "Kevin has built a reputation as one of the smartest folks in search marketing," says Federated Media chief John Battelle.










Microtrends: The Small Forces Behind Tomorrow's Big Changes
by Mark Penn, E. Kinney Zalesne

From "Soccer Moms" to "Late-Breaking Gays," Burson-Marsteller CEO Mark Penn studies America's "ever-splintering societal subsets, and what they mean," says Publishers Weekly.










Print Is Dead: Books in Our Digital Age
by Jeff Gomez

This "groundbreaking exploration" delves into the changing nature of publishing, media and the Internet. A tie-in Web site, PrintIsDeadBook.com, includes a blog by author Jeff Gomez.










-30-: The Collapse of the Great American Newspaper
by Charles Madigan

This collection of essays by journalists and observers enumerates the forces driving the decline of U.S. newspapers, from the rise of the Internet to the decline of family ownership.










Regret the Error: How Media Mistakes Pollute the Press and Imperil Free Speech
by Craig Silverman

Regret The Error blogger Craig Silverman provides a collection of amusing and sometimes disturbing journalistic slip-ups, some of which have had "tragic and calamitous consequences."










Blogging Heroes: Interviews with Thirty of the World's Top Bloggers
by Michael A. Banks

Thirty of the best-known bloggers -- including Robert Scoble, Peter Rojas and Chris Anderson -- are asked what makes their sites influential, ground-breaking and singularly successful.










Schulz and Peanuts: A Biography
by David Michaelis

This controversial biography of "Peanuts" comic-strip creator Charles Schulz reveals the full extent of his depression and explores how he sometimes inserted his own life story into the cartoon.










Adland: A Global History of Advertising
by Mark Tungate

British journalist Mark Tungate explores the history of the advertising industry. Tungate has written "a highly readable yarn that would also make a good textbook," says Jonah Bloom of Advertising Age.










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