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Media Books
Must-reads for summer

In Association with Amazon.com


Need to update your media reading list? There are many informative and entertaining titles from which to choose.

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NOTE: I Want Media may receive up to 15% in referral fees on purchases made via the following links.




Kindle: Amazon's Wireless Reading Device
Amazon.com

The Amazon Kindle reading device can hold some 1,500 books, as well as many leading newspapers, magazines and blogs. A new "Read to Me" feature reads text aloud -- on a per title basis.










Dillerland: The Story of Media Mogul Barry Diller
by Jerome Tuccille

This new biography traces the life and career of entertainment exec Barry Diller, from mail room employee at the William Morris Agency to his latest role as Internet kingpin.










The Accidental Billionaires: The Founding of Facebook
by Ben Mezrich

Actor Kevin Spacey is developing a movie adaptation of this "juicy, fast-paced, unputdownable tale" of the rise of the world's biggest social network and billionaire boy wonder Mark Zuckerberg.










Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
by Janet Lowe

Author Janet Lowe promises to reveal the story behind one of the most important new companies of our time by exploring the people and philosophies that have made it a global phenom.










The Google Way: How One Company is Revolutionizing Management As We Know It
by Bernard Girard

"The Google Way" is "a well thought-out, well-executed book that combines knowledge of the business world with extensive research to describe the rise of a corporate giant," says Blogcritics.org.










The Twitter Book
by Tim O'Reilly, Sarah Milstein

"Media organizations should take note of Twitter's power," says Tim O'Reilly, co-author of this guide, which promises to teach how to "quickly become a Twitter power user."










Twitter Tips, Tricks, and Tweets
by Paul McFedries

Tech writer Paul McFedries offers user-friendly advice on how to set up a Twitter account, tweet from mobile devices, search for people and interests, and more.










Twitter Power: How to Dominate Your Market One Tweet at a Time
by Joel Comm

Web marketing expert Joel Comm shows how businesses and marketers such as Apple, JetBlue, Whole Foods and GM use Twitter to build a loyal following and boost brand awareness.










The Social Media Bible: Tactics, Tools, and Strategies for Business Success
by Lon Safko, David Brake

Leading social media experts are consulted for this social media "bible" that aims to help businesses "increase revenues, and ensure relevance and competitiveness."










Digital Barbarism: A Writer's Manifesto
by Mark Helprin

Novelist Mark Helprin argues in defense of private property in the age of digital culture. "Copyright abolitionists," he says, "threaten the future of civilization itself."










Ripped: How the Wired Generation Revolutionized Music
by Greg Kot

Greg Kot, a music critic at the Chicago Tribune, explores how the "laptop generation" is creating a new grassroots music industry, with the fans and bands rather than the music labels in charge.










Reset: How This Crisis Can Restore Our Values and Renew America
by Kurt Andersen

A Time magazine essay by PBS "Studio 360" host Kurt Andersen is expanded into a "smart and hopeful" book on why the current economic crisis is actually "a moment of great opportunity."










All the News Unfit to Print: How Things Were ... and How They Were Reported
by Eric Burns

Former Fox News host Eric Burns exposes the slip-ups in U.S. journalism that have "skewed our understanding of the past" -- and reveals the motivations behind them.










Say Everything: How Blogging Began, What It's Becoming, and Why It Matters
by Scott Rosenberg

Salon co-founder Scott Rosenberg offers "a terrific history of blogging and a convincing case for its enduring significance," says Aspen Institute head Walter Isaacson.










Bloggers on the Bus: How the Internet Changed Politics and the Press
by Eric Boehlert

"Lapdogs" author Eric Boehlert's new book is described as a "tour de force about the rise of activist political blogging" that "takes the issue of blogging and its effect on journalism seriously."










Friendlyvision: Fred Friendly and the Rise and Fall of Television Journalism
by Ralph Engelman

The career of "volatile" broadcasting legend Fred Friendly is chronicled in this new biography. His memory is said to have elicited strong emotions in colleagues who were interviewed for the book.










My Remarkable Journey
by Larry King

CNN talk-show host Larry King's autobiography "discourses entertainingly on his antic life and storied career, vividly evoking his adventures in broadcasting in that familiar, avuncular voice."










Bad Girls Go Everywhere: The Life of Helen Gurley Brown
by Jennifer Scanlon

Cosmopolitan magazine icon Helen Gurley Brown is "finally accorded her due" in this "insightful and entertaining" new biography. Brown is depicted as "a feisty, pivotal pioneer."










Mercury in Retrograde
by Paula Froelich

The debut novel by Paula Froelich, a deputy editor of the New York Post's "Page Six" column, "takes a few light shots at socialite Web sites, fashion magazines and drug-addled young celebrities."










Managing Media Companies: Harnessing Creative Values
by Annet Aris and Jacques Bughin

The authors offer an in-depth study of the strategies and management practices of leading media companies and identify the core competences needed to win in today's new world.










Free: The Past and Future of a Radical Price
by Chris Anderson

Chris Anderson, editor in chief of Wired and author of "The Long Tail," argues that "free" has "emerged as a full-fledged economy" -- free news, music and more. The book's U.S. list price is $26.99.










And Then There's This: How Stories Live and Die in Viral Culture
by Bill Wasik

Bill Wasik, senior editor at Harper's magazine, explores today's rapid Facebook-IM-Twitter world. "We used to have a mass media," he says. "Now, lots of people have control."










Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future
by John Blossom

Developed through a collaborative wiki at ContentNation.com, the book offers counsel from experts on how social media influences both business marketing and personal communication.










Stealing MySpace: The Battle to Control the Most Popular Website in America
by Julia Angwin

The Wall Street Journal's Julia Angwin explores the story of MySpace, from its founding by Chris DeWolfe to its acquisition by News Corp., as well as the loss of some of the site's users to Facebook.










The Wikipedia Revolution: How a Bunch of Nobodies Created the World's Greatest Encyclopedia
by Andrew Lih

Andrew Lih, a commentator on new media and technology for NPR and CNN, traces the evolution of Wikipedia, describing the online encyclopedia as a "global community of passionate scribes."










Twitter Means Business: How Microblogging Can Help or Hurt Your Company
by Julio Ojeda-Zapata

For companies unfamiliar with Twitter, this book aims to serve as a field guide. Dozens of firms that have harnessed the microblogging service as a business tool are profiled.










33 Million People in the Room: How to Create, Influence and Run a Successful Business with Social Networking
by Juliette Powell

Social media expert Juliette Powell "shows us how business, entertainment and politics all connect in the brave new world of social networking," says MTV digital exec Kenny Miller.










What Would Google Do?
by Jeff Jarvis

Media businesses can profit by using strategies developed by Google, argues Buzzmachine blogger Jeff Jarvis, who, says Publishers Weekly, serves up "rambling rants" praising the Internet giant.










Be the Media: How to Create and Accelerate Your Message ... Your Way
by David Mathison

More than 50 media experts offer advice on how readers can market and sell their own books, films, music, podcasts or blogs through social media and Internet syndication.










Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age
by Steve Knopper

Steve Knopper, a Rolling Stone contributing editor, recounts the epic story of the rise and fall of the recording industry -- including the devastating advent of file-sharing.










Snark: It's Mean, It's Personal and It's Ruining Our Conversation
by David Denby

David Denby, a film critic for The New Yorker, claims that a tone of nasty and knowing abuse is spreading through the media, threatening to take over how people converse with each other.










Red Carpet Suicide: A Survival Guide on Keeping Up With the Hiltons
by Perez Hilton, Jared Shapiro

Celebrity blogger Perez Hilton makes his publishing debut with a pop-cultural satire about today's "insane celebrity-driven world." Co-author Jared Shapiro is a longtime entertainment editor.










Restless Genius: Barney Kilgore, The Wall Street Journal, and the Invention of Modern Journalism
by Richard Tofel

Richard Tofel, a former assistant publisher of the Wall Street Journal, offers a look at the career of Barney Kilgore, who pioneered a reader-friendly financial journalism at the newspaper.










Inside Rupert's Brain
by Paul La Monica

CNNMoney editor at large Paul La Monica aims to reveal how the world's most powerful media mogul really thinks, in this 272-page biography, part of Portfolio's series of business books.










The Man Who Owns the News: Inside the Secret World of Rupert Murdoch
by Michael Wolff

Vanity Fair media columnist Michael Wolff chronicles the growth of Rupert Murdoch's $70 billion media kingdom in intimate detail, with unprecedented access to the mogul himself.

>> WOLFF ANSWERS QUESTIONS FROM I WANT MEDIA READERS









Call Me Ted
by Ted Turner with Bill Burke

In his new memoir, Ted Turner discusses how he helped revolutionize television with the creation of TBS and CNN, as well as how he was affected personally by the AOL-Time Warner deal.










Mr Playboy: Hugh Hefner and the American Dream
by Steven Watts

Using unrestricted access to Playboy's archives, historian Steven Watts details the life of Hugh Hefner, the "retro cool" figurehead of an influential and diversified media institution.










The Uncrowned King: The Sensational Rise of William Randolph Hearst
by Kenneth Whyte

Kenneth Whyte, the editor in chief of Maclean's magazine, explores how media baron William Randolph Hearst pushed newspapers to "an unprecedented level of excitement and influence."










A Bold Fresh Piece of Humanity
by Bill O'Reilly

Fox News Channel host Bill O'Reilly takes a look back to examine the people, places and experiences that launched him on his career as a U.S. television personality and best-selling author.










Belo: From Newspapers to New Media
by Judith Garrett Segura

Judith Garrett Segura, a retired employee of Belo's Dallas Morning News, documents 160-plus years of Texas media history, from the early days of newspapers to the advent of the Web.










Why Obama Won: The Making of a President 2008
by Greg Mitchell

Greg Mitchell, editor of Editor & Publisher and blogger for the Huffington Post and Daily Kos, probes the 2008 U.S. presidential race, with a focus on the battle of new media vs. old media.










Submersion Journalism: Reporting in the Radical First Person from Harper's Magazine
by Bill Wasik

Over the past several years, Harper's Magazine has fostered an "exciting brand" of participatory journalism. This collection aims to offer an "unapologetically aggressive approach" to reporting.










The New York Times: The Complete Front Pages: 1851-2008
by The New York Times

This cutting-edge book-and-DVD set provides access to the world as reflected in the New York Times, including more than 300 of the newspaper's most significant front pages.










New York Stories: Landmark Writing from Four Decades of New York Magazine
by Editors of New York Magazine

Just in time for its 40th anniversary, New York magazine presents a collection of some of its best and most influential articles, covering subjects from "Radical Chic" to the gossip site Gawker.










Vanity Fair: The Portraits: A Century of Iconic Images
by Graydon Carter

Vanity Fair rounds up 300 iconic portraits from its 95-year history, with photography from the likes of Cecil Beaton and Annie Leibovitz. Images include Pablo Picasso, Amelia Earhart and Cary Grant.










No Time To Think: The Menace of Media Speed and the 24-Hour News Cycle
by Howard Rosenberg, Charles S. Feldman

"No Time to Think" focuses on the increasing portion of the news media that, due to the dangerously extreme speed at which it is now produced, is "often half thought out, half true and lazily repeated."










The Huffington Post Complete Guide to Blogging
by editors of the Huffington Post

What is a blog? The editors of The Huffington Post -- the most linked-to blog on the Web -- offer an A-Z guide to all things blog, with useful information for both newbies and blog pros alike.










Taking On the System: Rules for Radical Change in a Digital Era
by Markos Moulitsas Zuniga

As founder of one of the most influential political blogs, DailyKos, Markos Moulitsas Zúniga describes what he believes to be the fundamental laws that govern today's new era of digital activism.










Creative Capitalism: A Conversation with Bill Gates, Warren Buffet, and Other Economic Leaders
by Conor Clarke and Michael Kinsley

Slate founding editor Michael Kinsley and Microsoft boss Bill Gates aim to reinvent capitalism, in the form of "an ethic that leverages corporate assets in intelligent ways for the social good."










Planet Google: One Company's Audacious Plan To Organize Everything We Know
by Randall Stross

New York Times columnist Randall Stross takes readers inside the "Googleplex" for an intimate look at the Internet search giant's ambitious plan to "organize the world's information."










Remix: Making Art and Commerce Thrive in the Hybrid Economy
by Lawrence Lessig

Stanford law professor Lawrence Lessig argues that a copyright system "driven by corporate interests" inhibits all users of new technologies. Lessig advocates a new "sharing economy."










The Way We'll Be: The Zogby Report on the Transformation of the American Dream
by John Zogby

Young people, "so willing to share even intimate details with a global community" over the Internet, will become increasingly multilateralist in their worldview," predicts pollster John Zogby.










Born Digital: Understanding the First Generation of Digital Natives
by John Palfrey and Urs Gasser

"Born Digital" offers a primer on what it means to live digitally, says "Being Digital" author Nicholas Negroponte. It "should be required reading for adults trying to understand the next generation."










The Numerati
by Stephen Baker

BusinessWeek journalist Stephen Baker provides a "bracing behind-the-screen investigation into the booming world of data mining and analysis," says Booklist.










Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
by Jeff Howe

"Crowdsourcing," as identified by journalist Jeff Howe in Wired magazine, describes how the power of the many can be leveraged to accomplish feats that were once the province of the specialized few.










Click: What Millions of People Are Doing Online and Why it Matters
by Bill Tancer

We are what we click, asserts Bill Tancer, who leads global research at online market researcher Hitwise. Tancer promises to reveal "how we use the Web and what that says about who we are."










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