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Media Books
Must-reads for summer

Need to update your media reading list? There are many informative and entertaining titles from which to choose.
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NOTE: I Want Media may receive up to 15% in referral fees on purchases made via the following links.
I Live in the Future & Here's How It Works
by Nick Bilton
Nick Bilton, the lead tech writer for the New York Times Bits Blog, provides a "road map to the future of media," says Wired's Clive Thompson, in this "rollicking, upbeat guide to the digital world."
Sh*t My Dad Says
by Justin Halpern
Tweets of wisdom from writer Justin Halpern's dad form the basis of a new CBS sitcom starring William Shatner, as well as this "ridiculously hilarious" No. 1 New York Times bestseller.
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The Imperfectionists: A Novel
by Tom Rachman
"Journalism is a bunch of dorks pretending to be alpha males," muses one character in this satire about a fictionalized International Herald Tribune. Brad Pitt has bought the film rights.
War at the Wall Street Journal: Inside the Struggle To Control an American Business Empire
by Sarah Ellison
Former Wall Street Journal reporter Sarah Ellison provides a "definitive, even cinematic, account of Rupert Murdoch's conquest and occupation," according to the New York Times.
The Publisher: Henry Luce and His American Century
by Alan Brinkley
Henry Luce, the creator of Time, Life, Fortune, and Sports Illustrated magazines, "helped transform the way many people experienced news and culture," says this new bio.
Pulitzer: A Life in Politics, Print, and Power
by James McGrath Morris
"Before there was Murdoch, Bloomberg or Hearst, there was Joseph Pulitzer. This epic biography will delight anyone who wants to understand the tangled history of politics and the press."
Shocking True Story: The Rise and Fall of Confidential
by Henry E. Scott
Before TMZ and the National Enquirer there was Confidential, the notorious 1950s celebrity scandal magazine. "Confidential's editorial formula is now everywhere," says author Henry Scott.
The Bag Lady Papers: The Priceless Experience of Losing It All
by Alexandra Penney
Self magazine ex-editor Alexandra Penney channels her rage over losing her life savings as a victim of Bernie Madoff into a memoir offering counsel "for any woman facing adversity."
The Esquire Covers at MoMA
by George Lois
This collection of the Museum of Modern Art's year-long exhibit of George Lois's groundbreaking covers for Esquire magazine includes unseen images and outtakes.
Late Edition: A Love Story
by Bob Greene
Journalist Bob Greene chronicles his early days as a copyboy in this "affectionate tribute to the glory days of newspapers." He asks: "Is it possible to fall in love with a computer screen?"
Newsonomics: Twelve New Trends That Will Shape the News You Get
by Ken Doctor
Ken Doctor, "one of the smartest people in the news business," serves up "quite simply the best primer so far to the future of the news," says media pundit Michael Wolff.
The Death and Life of American Journalism
by Robert McChesney and John Nichols
Robert McChesney and John Nichols, founders of the media reform group Free Press, argue that government intervention could help save journalism. "Subsidizing democracy" is the term they use.
Oprah: A Biography
by Kitty Kelley
Celebrity biographer Kitty Kelley smacks down the Queen of All Media in this unauthorized bio. Among the revelations: Oprah once
described herself as a teen "prostitute."
Reality Matters: 19 Writers Come Clean About the Shows We Can't Stop Watching
by Anna David
This collection of essays by the likes of Will Leitch, Mark Lisanti and Neil Strauss allows "college-educated fans" to explore their devotion to lowbrow reality television.
Watching YouTube: Extraordinary Videos by Ordinary People
by Michael Strangelove
We are entering a "post-television era characterized by mass participation." So says Internet advertising guru Michael Strangelove in this study of the amateur online video world.
The Facebook Effect: The Inside Story of the Company That Is Connecting the World
by David Kirkpatrick
Fortune magazine's David Kirkpatrick explores the global ascension of Facebook, with the cooperation of the social network's founder and CEO, Mark Zuckerberg.
The Accidental Billionaires: The Founding of Facebook
by Ben Mezrich
This ribald, unauthorized tell-all about Facebook and boy wonder Mark Zuckerberg is the basis for the new movie "The Social Network," due in theaters this October.
The Yahoo! Style Guide
by Yahoo!
Is it "homepage" or "home page"? Yahoo's manual offers a guide to Internet style, as well as advice on webpage coding and how to optimize sites for search engine optimization.
The Shallows: What the Internet Is Doing to Our Brains
by Nicholas Carr
Nicholas Carr, author of the Atlantic Monthly story "Is Google Making Us Stupid?," claims in his new book that the Internet fosters stupidity. Nonetheless, the book has its own website.
Cognitive Surplus: Creativity & Generosity in a Connected Age
by Clay Shirky
New York University professor Clay Shirky reveals how technology is changing us from consumers to collaborators, "unleashing a torrent of creative production that will transform our world."
Getting Organized in the Google Era
by Douglas Merrill
"The human brain is quite bad at multitasking," according to Douglas Merrill, a former chief information officer at Google. Splitting your attention actually makes you dumber, he says.
New New Media
by Paul Levinson
Paul Levinson, a Fordham University media professor, highlights the "benefits and dangers" of the cultural transformations brought about by the likes of YouTube, Twitter and Wikipedia.
Open Leadership: How Social Technology Can Transform the Way You Lead
by Charlene Li
In today's blogging and twittering world, all companies must become comfortable working in an environment where they are not in control, says Altimeter founder Charlene Li.
You Are Not a Gadget: A Manifesto
by Jaron Lanier
Web 2.0 sites like Wikipedia undervalue humans in favor of crowd identity, asserts author/virtual-reality pioneer Jaron Lanier. His new book "reads like articles in Wired magazine."
Engage!
by Brian Solis
New media "thought leader" Brian Solis shows how to build a social media strategy. "It's the real deal," says Craigslist founder Craig Newmark. Ashton Kutcher wrote the foreword.
Twitter Tips, Tricks, and Tweets
by Paul McFedries
This new title promises to let readers "explore the possibilities of Twitter and discover what the buzz is all about." One readers calls it "a must read 4 anyone new 2 twttr."
The Business of Happiness: 6 Secrets to Extraordinary Success
by Ted Leonsis
Ted Leonsis, the former AOL exec and entrepreneur, offers advice on how to find happiness in life. "I was passionately opposed to the merger with Time Warner," he writes.
Googled: The End of the World As We Know It
by Ken Auletta
Google CEO Eric Schmidt tells author Ken Auletta, the media columnist for The New Yorker, that the Internet giant is poised to become the world's first $100 billion media company.
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The Curse of the Mogul: What's Wrong with the World's Leading Media Companies
by Jonathan Knee, Bruce Greenwald, Ava Seave
If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? Media moguls, the authors argue, are pursuing flawed strategies. Also, "content isn't king."
The Chaos Scenario: Amid the Ruins of Mass Media, the Choice for Business is Stark
by Bob Garfield
In this "often hilarious" book, Bob Garfield, ad critic for Advertising Age and co-host of NPR's "On the Media," chronicles the "ruinous disintegration" of traditional media and marketing.
Losing the News: The Future of News That Feeds Democracy
by Alex S. Jones
Pulitzer Prize-winning journalist Alex S. Jones delivers "an impassioned call to action" to address the rise of the Internet and other epochal changes eroding the news industry.
Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
by Adam Penenberg
All companies, not just Internet startups, can harness "viral loops" to create successful businesses, according to New York University journalism professor Adam Penenberg.
The Twitter Book
by Tim O'Reilly, Sarah Milstein
"Media organizations should take note of Twitter's power," says Tim O'Reilly, co-author of this guide, which promises to teach the reader how to become a "Twitter power user."
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