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Googled: The End of the World As We Know It
by Ken Auletta
Google CEO Eric Schmidt tells author Ken Auletta, the media columnist for The New Yorker, that the Internet giant is poised to become the world's first $100 billion media company.

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The Curse of the Mogul: What's Wrong with the World's Leading Media Companies
by Jonathan Knee, Bruce Greenwald, Ava Seave
If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? Media moguls, the authors argue, are pursuing flawed strategies. Also, "content isn't king."

Adland: Searching for the Meaning of Life on a Branded Planet
by James P. Othmer
"Liar's Poker" meets "The Tipping Point" meets "Mad Men" -- a hilarious, personal and sneakily profound chronicle of the past, present and future of the advertising business.

The Chaos Scenario: Amid the Ruins of Mass Media, the Choice for Business is Stark
by Bob Garfield
In this "often hilarious" book, Bob Garfield, ad critic for Advertising Age and co-host of NPR's "On the Media," chronicles the "ruinous disintegration" of traditional media and marketing.

My Paper Chase: True Stories of Vanished Times
by Harold Evans
"Despite the title, Evans's memoir is more than relevant in the age of computer news," says Kirkus Reviews. "Good reporting still demands what Evans exemplifies -- honesty and dogged determination."

Andy Rooney: 60 Years of Wisdom and Wit
by Andy Rooney
In more than six decades of reporting and essays, Andy Rooney has proven a shrewd cultural analyst. This collection brings together the best of more than a half-century of his work.

Losing the News: The Future of News That Feeds Democracy
by Alex S. Jones
Pulitzer Prize-winning journalist Alex S. Jones delivers "an impassioned call to action" to address the rise of the Internet and other epochal changes eroding the news industry.

Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
by Adam Penenberg
All companies, not just Internet startups, can harness the power of "viral loops" to create successful businesses, says New York University journalism professor Adam Penenberg.

Socialnomics: How Social Media Transforms the Way We Live and Do Business
by Erik Qualman
Eric Qualman, a columnist for Search Engine Watch, explores how brands can be strengthened -- or destroyed -- by use of Twitter, Facebook, YouTube and other social media.

Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
by Kit Yarrow, Jayne O'Donnell
Generation Y -- those born between 1978 and 2000 -- are "voracious and fearless" consumers who are "turning traditional sales and marketing strategies upside down."

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
by Chris Brogan, Julien Smith
This guide to building influence and authority on the Web is "a keeper," says Seth Godin, the enterpreneur and author. "I strongly suggest you get smart about the ideas in this book."

Inside Larry and Sergey's Brain
Richard L. Brandt
How much do you really know about Google's founders? This new title skips past the general Google story and promises to reveal "what really drives" Larry and Sergey.

Dillerland: The Story of Media Mogul Barry Diller
by Jerome Tuccille
This new biography traces the life and career of entertainment exec Barry Diller, from mail room employee at the William Morris Agency to his latest role as Internet kingpin.

The Accidental Billionaires: The Founding of Facebook
by Ben Mezrich
Actor Kevin Spacey is developing a movie adaptation of this "juicy, fast-paced, unputdownable tale" of the rise of the world's biggest social network and billionaire boy wonder Mark Zuckerberg.

Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
by Janet Lowe
Author Janet Lowe promises to reveal the story behind one of the most important new companies of our time by exploring the people and philosophies that have made it a global phenom.

The Google Way: How One Company is Revolutionizing Management As We Know It
by Bernard Girard
"The Google Way" is "a well thought-out, well-executed book that combines knowledge of the business world with extensive research to describe the rise of a corporate giant," says Blogcritics.org.

The Twitter Book
by Tim O'Reilly, Sarah Milstein
"Media organizations should take note of Twitter's power," says Tim O'Reilly, co-author of this guide, which promises to teach how to "quickly become a Twitter power user."

Twitter Tips, Tricks, and Tweets
by Paul McFedries
Tech writer Paul McFedries offers user-friendly advice on how to set up a Twitter account, tweet from mobile devices, search for people and interests, and more.

Twitter Power: How to Dominate Your Market One Tweet at a Time
by Joel Comm
Web marketing expert Joel Comm shows how businesses and marketers such as Apple, JetBlue, Whole Foods and GM use Twitter to build a loyal following and boost brand awareness.

The Social Media Bible: Tactics, Tools, and Strategies for Business Success
by Lon Safko, David Brake
Leading social media experts are consulted for this social media "bible" that aims to help businesses "increase revenues, and ensure relevance and competitiveness."

Digital Barbarism: A Writer's Manifesto
by Mark Helprin
Novelist Mark Helprin argues in defense of private property in the age of digital culture. "Copyright abolitionists," he says, "threaten the future of civilization itself."

Ripped: How the Wired Generation Revolutionized Music
by Greg Kot
Greg Kot, a music critic at the Chicago Tribune, explores how the "laptop generation" is creating a new grassroots music industry, with the fans and bands rather than the music labels in charge.

Reset: How This Crisis Can Restore Our Values and Renew America
by Kurt Andersen
A Time magazine essay by PBS "Studio 360" host Kurt Andersen is expanded into a "smart and hopeful" book on why the current economic crisis is actually "a moment of great opportunity."

All the News Unfit to Print: How Things Were ... and How They Were Reported
by Eric Burns
Former Fox News host Eric Burns exposes the slip-ups in U.S. journalism that have "skewed our understanding of the past" -- and reveals the motivations behind them.

Say Everything: How Blogging Began, What It's Becoming, and Why It Matters
by Scott Rosenberg
Salon co-founder Scott Rosenberg offers "a terrific history of blogging and a convincing case for its enduring significance," says Aspen Institute head Walter Isaacson.

Bloggers on the Bus: How the Internet Changed Politics and the Press
by Eric Boehlert
"Lapdogs" author Eric Boehlert's new book is described as a "tour de force about the rise of activist political blogging" that "takes the issue of blogging and its effect on journalism seriously."

Friendlyvision: Fred Friendly and the Rise and Fall of Television Journalism
by Ralph Engelman
The career of "volatile" broadcasting legend Fred Friendly is chronicled in this new biography. His memory is said to have elicited strong emotions in colleagues who were interviewed for the book.

My Remarkable Journey
by Larry King
CNN talk-show host Larry King's autobiography "discourses entertainingly on his antic life and storied career, vividly evoking his adventures in broadcasting in that familiar, avuncular voice."

Bad Girls Go Everywhere: The Life of Helen Gurley Brown
by Jennifer Scanlon
Cosmopolitan magazine icon Helen Gurley Brown is "finally accorded her due" in this "insightful and entertaining" new biography. Brown is depicted as "a feisty, pivotal pioneer."

Mercury in Retrograde
by Paula Froelich
The debut novel by Paula Froelich, a deputy editor of the New York Post's "Page Six" column, "takes a few light shots at socialite Web sites, fashion magazines and drug-addled young celebrities."

Managing Media Companies: Harnessing Creative Values
by Annet Aris and Jacques Bughin
The authors offer an in-depth study of the strategies and management practices of leading media companies and identify the core competences needed to win in today's new world.

Free: The Past and Future of a Radical Price
by Chris Anderson
Chris Anderson, editor in chief of Wired and author of "The Long Tail," argues that "free" has "emerged as a full-fledged economy" -- free news, music and more. The book's U.S. list price is $26.99.

And Then There's This: How Stories Live and Die in Viral Culture
by Bill Wasik
Bill Wasik, senior editor at Harper's magazine, explores today's rapid Facebook-IM-Twitter world. "We used to have a mass media," he says. "Now, lots of people have control."

Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future
by John Blossom
Developed through a collaborative wiki at ContentNation.com, the book offers counsel from experts on how social media influences both business marketing and personal communication.

Stealing MySpace: The Battle to Control the Most Popular Website in America
by Julia Angwin
The Wall Street Journal's Julia Angwin explores the story of MySpace, from its founding by Chris DeWolfe to its acquisition by News Corp., as well as the loss of some of the site's users to Facebook.

The Wikipedia Revolution: How a Bunch of Nobodies Created the World's Greatest Encyclopedia
by Andrew Lih
Andrew Lih, a commentator on new media and technology for NPR and CNN, traces the evolution of Wikipedia, describing the online encyclopedia as a "global community of passionate scribes."

Twitter Means Business: How Microblogging Can Help or Hurt Your Company
by Julio Ojeda-Zapata
For companies unfamiliar with Twitter, this book aims to serve as a field guide. Dozens of firms that have harnessed the microblogging service as a business tool are profiled.

33 Million People in the Room: How to Create, Influence and Run a Successful Business with Social Networking
by Juliette Powell
Social media expert Juliette Powell "shows us how business, entertainment and politics all connect in the brave new world of social networking," says MTV digital exec Kenny Miller.

What Would Google Do?
by Jeff Jarvis
Media businesses can profit by using strategies developed by Google, argues Buzzmachine blogger Jeff Jarvis, who, says Publishers Weekly, serves up "rambling rants" praising the Internet giant.

Be the Media: How to Create and Accelerate Your Message ... Your Way
by David Mathison
More than 50 media experts offer advice on how readers can market and sell their own books, films, music, podcasts or blogs through social media and Internet syndication.

Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age
by Steve Knopper
Steve Knopper, a Rolling Stone contributing editor, recounts the epic story of the rise and fall of the recording industry -- including the devastating advent of file-sharing.

Snark: It's Mean, It's Personal and It's Ruining Our Conversation
by David Denby
David Denby, a film critic for The New Yorker, claims that a tone of nasty and knowing abuse is spreading through the media, threatening to take over how people converse with each other.

Red Carpet Suicide: A Survival Guide on Keeping Up With the Hiltons
by Perez Hilton, Jared Shapiro
Celebrity blogger Perez Hilton makes his publishing debut with a pop-cultural satire about today's "insane celebrity-driven world." Co-author Jared Shapiro is a longtime entertainment editor.

Restless Genius: Barney Kilgore, The Wall Street Journal, and the Invention of Modern Journalism
by Richard Tofel
Richard Tofel, a former assistant publisher of the Wall Street Journal, offers a look at the career of Barney Kilgore, who pioneered a reader-friendly financial journalism at the newspaper.

Inside Rupert's Brain
by Paul La Monica
CNNMoney editor at large Paul La Monica aims to reveal how the world's most powerful media mogul really thinks, in this 272-page biography, part of Portfolio's series of business books.

The Man Who Owns the News: Inside the Secret World of Rupert Murdoch
by Michael Wolff
Vanity Fair media columnist Michael Wolff chronicles the growth of Rupert Murdoch's $70 billion media kingdom in intimate detail, with unprecedented access to the mogul himself.

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Call Me Ted
by Ted Turner with Bill Burke
In his new memoir, Ted Turner discusses how he helped revolutionize television with the creation of TBS and CNN, as well as how he was affected personally by the AOL-Time Warner deal.

Mr Playboy: Hugh Hefner and the American Dream
by Steven Watts
Using unrestricted access to Playboy's archives, historian Steven Watts details the life of Hugh Hefner, the "retro cool" figurehead of an influential and diversified media institution.

The Uncrowned King: The Sensational Rise of William Randolph Hearst
by Kenneth Whyte
Kenneth Whyte, the editor in chief of Maclean's magazine, explores how media baron William Randolph Hearst pushed newspapers to "an unprecedented level of excitement and influence."

A Bold Fresh Piece of Humanity
by Bill O'Reilly
Fox News Channel host Bill O'Reilly takes a look back to examine the people, places and experiences that launched him on his career as a U.S. television personality and best-selling author.

Belo: From Newspapers to New Media
by Judith Garrett Segura
Judith Garrett Segura, a retired employee of Belo's Dallas Morning News, documents 160-plus years of Texas media history, from the early days of newspapers to the advent of the Web.

Why Obama Won: The Making of a President 2008
by Greg Mitchell
Greg Mitchell, editor of Editor & Publisher and blogger for the Huffington Post and Daily Kos, probes the 2008 U.S. presidential race, with a focus on the battle of new media vs. old media.

Submersion Journalism: Reporting in the Radical First Person from Harper's Magazine
by Bill Wasik
Over the past several years, Harper's Magazine has fostered an "exciting brand" of participatory journalism. This collection aims to offer an "unapologetically aggressive approach" to reporting.

The New York Times: The Complete Front Pages: 1851-2008
by The New York Times
This cutting-edge book-and-DVD set provides access to the world as reflected in the New York Times, including more than 300 of the newspaper's most significant front pages.

New York Stories: Landmark Writing from Four Decades of New York Magazine
by Editors of New York Magazine
Just in time for its 40th anniversary, New York magazine presents a collection of some of its best and most influential articles, covering subjects from "Radical Chic" to the gossip site Gawker.

Vanity Fair: The Portraits: A Century of Iconic Images
by Graydon Carter
Vanity Fair rounds up 300 iconic portraits from its 95-year history, with photography from the likes of Cecil Beaton and Annie Leibovitz. Images include Pablo Picasso, Amelia Earhart and Cary Grant.

No Time To Think: The Menace of Media Speed and the 24-Hour News Cycle
by Howard Rosenberg, Charles S. Feldman
"No Time to Think" focuses on the increasing portion of the news media that, due to the dangerously extreme speed at which it is now produced, is "often half thought out, half true and lazily repeated."

The Huffington Post Complete Guide to Blogging
by editors of the Huffington Post
What is a blog? The editors of The Huffington Post -- the most linked-to blog on the Web -- offer an A-Z guide to all things blog, with useful information for both newbies and blog pros alike.

Taking On the System: Rules for Radical Change in a Digital Era
by Markos Moulitsas Zuniga
As founder of one of the most influential political blogs, DailyKos, Markos Moulitsas Zúniga describes what he believes to be the fundamental laws that govern today's new era of digital activism.

Creative Capitalism: A Conversation with Bill Gates, Warren Buffet, and Other Economic Leaders
by Conor Clarke and Michael Kinsley
Slate founding editor Michael Kinsley and Microsoft boss Bill Gates aim to reinvent capitalism, in the form of "an ethic that leverages corporate assets in intelligent ways for the social good."

Planet Google: One Company's Audacious Plan To Organize Everything We Know
by Randall Stross
New York Times columnist Randall Stross takes readers inside the "Googleplex" for an intimate look at the Internet search giant's ambitious plan to "organize the world's information."

Remix: Making Art and Commerce Thrive in the Hybrid Economy
by Lawrence Lessig
Stanford law professor Lawrence Lessig argues that a copyright system "driven by corporate interests" inhibits all users of new technologies. Lessig advocates a new "sharing economy."

The Way We'll Be: The Zogby Report on the Transformation of the American Dream
by John Zogby
Young people, "so willing to share even intimate details with a global community" over the Internet, will become increasingly multilateralist in their worldview," predicts pollster John Zogby.

Born Digital: Understanding the First Generation of Digital Natives
by John Palfrey and Urs Gasser
"Born Digital" offers a primer on what it means to live digitally, says "Being Digital" author Nicholas Negroponte. It "should be required reading for adults trying to understand the next generation."

The Numerati
by Stephen Baker
BusinessWeek journalist Stephen Baker provides a "bracing behind-the-screen investigation into the booming world of data mining and analysis," says Booklist.

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
by Jeff Howe
"Crowdsourcing," as identified by journalist Jeff Howe in Wired magazine, describes how the power of the many can be leveraged to accomplish feats that were once the province of the specialized few.

Click: What Millions of People Are Doing Online and Why it Matters
by Bill Tancer
We are what we click, asserts Bill Tancer, who leads global research at online market researcher Hitwise. Tancer promises to reveal "how we use the Web and what that says about who we are."

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