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Nielsen to Acquire Harris Interactive for $117 Million
Nielsen has agreed to buy market research firm Harris Interactive for about $116.6 million. John Lewis, president of the Americas for Nielsen, said in a statement that the acquisition adds to the company's existing capabilities and will provide growth opportunities in other industry sectors.
Nielsen CEO Calhoun Heading to Private Equity
Dave Calhoun earlier this month announced plans to step down as CEO of Nielsen. Now we know his next stop: The Blackstone Group, one of six private equity firms that purchased Nielsen in 2006. Calhoun will lead Blackstone's private equity portfolio management group.
Nielsen: TV Maintains Dominance as Ad Medium
TV held onto its position as the front-running media format for advertising for the second quarter of 2013, Nielsen said. Excluding TV, traditional media budgets took a hit for the first half of the year. "Consumers reportedly trust TV over all other paid media channels."
Report: Internet Ad Revenue Reaches $20 Billion
Internet advertising revenue reached $20.1 billion in the first half of the year, up 18.2% over the first half of last year, according to the Interactive Advertising Bureau. Revenue from mobile ads soared to $3.0 billion in the period; online video spending totaled $1.3 billion.
Nielsen: Global Ad Spend Up in First Half of 2013
Global advertising spending increased 2.8% on a year-over-year basis for the first half of 2013, according to a Nielsen report, which found that Latin America had the highest increase in spending for the period. All regions contributed to the global growth, except Europe.
Report: Consumer Groups Spend on Mobile Ads
Consumer goods companies have displaced entertainment groups as the biggest buyers of advertising on mobile devices in the U.K., according to data prepared for the Internet Advertising Bureau by PwC. The rise reflects the increase in smartphone usage by shoppers.
Nielsen Closes $1.3 Billion Acquisition of Arbitron
Nielsen has completed its $1.3 billion acquisition of Arbitron, the radio ratings research company. Arbitron will be rebranded as Nielsen Audio. With the deal done, Nielsen said it will now be able to measure eight hours per day of a person's media consumption.
ZenithOptimedia: Digital, Mobile Ads to See Growth
Spending on global advertising will see steady growth of 3.5% to reach $503 billion by the end of the year, and the amount going into Internet advertising will continue to get larger, according to ZenithOptimedia. "After years of hype, mobile advertising has finally arrived."
Study: Digital to Reach 1/4 of Global Ad Spending
According to a forecast released by eMarketer and Starcom MediaVest, spending on digital advertising will increase 13% to $117.6 billion globally this year, accounting for 22.7% of all ad spending. Next year, digital's share is expected to reach nearly a full quarter, 24.4%.
WPP Is Not an Advertising Company, Sorrell Says
The rise of data has changed the media world, so much so that WPP head Martin Sorrell doesn't want his company to be mentioned in the same breath as "advertising." Rather, WPP wants to be seen as more of a data company. "Weve moved on from the days of 'Mad Men.' "
Nielsen to Add Data for Twitter, Mobile TV Viewing
Wall Street Journal
Nielsen next week will announce plans to augment its TV ratings data with information on viewing on tablets and smartphones. The change won't take effect until next fall's TV season, however. Nielsen also plans to roll out a planned Twitter-related ratings service on Sept. 30.
FTC to Probe 'Sponsored Content' Digital Media Ads
The Federal Trade Commission said it plans to examine the growing field of "sponsored content." The U.S. agency will hold a workshop on the ads, which look similar to stories posted on news sites and have become more common as media look for new ways to make money.
Nielsen: TV Viewers Use Twitter During Commercials
Good news for TV programmers: TV viewers use Twitter during their TV programming, according to analysts. The bad news? Many are also tweeting during commercials. A Nielsen study found that many of those who tweeted did so during TV commercial time.
Kantar: TV Continues to Lead 2013 U.S. Ad Market
Total advertising spending in the second quarter of 2013 increased 3.5% from the year-ago figures, finishing the period at $35.8 billion, with TV seeing growth of 6.4%, according to Kantar Media. The TV sector was helped in part by post-season basketball games.
WPP Weighing Options as Bigger Rival Emerges
Martin Sorrell has made his views clear. In the wake of the agreed merger between Publicis and Omnicom, which will create the world's largest advertising group by revenues, the highly acquisitive CEO of WPP has said he has no intention of following suit.
Nielsen Report Says Trust in Online Ads Increasing
Consumer trust in online advertising is increasing, according to a report from Nielsen. The report reveals that consumers globally are increasingly turning to online media for more information about brands. In fact, trust in ads on branded websites reached 69% in 2013.
Publicis Names New CEO of Publicis Worldwide
Publicis, in the midst of merger with U.S. advertising firm Omnicom, has named a new chief executive for its largest advertising network. Arthur Sadoun a rising star in the French group has been promoted to CEO of the Paris-headquartered Publicis Worldwide.
Nielsen-Arbitron Deal Wins U.S. Antitrust Approval
Nielsen has won U.S. approval for a $1.6 billion deal to buy Arbitron, a company that dominates radio ratings measurement. The Federal Trade Commission said that Nielsen has agreed to sell and license some assets related to Arbitron's cross-platform as a condition.
Advertising Week Kicks Off with Focus on New Tech
Advertising Week, the annual gathering of marketing and media execs, marks its 10th anniversary in New York City this week, with many sessions focusing on topics like "native ads" and "hashtag targeting." Ten years ago, "there was no BuzzFeed, no HuffPost, no Twitter."
EMarketer Revises Forecast Up on Mobile Ads
U.S. digital advertising spending will reach $42.26 billion this year, up 14.9% over last year's spending, according to a newly revised forecast from eMarketer. The company made the adjustment largely due to a revision in its mobile ad spending forecast.
WPP Targets 45% of Revenues to Come from Digital
Martin Sorrell has set an ambitious target in WPP's race to maintain its digital edge over rivals, aiming for as much as 45% of the marketing services giant's revenues to come from digital sources by 2018. Sorrell unveiled the target on his debut post on LinkedIn.
Millennial Media Buys Jumptap to Help Fight Google
Mobile advertising firm Millennial Media plans to acquire smaller mobile firm Jumptap for some $200 million. Millennial is now the leading independent player in mobile ads outside of Google. Adding Jumptap to its portfolio will give Millennial even more firepower.
Facebook, Twitter Race to Siphon TV Ad Budgets
While Facebook and Twitter race to capture a portion of the advertising dollars going to TV, marketers believe the two social networks will end up fighting it out for the same slice of the pie that is set aside for online. Marketers see ads based on conversations as risky.
Twitter 'Weird' Subculture Pushing Back on Ads
Wall Street Journal
Members of a burgeoning Twitter subculture known as Weird Twitter post tweets in a purposefully nonsensical code that is meant to satirize the growing presence of marketers on the popular social network. In the minds of some fans, Twitter is a victim of its success.
P&G Shifts Marketing Dollars to Online, Mobile
Wall Street Journal
Procter & Gamble has begun spending more than a third of its U.S. marketing budget on digital media, an aggressive shift as Americans for the first time are expected to spend more time online this year than watching TV. "We want to be where the consumer is."
Facebook to Sell TV-Style Ads for $2.5 Million Each
Facebook, seeking to break the long-held dominance of television over advertising budgets, is said to be planning to sell TV-style commercials on its site for as much as $2.5 million a day. The new service would let marketers buy their way into a Facebook user's news feed.
Interpublic in Focus After Publicis-Omnicom Deal
Wall Street Journal
Madison Avenue's mega-merger between Publicis and Omnicom could spark a new consolidation wave in advertising. Many eyes are on Interpublic, the fourth-largest ad-holding company. "There's no telling what might take place," said Interpublic CEO Michael Roth.
Publicis-Omnicom Deal to Oust Adland King Sorrell
The transatlantic tie-up of Publicis and Omnicom pushes the reigning king of adland, WPP's Martin Sorrell, into a new role: runner up. "What will WPP say in a world where they're not the biggest? A version of Omnicom agency DDB's line: When you're only No. 2, you try harder?"
WPP Chief Sees More Deals After Publicis Omnicom
Martin Sorrell, head of WPP, currently the world's No. 1 ad group, has congratulated long-time rival Maurice Levy of Publicis on persuading Omnicom to merge, adding that further industry consolidation was inevitable. "It's an extremely bold, brave and surprising move."
'OmniPub' May Take On Tech Titans in Digital Ads
The Omnicom-Publicis monster merger could send rumblings throughout the digital-advertising landscape. While Google is the world's biggest digital-ad network and Facebook has shown gains in mobile ads the specter of "OmniPub" could eventually change all that.
Publicis, Omnicom to Create Ad Giant in Merger
Publicis and Omnicom plan to merge in an all-stock deal to create the world's largest advertising company, toppling market leader WPP. Publicis CEO Maurice Levy and Omnicom's John Wren will become co-CEOs. The companies have a combined market value of $35 billion.
Google, Yahoo Warned Against 'Deceptive' Ads
The U.S. Federal Trade Commission has a message for Google, Yahoo and other Internet search companies: Make sure online advertising is clearly distinguished from regular web-search results. Failing to do so could be seen as "a deceptive practice."
Google Mobile Ads Forecast to See Big Payoff
Google will sell more mobile advertising than the rest of its rivals combined for the second straight year, according to a new forecast that highlights the expansion of the Internet giant's moneymaking prowess from personal computers to smartphones and tablets.
Nielsen Tests Measurement of Live TV on Mobiles
Los Angeles Times
TV ratings firm Nielsen, long criticized for being slow to measure media consumption on tablets and smartphones, said it achieved a breakthrough in a two-week technical trial in which it successfully captured viewing on mobile devices. "We are trying to keep up."
Report: U.S. Online Advertising Up in First Quarter
New figures show Internet advertising in the U.S. is still growing at a robust clip. A report released by the Interactive Advertising Bureau and PricewaterhouseCoopers says U.S. advertisers poured $9.6 billion into their campaigns during the first three months of the year.
Advertiser Sparks Racial Backlash on YouTube
Cheerios was forced to pull comments from its YouTube page after a commercial for the cereal featuring an interracial family reportedly prompted a string of messages about racial genocide and Nazis. The half-minute ad attracted more than 250,000 views.
Report: Online Video Ads More Effective Than TV
Advertising pros admit the tide of ads is changing. Some 75% of ad agency execs said that online video ads are more effective than traditional TV ads, according to a report from eMarketer. Consumers have a "seemingly endless demand for online video."
PR Pros Flummoxed by Evolving Media Landscape
Media relations pros are being challenged by the pace of the evolving media world. Journalists and bloggers are more often rehashing what has already been reported. "What's an exclusive anymore?" A news outlet "might have the story exclusively for five minutes."
Nielsen's Slow Shift to the Web Hinders TV Networks
Broadcast and cable networks like CBS and Nickelodeon are failing to get paid for surging web audiences because those viewers are almost invisible to Nielsen. The dominant ratings measurement firm has been accused of being slow to count audiences on tablets and smartphones.
TV Ad Sales Threatened by Fragmented Audience
New York Post
The rapid rise of time-shifted viewing driven by DVRs, video-on-demand options and mobile devices has decimated TV ratings in the first quarter and threatens to drag down the annual ad-sales season. Total primetime commercial ratings fell 8% across the board.
Nielsen Gets Digital to Track Online TV Viewers
Wall Street Journal
Nielsen is testing a tool to measure online viewing of TV shows. TV networks are expected to use the tool to track viewership of programs on their own websites. The new technology is hoped to become the standard to measure viewing on sites like Hulu, YouTube, Yahoo and AOL.
ZenithOptimedia: Online Video, Social Ads to Grow
Global advertising markets will grow 3.9% in 2013, according to the latest benchmark analysis from ZenithOptimedia. Internet advertising will remain the fastest-growing medium this year, propelled by rapid rises in online video and social media ads, the media buying agency said.
WPP Chief Eyes Tech Deals Amid Media Change
WPP is eyeing investments and acquisitions in technologies that power media buying, according to CEO Martin Sorrell. "We're not just 'Mad Men,' we're maths men as well," he said. "We're starting to get involved with the chief information officers and chief technology officers."
Report: TV Regarded as Most Effective Ad Medium
Television accounted for 62.8% of the total global advertising dollars taken in for 2012, according to Nielsen's quarterly Global AdView Pulse report. TV was again dominant, while spending on newspapers and magazines took a hit. Display Internet ads showed growth.
Advertisers Embracing 'Brand Publishing' Trend
Dozens of companies, including Boeing, General Electric, Pepsi, American Express and Verizon Wireless, are becoming their own publishers, creating and distributing "content" articles, videos, photos that would be right at home in a traditional newspaper or magazine.
Report: Digital Ad Revenue Climbs to $36 Billion
Digital advertising revenue in the United States increased 15% to $36.6 billion hitting a record, according to the Interactive Advertising Bureau. Advertisers turned mostly to search ads, the format that dominated almost half of total spending representing 46.3% at $16.9 billion.
TV Ad Market Outlook Muted by Lower Ratings
Wall Street Journal
Broadcast-TV ratings have dropped sharply this season. And that, combined with the weak economy and competition from other media, augurs badly for the spring ad-sales market. Some analysts predict broadcast networks' take will be steady to slightly lower.
WPP, Ford Apologize for Ads Showing Bondage
Ford Motor and WPP, its advertising agency, have apologized for ads in India depicting women in bondage. One of the ads features scantily clad women gagged, bound and crammed into the back of the Ford Figo. The ads "should never have been created," said WPP.
Advertisers Launching Branded Online Magazines
More and more marketers and ad agencies are launching their own online publications to directly compete with traditional magazines. Degree deodorant's The Adrenalist website offers content on the "coolest adventures, extreme sports, speed, gear and gadgets."
Nielsen: Cord-Cutters Are 'Zero TV' Households
Nielsen is working hard to track the cord-cutters. The TV ratings service is calling them "zero TV" households, but it's a bit of a misnomer. While most of these households do own a TV, the set is not connected to a cable or satellite service but to the Internet.
Twitter, Facebook Ads Must Show Disclosures
Ads on Twitter, Facebook and other mobile sites must be accompanied by disclosures to avoid deceptive practices, according to a rule update by the Federal Trade Commission. The new rule recognizes "the expanding use of smartphones and the rise of social-media marketing."
WPP Chief: Twitter Not an Advertising Medium
Twitter is "a PR medium," according to Martin Sorrell, CEO of global advertising agency giant WPP Group. "It's very effective word of mouth. But I think because it's limited in terms of number of characters, it reduces communication to superficialities and lacks depth."
Nielsen: Measuring TV Viewers Getting Harder
Are you "watching TV" when you stream an episode of "Downton Abbey" on a tablet device? Every Tuesday, Nielsen publishes a popularity ranking of broadcast TV programs that serves as the industry's report card. And every week, that list gets less and less meaningful.
P&G: We're Moving Ad Money From TV to Digital
Procter & Gamble is streamlining its advertising messages and moving money from TV to digital, said CFO Jon Moeller, speaking at a conference in Boca Raton, Fla. The consumer-goods giant is "increasingly developing fewer, bigger creative ideas that travel around the world."
Survey: Digital Ad Spend to Surpass Old Media
A survey of ad agencies by ad transaction processor Strata indicates that digital media may eclipse traditional advertising in the near future. Nearly one-third of respondents expect to spend more on digital than on traditional media within the next three years. Print "continues its free fall."
Report: Internet Ad Revenues Up Despite Economy
Internet advertising revenues reached $9.3 billion in the third quarter, up 18% over the year-earlier period, said the Interactive Advertising Bureau. "Growth in Internet ad revenue despite economic head winds is a testament to the value marketers get from using digital media."
Nielsen: Does a Tablet Count as a Household?
If a viewer watches a TV show on a tablet, should that be reflected in its Nielsen rating? That's a question at the heart of a complicated decision Nielsen hopes to make by the end of the first quarter regarding a new definition for what constitutes a TV household.
Study: Big Advertisers Are Ignoring Online Video
Only about 12% of the biggest buyers of national TV ads also buy ads to run during online video programming, according to a study by researcher Kantar Media. The firm found that among more than 4,100 brands that use either medium, 77% of them used national TV ads exclusively.
WPP, Publicis Ratchet Down Ad Growth Forecasts
Wall Street Journal
WPP, Publicis and Interpublic have revised down their projections for 2013 global advertising spending growth, citing economic troubles in Europe and lackluster conditions in the United States. "Sectors such as automotive and financial services have not yet totally recovered."
Forecast: Ad Growth in Social Media to Continue
U.S. social media advertising revenue is expected to reach $9.2 billion by 2016, up from $4.6 billion this year, according to media research company BIA/Kelsey. Social ads will be driven by display, such as Facebook's marketplace ads and YouTube's multiple display units.
BIA/Kelsey Forecasts Slower Growth for Online Media
By 2016 local online, interactive and digital advertising revenue will reach $38.1 billion, according to BIA/Kelsey's latest U.S. local media forecast. The sluggish economy has led the analyst firm to lower its projections. BIA/Kelsey also forecasts that new forms of ads will drive demand.
Forrester: Online Paid-Content Poses Threat to Ads
The rise of tablets and smartphones will help grow the online paid-content market 65% a year by 2017, with consumer spending on digital news rocketing 77%, according to a report by research firm Forrester. The rise of paid-for services "could limit advertising opportunities."
Facebook Starts Test of Mobile Advertising Network
Facebook has taken another step toward building a web-wide advertising network, putting itself on a collision course with Google and Apple for mobile-ad revenue. Facebook will start testing ads on third-party mobile apps, launching what is essentially a mobile-ad network.
Dish Network, DirecTV to Air 'Addressable' TV Ads
Allstate is taking widely available consumer data, along with subscriber information from Dish Network and DirecTV, and using all this to pinpoint renters in its new commercials. If the subscriber is a homeowner, the commercial is not supposed to appear on the TV screen.
WPP Sees Google Rivaling Traditional Media Giants
Google is poised to rival traditional media owners such as News Corp., Viacom and CBS in sharing the more than $70 billion in advertising dollars WPP spends each year, said Martin Sorrell, CEO of the world's largest ad group. Google remains "our strongest partner" in digital.
Report: TV Ad Campaigns Fail to Reach Audiences
As much as 75% of TV advertising is viewed by just 20% of its target audience, according to a report by ad targeter Simulmedia. Unilever's $6.3 million TV ad campaign for its Axe body spray was not seen by 60% of the 18 to 24-year-olds it was intended to reach, the report said.
Advertisers Cautious of Move to Mobile Devices
Internet users may be flocking to mobile devices, but profits have been scarce as many advertisers remain wary of the new medium. For now, advertising rates are "terrible," with CPMs running at 35 to 40 cents. Most Internet execs claim that this is a temporary state of affairs.
Report: Digital Ads to Surpass Newspapers' This Year
This year, not the next, will be the point at which digital overtakes newspapers' share of the global advertising market to become the second largest medium, according to the latest forecast from Carat. Digital will take a 15.3% share this year with newspapers at 14.4%.
Nielsen: Digital Leads Global Rise in Ad Spending
Global spending on advertising across most media is growing, with digital seeing the largest boost, according to a report from Nielsen. However, North American magazine advertising was down 5.3% in the first quarter, while newspaper ad spending dropped 2.1%.
Report: TV Stations 'Super-Gouge' Super-PACs
This autumn, when political candidates and groups will be demanding ad space, super-PACs can expect TV stations to begin charging what media consultant Peter Fenn calls "super-gouge rates" of as much as four times what candidates pay. "Stations are rabid for this money."
Twitter is Still Explaining Itself to Big Advertisers
Twitter won't talk publicly about its efforts to sell advertising. But one can get a glimpse of what the microblogging service is doing via a pitch deck it recently used to woo a big publicly traded company. Twitter "is still doing lots of basic explaining about what it is and how it works."
MagnaGlobal, ZenithOptimedia Revise Ad Outlooks
Two major media forecasters, MagnaGlobal and ZenithOptimedia, have downgraded their global advertising estimates for the year. MagnaGlobal attributes the downgrade to Western Europe's "shaky economy." ZenithOptimedia sees advertisers becoming more cautious.
IAB: Internet Ad Revenues Hit Record $8.4 Billion
Internet advertising revenues set a new record in the first quarter of 2012, totaling some $8.4 billion during the three month period, according to the Interactive Advertising Bureau. "More online consumers than ever are taking to the Internet to navigate their daily lives."
Mobile Ads Eluding Facebook, Other Businesses
Mobile advertising will be crucial to the growth of many companies, including the newly public Facebook, though few businesses have been able to capitalize on the promise. Some speculate that the popularity of such devices, in part, comes from their lack of ads.
Facebook: Jury Still Out as Ad Medium, Execs Say
General Motors' decision to stop advertising on Facebook may be a wake-up call for the No. 1 social network, but leading advertising execs say it is far too early to know if the site will take off as an ad platform. "There's a lot of potential but it's not a slam-dunk."
Amazon Sells Ads on Kindle Fire Welcome Screen
Amazon is said to be pitching ads on the welcome screen of the Kindle Fire device, its best-selling product. Amazon has been telling ad agency execs that they must spend about $600,000 for any package that includes such an ad. The ad campaigns would run for two months.
Dish Responds to Criticism of Ad-Skipping DVR
Dish Network said it has "respect" for broadcast networks after executives at NBC and Fox questioned the company's motive for letting subscribers automatically skip ads. The second-largest U.S. satellite-TV service has "respect for the advertising model."
Nielsen: TV Holds Lion's Share of Ad Dollars
American advertisers and consumers have a huge appetite for television, as TV holds the lion's share of ad dollars and consumers' media time, according to Nielsen. Ad spending for TV reached $72 billion in 2011, more than all other ad platforms combined.
Study: Mobile Ad Revenue to Reach $11.6 Billion
Mobile advertising revenue will reach some $11.6 billion this year, up 85.4% over last year, according to a new forecast from Strategy Analytics. The report projects that 125 million Americans will access social networks via mobile handsets in 2012.
Internet Ad Revenue Totals $31 Billion in 2011
The Interactive Advertising Bureau's Internet Advertising Report, prepared by PwC U.S., reveals that digital advertising revenue totaled $31 billion in 2011. That represents an increase of 22% over 2010. Mobile advertising was the fastest growing segment.
Spotify Signs Ad Deal with Coca-Cola, Others
Spotify has signed new advertising deals with AT&T, McDonalds, Intel, and Reebok and a worldwide ad deal with Coca-Cola. The digital music service will create "brand apps" that will live inside Spotify's desktop. Also, rumors about a public offering are circulating.
IAB: Skippable Video Ads Coming to the Web
The Interactive Advertising Bureau, which helps set uniform standards for online advertising, is adding a new format to the mix: video ads that you can skip. In doing so, the IAB is offering support for publishers who believe consumers should be able to skip irrelevant ads.
Nielsen: Traditional Media Ad Trust Dropping
While 92% of consumers say they trust word-of-mouth recommendations, less than half trust paid ads in traditional media outlets, according to a new survey by Nielsen. The trust in ads in "old media" outlets has declined by more than 20% since 2009.
Nielsen: People Use TV, Tablets at Same Time
Do you check e-mail while you watch TV? Nielsen's poll of mobile users in the U.S., U.K., Germany, and Italy discovered that people are increasingly checking e-mail or searching for program or product information on their tablets and phones while watching TV.
ABC, Nielsen Partner to Measure iPad Usage
Disney-ABC Television and Nielsen have unveiled a collaboration to measure iPad usage, a move reflecting an urgency to understand the device's impact on media consumption. The little data available on tablet video consumption is seen as a testament to its potential.
Procter & Gamble Shifts More Ads to Magazines
Procter & Gamble, the nation's biggest advertiser, is shifting some of its marketing dollars from TV to magazines. "While TV is still the foundation of its advertising media buys, P&G's 2011 budget allocation saw share gains for magazines at the expense of TV."
Google's Spending on Traditional Ads Grows
Wall Street Journal
Google is spending big sums on TV, magazine and newspaper ads to promote new services, including its Google+ social network and Chrome web browser. Google's ad-spending as a percentage of revenue is now almost on par with rivals Apple, Microsoft and Yahoo.
Twitter Rolls Out Small Business Ad Program
Twitter has launched its advertising program specifically aimed at small businesses with an American Express card. The program appears to be designed as a test run for rolling out advertising options suited to smaller businesses on a larger scale.
BIA/Kelsey: Digital to Outpace Traditional Ads
Digital advertising growth will offset a slowdown in local ad growth as marketers target consumers online, specifically mobile devices, according to a new forecast from BIA/Kelsey. This growth will significantly outpace overall media revenues.
Nielsen to Measure TV, Online Ads Together
New York Times
Nielsen said it is ready to sell what many advertisers have been clamoring for: a system that standardizes ratings for TV and online ads. "This is a major breakthrough." The new system will combine Nielsen's existing TV ratings with its new online ratings.
Carat: Digital Ad Spending to Overtake Print
Global digital advertising spending will outstrip newspapers' print revenues for the first time next year, according to forecasts from Aegis Group's Carat media agency, leaving traditional publications scrambling. Globally, television is expected to continue robust growth.
NAA: Newspaper Ad Revenues Continue to Fall
News & Tech
Advertising revenues at U.S. newspapers fell again in 2011, according to the Newspaper Association of America. The industry posted $23.9 billion in ad revenues, down 7.3% from 2010. American newspaper ad revenues have fallen by more than 50% since 2005.
Nielsen: Consumers Will Pay for Tablet Content
As developers try to work out how to get consumers to buy more of their products on mobile devices, numbers from Nielsen reveal what people are willing to pay for on tablets. The upshot: paid content is alive and well. But some media categories do better than others.
ZenithOptimedia: Global Ad Spending Grows Stronger
Global advertising spending will tick up 4.8% this year to $489 billion with Latin America and Asia making up for weaker demand in recession-hit Europe, according to ZenithOptimedia. The United States will remain by far and away the world's biggest ad market.
Kantar: Broadcast, Cable Control Media Market
According to a new report from Kantar Media, television stood alone in the fourth quarter of 2011, leading the advertising market with gains of 3.1% versus the year-ago period. This ran counter to how the other major segments including digital media fared.
Twitter Plans Adding E-Commerce to Brand Pages
Big changes are coming to Twitter's "brand pages," the landing pages the company offers to some marketers. Launched in December, the pages show the brand's Twitter feed and images, but Twitter plans to add e-commerce, contests and sweepstakes.
Nielsen, Unilever Partner for Digital Measurement
Nielsen plans to partner with Unilever for U.S. online advertising ratings over the next year. The idea is to bring the TV advertising concept of "ratings points" to the web. Nielsen will give Unilever various measures for the impact of the company's campaigns.
Forrester: Embrace Social Media or Risk Biz Death
Some 59% of execs believe businesses that do not routinely leverage social media will not survive, according to a new survey by Forrester Research. And 71% said companies taking social media seriously gain a competitive business advantage, the survey found.
WPP: We Will Spend $400 Million with Facebook
WPP, the world's largest advertising agency holding company, will spend $400 million with Facebook this year, doubling what it spent last year. This figure comes nowhere near the $2 billion it will spend with Google in 2012, but that is because "Google is more powerful right now."
Report: U.S. Advertising Spending to Improve in 2012
Direct Marketing News
Total U.S. advertising spending is expected to increase 2.7% to $152.1 billion in 2012, according to research firm Strategy Analytics. The growth will be led by online advertising, expected to grow 6.7% to $27.4 billion. Print advertising is forecast to decline 1.5%.
Nielsen Dubs Connected Youth 'Generation C'
The Internet generation is living up to its billing. Those ages 18-34, dubbed "Generation C" by Nielsen because they are constantly connected, make up 23% of the U.S. population, but account for 39% of smartphone owners and 33% of tablet owners.
ComScore: Mobile Media Has 'Hit the Mainstream'
Smartphones hit the mainstream in 2011, and tablets emerged as a formidable fourth screen while in 2012 we can expect to see the device landscape shaken up even further, according to comScore. "Mobile channels present a more ubiquitous experience."
Report: Advertisers Spend Too Much on Print Media
The advertising industry still doesn't seem to understand the potential of mobile, according to a report by mobile analytics firm Flurry. Money continues to pour into print, radio and TV, despite the fact that web and mobile platforms offer highly trackable results.
Internet Giants Planning 'Upfront' Ad Sales Event
Wall Street Journal
Major online media companies, including Google, Yahoo, Hulu and AOL, are planning an "upfront" ad sales event in April, elbowing in on TV's territory. The event comes as more companies create web video programming. "We need to show there is a new game in town."
Twitter Unveils Self-Service Advertising System
Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model. Twitter has unveiled an automated system that will enable advertisers to manage campaigns without having to deal with sales reps.
Ogilvy & Mather Starts Practice on Social Media
New York Times
Ogilvy & Mather, one of the biggest advertising agencies, has opened a social media unit, called Social@Ogilvy, aiming to adapt to the rapidly changing needs of marketer clients. The unit will be headed by Ogilvy veteran John Bell. "Social has become a huge priority."
Study: Traditional News Lags in Online Advertising
Los Angeles Times
Traditional media outlets "have had little success" getting advertisers to move from their legacy businesses to their online news sites, according to a new study by the Project for Excellence in Journalism. Also, few of the ads they create for the web are targeted to customers.
Procter & Gamble to Cut 5,700 Jobs, Ad Budget
Procter & Gamble plans to trim its workforce by 5,700 jobs over the next year. The job cuts are part of $10 billion in savings the company wants to achieve by 2015, as it deals with limited sales growth. Other savings will come from cutting back on advertising.
Jeremy Lin Files Request to Trademark 'Linsanity'
Jeremy Lin wants to own the term "Linsanity." Lin, who has rejuvenated the New York Knicks, moved to take control of the catch phrase, filing an application with the U.S. Patent and Trademark Office. "Linsanity points uniquely and unmistakably to him."
Publicis: U.S. Digital Revenues to Overtake Media
Digital revenues from Publicis Groupe's U.S. business are set to overtake those from traditional advertising this year, a first for a leading marketing services group in the world's largest media market. "We will grow to a certain degree on par with the digital market."
P&G to Cut Ad Costs by Shifting to Digital
Procter & Gamble plans to lower its promotion costs by leaning more on digital media, said CEO Bob McDonald. The consumer goods giant has historically spent 9%-11% on advertising. However, "Facebook, Google and others can be much more efficient."
Forrester: Mobile Commerce to Skyrocket in 2012
If 2011 was seen as the year e-tail exploded, it was a mere precursor to what is expected in 2012. Mobile commerce spending on smartphones is expected to reach $10 billion this year, according to Forrester Research, and this projection doesn't even include tablet shopping.
MagnaGlobal Revises U.S. Ad Forecast Upwards
U.S. ad revenue will grow by 3.7% this year over last year, according to a revised forecast by MagnaGlobal. U.S. political advertising and the Summer Olympics will help increase ad revenue this year. Internet advertising will be the fastest-growing media category.
Report: Online Ads to Beat Print for First Time
Online advertising will edge out print in total spending this year, according to eMarketer. While it said that online dollars have already outstripped newspapers and magazines separately, the announcement marks the first time digital is projected to surpass the two combined.
Study: 31% of Online Display Ads Go Unseen
Thirty-one percent of ad impressions are never seen by consumers, according to research by comScore. "The display advertising market today is characterized by an overabundance of inventory, often residing on parts of a web page that are never viewed."
Conde Nast Ads to Offer Mobile E-Commerce
Glamour magazine plans to run print ads in March allowing readers to purchase items with a scan of their smart phone. The Conde Nast property isn't revealing advertisers for the issue yet, but suggests there is no shortage of interest from brands and retailers.
Twitter: Journos Are 'Obsessed,' Not Advertisers
Twitter is more of a journalistic than a marketing phenomenon, according to WPP digital exec Mark Read. "Newspaper editors and people in the media are obsessed" with the microblogging service. Some advertisers, however, give Twitter and its products mixed reviews.
ComScore: Online Holiday Spending Up 15%
U.S. online sales for the 2011 holiday season rose 15% to hit an all-time high, according to comScore. Retail e-commerce sales reached $37.2 billion, compared to $32.4 billion a year ago, with growth outpacing that of traditional brick-and-mortar stores.
Facebook Readies First Foray Into Mobile Ads
Facebook is said to be planning its first push into mobile advertising by the end of March, giving the company a fresh source of revenue ahead of a possible IPO. An idea being considered is putting Facebook's sponsored stories ads within the mobile news feed.
Google Owns Nearly Half of Online Ad Market
When it comes to online advertising, there's Google and then there's not much else. That's the takeaway from a new survey from ZenithOptimedia. The search giant gobbled up 44.1% of the global Internet advertising market share in 2010, up from 41.9% the previous year.
Nielsen, ComScore Bury Patent-Spat Hatchet
Nielsen and comScore have settled their patent dispute. The two market-measuring firms will enter into a cross-licensing deal allowing each to use the technology of the other, among other agreements. Nielsen had claimed that comScore infringed on its software.
FCC: Turn Down Volume on TV Commercials
The Federal Communications Commission has voted unanimously to approve rules implementing legislation to make it illegal for advertisers to pump up the volume during TV commercial breaks. Americans have protested for years that commercials are too loud.
Internet Ad Spending to Surpass Newspapers
San Jose Business
The Internet's share of global advertising revenue still trails newspapers but that may change in 2013. ZenithOptimedia projects that newspaper ad revenue will decline by about 6% to $88.8 billion by 2013, while Internet advertising will grow by almost 53% to $97.7 billion.
Zenith to Cut Global Ad Spending Forecasts
Europe's economic crisis is dragging down the outlook for the global advertising industry, according to ZenithOptimedia, forecasting growth of just 4.7% in 2012. Encouraged by U.S. activities, however, Zenith has raised its 2012 forecast for North America to 3.6%.
Facebook NYC Expansion Includes Ad Talent
Facebook has announced plans to expand its New York City operations to include engineers. Tucked into COO Sheryl Sandberg's comments were her brief remarks that Facebook would also expand its advertising sales and marketing team on Madison Avenue.
Y&R to Leave Madison Avenue After 25 Years
New York Times
Y&R, which was Young & Rubicam when it opened its doors in 1926 at 285 Madison Avenue, plans to move to 3 Columbus Circle, near Time Warner Center and the Hearst tower. Said CEO David Sable: "We're in a business of innovation, we're in a business of renewal."
IAB: Online Ad Revenue Rises in 'New Paradigm'
U.S. online advertising revenues hit $7.88 billion for the third quarter of 2011, representing a 22% increase over last year, according to the Internet Advertising Bureau. "Brand marketers recognize that their messages need to be where their consumers are spending time."
BIA/Kelsey: U.S. Radio to See Digital Ad Growth
Advertising revenue at U.S. radio stations will continue to rise in the next five years, though it may take until 2015 to return to pre-recession levels, according to a forecast from media consulting firm BIA/Kelsey. Ad revenue from websites and digital are the fastest growing segment.
Facebook Woos Big Brand Advertisers from TV
Facebook is employing dozens of data geeks to mine the millions of "likes" and photos shared every day on the social network. "We want marketers to know that when they invest in Facebook, they're going to see measurable impact in the same way they know TV works."
Ad Spending Loses Steam as Economy Sputters
Wall Street Journal
Evidence is mounting that U.S. advertising spending, under pressure from a sputtering economy, has begun to slip. There are even signs that national television, which has been one of the most resilient sectors of the ad marketplace, has begun to see slower growth.
TV Ad Revenues Stir Worries as Ratings Drop
Los Angeles Times
Seismic shifts in advertising spending are continuing to roil the media industry. Lower ratings for TV programs have become a concern. Several new NBC shows have bombed. "Without football, NBC's ratings would be approaching basic cable channel levels."
Social Media Taking Ad Dollars from TV, Print
A study by Booz & Company in partnership with Buddy Media explored where social media is pulling advertising spending. Digital is the largest well drawn from today, but other traditional channels television, magazines and newspapers are losing ad dollars as well.
Hulu Makes Play for TV's Political Ad Dollars
Television continues to be the sledgehammer of political campaigns, with even the most digital-oriented candidates only spending about 10% of their media budgets online. But that percentage is expected to inch upward in 2012, and sites like Hulu stand to benefit.
HarperCollins Mulls Interactive Ads for Books
New Media Age
News Corp.'s HarperCollins plans to make its first foray into interactive online advertising as the publisher prepares to explore digital ads for books. Certain book categories, such as information guides, "could provide valuable real estate for contextual advertising."
Google+, Facebook: Consumers Don't Like Ads
Most consumers are uncomfortable with the amount of commercial messages they see on social networks, according to a study by TNS, even as Facebook and Google+ introduce more brand advertising. "Misguided strategies are generating mountains of digital waste."
Facebook Faces Battle for Big-Brand Advertisers
Wall Street Journal
Big online ad buyers such as Ford ran less than 15% of their digital ads on Facebook in August and September. Big-name brands find they can reach a target audience at a steep discount through what is akin to word-of-mouth campaigns that spring from free Facebook pages.
YouTube Videos Unlikely to Draw TV Ad Rates
Brad Adgate, director of research at Horizon Media, said that YouTube's plan to add new channels of professionally produced content are unlikely to pull ad dollars from cable channels. "The dollars are going to come from online budgets." YouTube is recreating Hulu's "model."
Facebook Dominates Google in Display Ads
Facebook is winning in the battle for display advertising dollars, according to comScore. The social networking giant accounts for 15% of the total spent online, beating Google and Yahoo. How did Facebook score so many eyeballs? It seems to come down to the growth of mobile.
WPP Predicts Full-Year Revenue Growth to Slow
WPP, the biggest advertising company, said fourth-quarter sales growth will slow as an economic slowdown in the U.S. and Europe hurts marketing budgets. "I feel pretty much OK" about 2012, said CEO Martin Sorrell. "The biggest concern is the U.S. deficit."
ANA: Advertisers Like TV, Fear Texting & DVRs
Advertisers still see television as the best way to sell their products, according to a survey by the Association of National Advertisers. However, respondents worry that TV ads could become less useful over time due to factors such as texting and digital video recorders.
Fox, NBC Duke It Out for Priciest TV Commercial
Fox's "American Idol," long TV's most expensive program for advertisers, is now neck-and-neck with NBC's "Sunday Night Football" as the costliest prime-time show, according to an annual Ad Age survey of the costs of running a 30-second commercial in prime time.
MagnaGlobal: Newspapers to Decline as Web Rises
Research firm MagnaGlobal has cut its U.S. advertising growth forecast for 2012 to 2.9% to 4.8%, citing a "slowdown in real personal consumption expenditures." Internet ad growth is expected to rise 11.6%. A long decline for newspapers is seen continuing.
EMarketer: Mobile Ads to Top $1 Billion This Year
Mobile advertising expenditures will top $1 billion for the first time in 2011, and hit $4.4 billion by 2015, according to the latest forecast by research firm eMarketer. Ad spending on mobile devices such as Apple's iPhone and iPad will reach $1.23 billion during 2011.
IAB: Web Overtakes TV as Most Popular Ad Medium
Brands spent more money advertising on the Internet in Britain than they did on TV for the first time in the first half of 2011, as companies moved online to reach the millions of Britons using social networks and watching videos, according to the Internet Advertising Bureau.
Google Starts Analytics Service for Online Advertisers
Google has started selling an analytics service for online advertisers. Google Analytics Premium costs $150,000 a year and gives increased processing power, phone support and the ability to measure the impact of a new campaign within four hours of posting it online.
Hearst, Amazon Invest In Online Ad Analyzer Yieldex
Hearst and Amazon are among the backers in a $10 million round for Yieldex, a New York-based company that helps online publishers increase revenue by providing inventory analysis, forecasting and pricing. "Digital publishers need these tools," said Hearst's Ken Bronfin.
IAB: Internet Ad Revenues Near Record $15 Billion
Internet advertising revenues rose 23.2% to a record $14.9 billion in the first half of 2011, according to new figures from the Interactive Advertising Bureau. Internet ad revenues for the second quarter alone also reached new heights, increasing 24.1% to $7.7 billion.
Twitter Slow in Building Ad Effort, eMarketer Says
Twitter's advertising revenue will reach $139.5 million this year, down from a previous estimate of $150 million, because the site has been slow in building out its ad effort, according to eMarketer. Twitter is yet to start some of its planned services, such as a self-serve customer platform.
U.S. Media Business to Reach $1.4 Trillion in 2015
U.S. communications spending will expand to reach $1.4 trillion by 2015, according to the annual forecast by Veronis Suhler Stevenson. Targeted media such as text messages and product placement in video games will see much growth. Also, mobile will be "a big driver going forward."
Ipsos: TV, Magazines Best at Reaching U.S. Affluents
Television and magazines remain the most influential advertising channels among affluent U.S. consumers, at 86% and 80%, respectively, according to a poll by research firm Ipsos Mendelsohn. Online, newspaper and in-store grocery ads all scored over 70%.
Immersive Labs Plans 'Minority Report' Ad Displays
New York-based Immersive Labs has raised $810,000 to develop futuristic advertising signs that can recognize viewers, similar to those in the Tom Cruise movie "Minority Report." The digital signs use facial recognition technology to serve up the most relevant ads.
EMarketer: Facebook Revenue to Hit $4.27 Billion
Worldwide revenues at Facebook are expected to reach $4.27 billion for 2011, according to research firm eMarketer. Advertising revenue is seen taking in $3.8 billion, more than doubling the 2010 total. Facebook is expected to rake in $5.78 billion in global ad sales during 2012.
Twitter to Pursue Political Ad Dollars for First Time
Twitter is beginning to sell political advertising, aiming to capitalize on its status as a hub of the national political conversation. The social networking giant has poached a top political marketing exec from Google and hopes to nab its share of the lucrative 2012 campaigns.
WPP Chief Urges Subsidies for Quality Journalism
Martin Sorrell, one of the most powerful figures in global media, said that quality journalism should be subsidized, perhaps even by the state, because it could disappear. "There is not enough money for good journalists. We need to find a way to preserve these institutions."
NBC, CBS Execs Say Ad Market Remains Strong
Television execs from NBC Universal, CBS and Discovery said advertising remains strong in the second half of 2011, bucking concern that the economy may be slowing. NBC said it has already sold out most of the advertising for the Super Bowl in February.
Kantar Media: Internet Enjoys Rise in Ad Spending
Total U.S. advertising expenditures in the first six months of 2011 increased 3.2% from year-ago figures, reaching $71.5 billion, according to new data from Kantar Media. Internet media accounted for more than half of the dollar gain in total ad spending.
Nielsen: New Report Details Rise of Social Media
New York Times
Nielsen, seeking to become a go-to source of data about new media, plans to release its first-ever report on social media. Among the findings: More women than men watch video clips on blogs and social networks, but men spend more time watching them.
Ad Week: Consumers Add Icons to Walk of Fame
For the first time, social media will become the consumer voting focal point in the eighth annual online competition to select the top two U.S. ad icons. The winners will be hoisted as permanent banners on New York's Madison Avenue Advertising Walk of Fame.
Old Media to See Marketing Dollars Shift to Digital
Businesses will continue to shift marketing dollars away from traditional outlets to more measured and emerging media, according to a report by BIA/Kelsey. By 2015, the bulk of their dollars will be spent in the digital arena -- from mobile to social to online.
Twitter to Roll Out More Aggressive Plan for Ads
In an incremental but important step for Twitter's advertising business, the microblogging company is going to start letting marketers place ads in front of people who haven't asked to see them. In addition, users won't have the ability to opt out of the ads.
VMS Closes Its Doors Amid Transition in Media
VMS, the 30-year-old media monitoring company and once-dominant player in PR services, has shut down operations and laid off its entire staff. The firm's lack of market share in social media monitoring is said to have contributed to its downfall.
Carat: Digital Remains Fastest-Growing for Ads
Carat, the largest independent buyer of advertising, has trimmed its forecasts for global ad spending but said it is optimistic about the Olympics next year. Digital advertising "remains the fastest-growing medium and the only one showing doubled-figure growth."
WPP Sees Acquisition Opportunities Amid Gloom
The uncertainty created by the global stock market sell-off has not stopped WPP from lifting its spending on acquisitions. The advertising and marketing services group "will continue to seize opportunities in line with our strategy," said chief Martin Sorrell.
Media: Clouds Are Gathering Over Ad Rebound
Advertising-dependent media companies are growing skittish as the turbulent markets and cloudy macro-economic climate have dampened their hopes for a continued rebound in spending. CBS and News Corp. are "the companies that will be hurt the worst."
Nielsen Plans Online Campaign Rating Tool
Nielsen will next week roll out a new approach to measuring U.S. online display advertising using Facebook data and TV-style reporting. "Sites with more targeted content, like NYTimes.com, FT.com, TV programs' websites, Facebook and others, will do very well."
WPP Chief: West Will Face 'Years of Hard Slog'
Martin Sorrell, CEO of advertising giant WPP, said the West faces three years of "hard slog" before it can be confident economic growth has returned. He added that it would be wrong to "under-estimate" the chances of America avoiding recession.
Procter & Gamble's Old Spice a Hit on YouTube
Following the success of its YouTube-based video campaign last June, Procter & Gamble men's hygiene brand Old Spice revisited the concept this summer with Italian heartthrob Fabio. The "New Old Spice Guy" spots attracted more than 53,000 comments on YouTube.
Media Giants See Ad Slowdown After Brief Revival
For the likes of Disney, CBS, NBCUniversal and News Corp., advertising revenue growth which slumped during the Great Recession came roaring back in 2010. But now, as the U.S. economy shows signs of another recession, growth is beginning to slow.
BlogHer in Year-Long Deal with Procter & Gamble
BlogHer has teamed up with Procter & Gamble for a year-long program called "Life Well Lived," aimed at, per a statement, the 25 million women whom the women's media network reaches every month. The program comprises content and special offers via partner blogs.
L'Oreal Enhanced Julia Roberts Ad in UK Ban
The U.K.'s Advertising Standards Authority has banned print ads by L'Oreal for being misleading after complaints. "Excessive airbrushing and digital manipulation techniques have become the norm. This ban sends a powerful message to advertisers: Let's get back to reality."
Twitter to Make Ads Prominent in User Feeds
Twitter has begun prominently promoting in user feeds the brands people follow, the latest move to boost its advertising model. When people sign on to Twitter or refresh the site, messages from brands that they follow will appear at or near the top of their feeds.
WPP to Take On Google with New Digital Ad Unit
WPP, the world's largest marketing group by sales, has created a unit for buying digital media. The new Xaxis aims to be a one-stop shop for targeted, mobile and social network advertising that will directly compete with products from Google and Microsoft.
BIA/Kelsey: Mobile Local Ad Revenues to Explode
U.S. mobile advertising spending will grow from $790 million in 2010 to $4 billion in 2015, according to researcher BIA/Kelsey. "Self-serve tools will democratize the mobile ad-buying process." Plus, locally-targeted mobile ads have a "higher performance."
AOL Teams with Media Companies on Ad Unit
AOL has entered partnerships with several media outlets to roll out the Interactive Advertising Bureau's Portrait digital ad unit. Pictela, a division of AOL's Advertising.com, is partnering with Fox News, Meredith, Variety, the Wall Street Journal and the Weather Channel.
WPP Chief: Google, Twitter Are Media Companies
Martin Sorrell, boss of the multi-billion dollar WPP group of creative agencies, said that tech companies including Facebook, Twitter and Microsoft are "masquerading as technology companies" when they are in fact media owners with their own channels.
Moody's: Record Political Ad Spending Expected
Spending on U.S. political advertising will surge to record highs in 2012 as campaign-spending caps are eliminated, according to Moody's Investors Service. Corporations and unions can spend unlimited money on the 2012 presidential election and Congressional races.
Microsoft Global Study Backs TV as Ad Medium
There has "never been a better time for TV advertising to seize the moment," according to a new global study from Microsoft and BBDO Worldwide. "TV is by far and away the largest ad medium. It has strengthened and is continuing to do so."
Nielsen Plans New Service for Web Groceries
Online purchases of consumer packaged goods will more than double to $25 billion by 2014, according to Nielsen, which is teaming up with MyWebGrocer to start a new service that tracks U.S. online grocery sales. "It's a very exciting time for the space."
TV Resists Flow of Ad Dollars to Digital Media
Wall Street Journal
Despite the torrent of dollars marketers are pouring online, big advertisers aren't expected to cut back their television budgets anytime soon. Even as Americans spend more time digital media, marketers are investing more money than ever on TV ads.
Twitter Builds Up U.S. Sales Force, Eyes Japan
Twitter currently works closely with big brand advertisers like Jet Blue but the growing company is gearing up to let small advertisers help themselves. With that comes a ramp up of its sales force, along with plans to move into new markets such as Japan.
Mobile Advertising Surge Forecast at Cannes
Functions to track consumers' locations and the spread of large-screened smartphones may finally make mobile advertising a ubiquitous reality as early as this year. Wireless ad revenue worldwide will more than double in 2011, according to a report by Gartner.
Cannes: Ad Men Wooing Geeks at Ad Festival
Advertising agencies are seeking to team with technology firms at this week's Cannes Lions advertising festival as marketing budgets recover, allowing for more experimentation. About half of marketers are shifting more spending into "riskier activities" over the next year.
Report: Web to Take More Ads from Old Media
Wall Street Journal
Marketers are poised to ramp up their spending on web ads this year more quickly than previously expected, according to new projections from eMarketer. The Internet continues to steadily take advertising share from other traditional media, like newspapers and magazines.
Facebook Predicted to Surpass Google in Ads
Facebook's advertising revenues will come to surpass Google's, according to Hussein Fazal, CEO of AdParlor, an ad management firm for Facebook campaigns. "The concept that your friend 'likes' and endorses the content behind a particular ad unit changes the game."
Traditional Media's Ad Spending Is Flattening
Advertising spending on traditional media is on a slow rebound, according to eMarketer. As a mass audience has kept its attention fixed on television, so have advertisers. Meanwhile, print media will continue to lose money as consumers shift their attention to the web.
Google VP Predicts Surge in Online Display Ads
Neal Mohan, Google VP for display advertising products, has predicted that spending on online display ads, digital video, mobile and other non-search formats will increase almost tenfold in the next few years, as the Internet nabs more dollars from other media.
Nielsen to Acquire Mind-Reading Research Firm
Nielsen has agreed to acquire NeuroFocus, one of the leading companies applying neuroscience to advertising research. NeuroFocus has unveiled a new technology it claims can literally read people's minds with the use of a lightweight cap that interprets brain signals.
Starbucks Teams with Lady Gaga In Web Promo
Starbucks will host a Lady Gaga-infused scavenger hunt across its digital properties from Facebook to Twitter to Foursquare. Gaga fans can follow her exploits and search out clues. The top winner gets special access to a Gaga concert during her 2012 world tour.
Publicis to Acquire U.S. Digital Agency Rosetta
Publicis has agreed to buy U.S. digital agency Rosetta for $575 million, in the French advertising giant's latest deal to boost its digital presence. Publicis unit ZenithOptimedia has forecast the Internet to surpass newspapers as the world's No. 1 ad medium by 2013.
Burson-Marsteller PR Attack Deflected by Google
Burson-Marsteller, a top-five public relations firm, last week stepped up a whisper campaign to get news outlets to run stories and editorials about how an obscure Google Gmail feature ostensibly tramples the privacy of millions of Americans and violates federal fair trade rules.
Facebook Forecast to Take Lead in Display Ads
Facebook's large user base will make it the world's largest online display advertising company by revenue this year, overtaking the businesses of Google and Yahoo, according to Enders Analysis. Facebook ad revenues are forecast to hit $3.5 billion in 2011.
Google Aims to Innovate, Invest in Ad Business
Google advertising chief Susan Wojcicki: "Even though search advertising works and we've had a lot of success, we think we can innovate a lot in that space." Google is "investing heavily" in contextual and audience targeting, as part of its display ad push.
Twitter, Social Media Ads Forecast to Explode
Social media advertising revenues, which totaled $2.1 billion in 2010, will grow to $8.3 billion annually by 2015, according to BIA/Kelsey. Revenue for non-display ad formats like Twitter's "promoted products" are forecast to grow to about $600 million by 2015.
Google: Mobile Ads Are Extraordinarily Effective
Smartphone users are unusually responsive to advertising, according to survey released by Google. And this could be because searches on smartphones are weighted toward finding local information. Some 42% of users click on mobile ads they like, the survey found.
WPP 'Cautiously Optimistic' About Coming Year
WPP is "cautiously optimistic" about prospects for 2011 and 2012. The group predicted a 1% to 2% increase of worldwide advertising spending in 2012 from the Olympic Games, the Euro 2012 Football Championships and the U.S. presidential election.
TV 'Upfront' Market: Demand Builds for Ads
Wall Street Journal
For the second consecutive year, marketers are poised to spend more money in advance on commercials for the coming TV season than they did a year earlier, driven in part by high prices for last-minute commercials, according to buyers and sellers of TV advertising.
MagnaGlobal: More Ads Will Shift to Cable TV
U.S. advertising sales will increase 1.8% in 2011, less than last year's 3.2%, reflecting a slow recovery in the economy, according to MagnaGlobal. Advertisers are expected to continue shifting spending to cable TV networks from broadcast channels.
Web Advertising Eclipsed Newspapers in 2010
Web advertising in the U.S. resumed double-digit growth in 2010, outpacing traditional media and surpassing newspaper ad revenue for the first time, according to the Internet Advertising Bureau. The rebound will likely build confidence in the digital media business.
Internet to Become Second Largest Ad Medium
Unrest in the Middle East coupled with the earthquake in Japan will cost the global advertising industry $2.5 million in revenue this year, according to ZenithOptimedia. Also, by 2013 the Internet will overtake newspapers as the world's second largest ad medium behind TV.
Turner Experiments with Building Smarter Ads
Time Warner's Turner cable unit is "tagging" specific moments in movies and series, trying to find dialogue, action or themes that echo a message an advertiser might like to promote, and then creating related ad vignettes that will appear when a commercial break begins.
P&G Launches Free Digital Beauty Magazine
Procter & Gamble, the maker of Pampers and Pantene, has launched its first digital magazine. The monthly e-zine, called Beauty Recommended, will be sent to 1 million consumers who are registered on the P&G website, and includes "click-to-buy" capabilities.
Apple Courts Ad Agencies with iAd Information
New York Post
Apple CEO Steve Jobs is drawing on a treasure trove of data about consumers' media habits to court Madison Avenue and build up his own mobile-ad business. Through its iAd platform, Apple can insert ads into apps for iPhones, iPads and other devices.
Twitter May Offer Brands Facebook-Style Pages
Twitter is considering creating Facebook-style branded pages, through which advertisers could deliver tailored messages, as part of its drive to increase its revenue from ads. CEO Dick Costolo and revenue head Adam Bain are said to be leading the push.
Facebook: Ad Giant Reveals Substantial Stake
Interpublic Group owns a stake in Facebook that is said to be valued at between $200 million and $300 million. The owner of McCann Erickson and other advertising agencies paid less than $5 million for a stake of less than a half percent in Facebook in 2006.
EMarketer: Internet Bests Newspapers for Ads
The Internet surpassed newspapers last year to become the second-largest medium in ad spending, according to eMarketer. TV is still the largest ad category. EMarketer projects that by 2015, Internet ad spending will account for one-quarter of all advertising.
Nielsen Sues ComScore Over Web Measurement
The battle between firms keeping score of Internet traffic is heating up. Nielsen has filed a lawsuit against ComScore, charging the company with violating five patents relating to the collection, analysis and reporting of information concerning computer activity.
BIA/Kelsey: Web Ads to Lure Local Business
Online advertising by local businesses will account for almost a quarter of all local ad spending by 2015, according to BIA/Kelsey. The company's new forecast describes daily deals offers as increasingly popular with consumers, and thus a market ripe for local ad dollars.
U.S. Ad Recovery Boosts TV, Not Newspapers
New York Times
U.S. advertising spending in the fourth quarter increased 7% from the same period of 2009, according to WPP unit Kantar Media. While television media enjoyed the biggest increases in 2010, newspaper media was the sole category to suffer a decline.
Apple Unveils Video iAd for iPad with Unilever
The first iAd an ad created on Apple's mobile-advertising platform has showed up on the iPad. The first company to put out an iAd is Unilever. The company is working with the National Collegiate Athletic Association to give users an up-close view of its stars.
Google to Test Online Video Ad Marketplace
Wall Street Journal
Google, trying to become a middleman for selling video ads on the Internet, will soon test a service that matches advertisers with website publishers, including its own YouTube. Google will create the video marketplace within its DoubleClick Ad Exchange.
Omnicom in Deals with AOL, Yahoo, Microsoft
Omnicom, one of the world's largest marketing services groups, has struck what it claims are industry-first partnerships with AOL, Yahoo and Microsoft, to gain direct access to the companies' consumer data. Omnicom aims to build greater expertise in digital ads.
Unilever: Brands Must Become 'Media Properties'
Unilever aims to transform its consumer products into "media properties in their own right," said marketing head Keith Weed. "We have to make our brands more relevant." Unilever is meeting with content creators like Disney to create entertainment opportunities.
CBS, Fox Execs Predict Blockbuster Ad Sales
TV execs are banking on a white-hot season for advertising sales, saying strong demand from automakers and telecommunications companies could drive prices up at least 10%. "We will see double-digit price growth," said Viacom CEO Philippe Dauman.
New York Subway Tunnels to Get 'Flip Book' Ads
NBC New York
New York's Metropolitan Transportation Authority has proposed to raise cash by plastering ads in the tunnels between subway stations. Passengers would look out the windows and see a series of images, seemingly static until the train motion springs them to life.
Electus Launches New Celebrity Web Series
Will Arnett and Jason Bateman's DumbDumb and Ben Silverman's Electus have teamed up for a new web series, "Always Open," a celebrity chat show set in the family restaurant Denny's. The show is an extension of Denny's latest campaign.
WPP Profit Advances on U.S.-Led Ad Recovery
Global advertising giant WPP said profit last year increased as ad markets rebounded, led by a recovery in the United States. The U.S. "behaved more like a fast-growing" market. Advertising should get a boost in 2012 with the U.S. presidential election.
IAC Electus: Is Anyone Buying Advertainment?
Ben Silverman's first big deal for his Internet-and-TV studio Electus, backed by Barry Diller's IAC, was a Procter & Gamble-driven MTV series called "Pedro & Maria," announced a year ago. The proposed series is now in limbo. P&G declines to discuss it.
Facebook, Twitter Eyed by UK Ad Watchdog
The U.K.'s Advertising Standards Authority will start vetting Twitter and Facebook for the first time after receiving thousands of complaints about misleading online ads. The watchdog will be able to demand the removal of paid-for links to pages hosting a banned ad.
WPP Chief: Apple May Join Google as 'Frenemy'
Newspaper and magazine owners' initial hopes that the iPad would transform the economics of digital content is waning, according to WWP chief Martin Sorrell. Apple risks following Google in becoming a "frenemy" to content companies, he said.
Nielsen Online TV Reporting Experiences Static
New York Post
Nielsen is due to begin its "extended screen" reporting in late April to help television networks count viewers watching video online. So far, however, its trial report hasn't picked up any viewers. Agency researchers are said to be surprised. "It's not working."
Twitter Ads to Become More Visible, Intrusive
Twitter plans to start running its "promoted tweet" advertisements in users' regular Twitter streams by the end of March, in an effort to make them more visible. "Negative user feedback" is expected from a "marginal percentage" of Twitter users.
Google CEO Sees Payments as a Big Business
New York Times
Google CEO Eric Schmidt said he thinks wireless transactions, enabled by the coming wave of Android smartphones outfitted with near-field communication technology, could turn into a serious business. Google could work with advertisers to "extend offers to phones."
Yellow Pages Battling Google in Local Search
In trying to take on Google, which controls some 75% of the search market, AT&T is using the muscle of its longtime sales network for the Yellow Pages, coupled with its dominance in mobile, to get YP.com known as another choice for local-online advertising.
WPP to Unveil 'Possible' Interactive Ad Network
Wall Street Journal
Advertising giant WPP is preparing to unveil a new interactive ad agency network called Possible Worldwide, part of a broader push to reposition its business to tap global growth in digital ad dollars. The network will stitch together four digital WPP ad agencies.
Google Exec to Step Up Efforts in Mobile Ads
Google will hold an event with advertising clients in New York this week to showcase ways in which they can extend their campaigns with mobile-specific features. The effort will be overseen by Karim Temsamani, Google's first-ever head of mobile ads.
Groupon to Rework TV Spots After Backlash
Groupon plans to rework its television commercials in response to the negative reception they received when they aired during Sunday's Super Bowl. Viewers were "stunned" by the irreverent ads that appeared to make light of human rights abuses in Tibet.
Facebook, Twitter Help Boost Super Bowl Ads
This year's Super Bowl commercial blitz will extend beyond television to engage viewers online and in other digital platforms. Advertisers' lead-up and follow-up to their game ads will go non-stop on Facebook, Twitter, YouTube, iPads, and other new-media venues.
WPP Chief Sorrell Calls for Content Pay Model
WPP CEO Martin Sorrell says he believes it is imperative that a pay model for content should dominate, since media companies need more than ad dollars to afford continued production of top-tier content. "Rupert Murdoch has to succeed."
Facebook Sees Ad Prospects in Music, Video
Facebook, recently valued at $50 billion, sees opportunities to extend its advertising business beyond the gaming sector, says business director Dan Rose. He cites music and video as other categories of social activities that could be next for ad opportunities.
Marketers Embrace Social Media 'Edvertorials'
Editorial-style content from brands is becoming a more integral part of marketing in the social media era. As magazines cut staff or shutter altogether, the new editorial focus of brands is providing a soft and sometimes lucrative landing spot for journalists.
Facebook Ads Get Half the Clicks of Banners
Facebook's paid promotions perform only half as well as network-driven banner ads, according to a report by Webtrends. Also, Facebook.com ads delivered a lower average click-through rate last year compared to 2009, even though prices went up.
Google AdWords Questioned by Ad Buyers
Wall Street Journal
Some advertisers on Google's search engine say a little-known feature of the company's AdWords advertising system is causing them to overpay. The advertisers claim their ads are showing up even when users of the Internet giant search for unrelated topics.
Cox Forms Digital Group to Help Advertisers
Click Z News
Cox Cross Media, the digital sales arm of Cox Reps, a television-spot sales organization, is combining with the company's Adify unit to create Cox Digital Solutions. The new division vows to offer advertisers "a single solution for buying a greater variety of media."
Facebook Books $1.86 Billion in Global Ads
As Facebook steams past 650 million users, its business is looking more like Google's in that the majority of its advertising sales now come from small- and medium-size companies that make use of its ad system, a model that turned Google into a $200 billion behemoth.
WPP to Acquire Obama's Online Campaign Firm
WPP is acquiring Blue State Digital, the advertising agency best known for working on Barack Obama's presidential campaign, for an undisclosed sum. The firm's "Obama for America" online campaign is credited with mobilizing millions of voters in 2008.
Online Ads Pull Ahead of Newspapers in 2010
Wall Street Journal
This year, for the first time, advertisers will spend more on Internet ads than on print newspaper ads, according to new estimates from eMarketer. U.S. spending on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers.
Procter & Gamble Drops Soaps for Social Media
Procter & Gamble's last produced soap opera, "As The World Turns," went off the air in September. P&G is following its customers online with a big push on YouTube, Twitter and Facebook. "Social media has become mass media." TV ads are "less effective."
Yahoo Makes Aggressive Pitch For TV Dollars
Yahoo plans to release research supporting why traditional media buyers might want to pull time on broadcast TV to allocate budgets to mobile advertising. Advertisers who remove one or two TV ads from their mix "will not notice any difference."
Google Testing Location-Based Ad Platform
Google is testing a new advertising and marketing platform for local businesses. Retailers linked to Google Places will be able to post high-tech "Recommended on Google" decals in their windows. Smartphone users will be able to receive store information via the decals.
Internet Forecast to Drive Worldwide Ad Growth
Online advertising will overtake newspapers as the world's second-largest ad medium behind television by 2013, according to researcher Magna Global. Web spending will rise to 18% of the market in 2013, fueled by video and social media, per ZenithOptimedia.
Old Media to Lose Marketing Dollars to Mobile
U.S. retailers will spend nearly $300 billion on marketing by 2015, but traditional media companies "won't be the beneficiaries," says a report from Borrell & Associates. Spending will flow to "online interaction with shoppers especially on mobile devices."
Social Media Ads 'Less Trusted' Than Media Sites
UK Media Week
Consumers are almost twice as likely to trust advertising displayed on media companies' websites than social networks, says a study by the U.K. Association of Online Publishers. Engagement is strongest on original content sites.
Mobile Ad Revenue to Grow Tenfold by 2015
Mobile advertising revenue will rise tenfold to about $24.1 billion by 2015, according to Informa Telecoms & Media. North America will account for 18% of the market. The mobile ad industry has "moved beyond the trial and experimental phase."
Traditional Media Ad Growth Driven by Digital
Traditional advertising investments in television, print, radio and out-of-home are projected to grow only 1.8% in 2010, according to a report from analyst Jack Myers. But digital advertising investments in these media will grow by an estimated 28%.
YouTube Readies Ad Units That Users Can Skip
YouTube is expected to roll out several new advertising units, called TrueView, designed to give users of the video website the choice of which ad they watch -- even if that choice is to watch none at all. And the advertiser isn't charged.
Study: Internet Ads Outpace Traditional Media
The tentative advertising recovery will be unevenly distributed, with the Internet faring dramatically better than traditional media in print and broadcast, suggests a new survey by the Interactive Advertising Bureau and PricewaterhouseCoopers.
Twitter: KFC to Offer $20,000 for Best Tweet
Tweets are becoming as good as gold for marketers looking to embellish their brands. KFC is unveiling plans to award $20,000 toward one high schooler's college tuition for the best tweet it receives. "It's how this generation communicates."
Facebook Ad Value Questioned by Marketers
Wall Street Journal
Facebook served up almost a quarter of the 1.3 trillion online display ads in the third quarter. But some marketers question whether consumers pay attention to ads on social networks, and wonder how effective they are in getting people to, say, buy cars.
Facebook Dominates In Online Display Ads
The number of online display ad impressions is up 22% in the third quarter from a year earlier, according to comScore. Facebook published 23% of such ads, up from 9.2% a year earlier and by far the largest share. Next is the Yahoo network of sites, at 11%.
Nielsen Says Its Web Traffic Data Is Flawed
Nielsen, one of the top sources of web traffic data, says a technical glitch has caused it to underestimate the amount of time people in the United States spent online. The company says that its system had problems recognizing long website addresses.
Google to Facilitate Buying Video, Mobile Ads
New York Times
Google and Publicis Groupe's VivaKi are to announce a renewal of their 2008 partnership that will incorporate a new platform for buying video and mobile display ads. The platform will allow companies to bid on ad space in real time on ad exchanges.
WPP Invests In Maker of Social Media Software
Buddy Media, which helps advertisers manage their presence on Facebook, is raising $5 million in new financing from advertising giant WPP. The investment will be tacked on to a $23 million funding round that the startup announced earlier this month.
Twitter Creator Says Ads Are Gaining Ground
Twitter chief Jack Dorsey says demand to advertise on the social-networking site is growing following experiments earlier this year with brands including Starbucks, ESPN and Coca-Cola. "It's gaining a lot of traction -- and it's actually working."
Ad Recovery to Pick Up Speed -- Except In Print
The global advertising recovery is stronger than expected, according to media buyer ZenithOptimedia, which is upgrading its forecast yet again. The Internet and television will see more growth, while newspapers and magazines continue to decelerate.
Online Video Helps Record Web Ad Spending
Advertisers spent $12.1 billion on the web during the first half of 2010, a record for a half-year period, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. Ad spending on online videos continues to grow at a blistering pace.
Madison Avenue Rebound: Ad Spending Is Up
The U.S. advertising market is showing signs of a turnaround, according to Nielsen. Advertisers spent $54 billion during the first half of the year, up nearly 4% from a year earlier. The uptick is attributed to a modest improvement in consumer confidence.
Economist: Ad Recovery Benefits TV, Internet
As the advertising market recovers, two clear winners are emerging: the Internet and television, notes The Economist. While many newspaper readers have moved online, television viewers remain glued to their TV sets. Facebook, however, could become a "danger for media firms."
Magazines: Growth In Ad Pages Is Continuing
New York Post
Consumer magazines posted ad-page gains of 3.6% in the third quarter, says the Publishers Information Bureau, marking the second consecutive quarter of growth. Hearst's Food Network magazine saw the biggest ad gain in the quarter, jumping 126%.
TiVo Helps Madison Ave Grab Fast-Forwarders
New York Post
TiVo is asking advertisers to transfer ad dollars from their worst-performing TV spots to an interactive ad buy that might, for instance, suggest a viewer order a Domino's Pizza while deciding to keep or delete the latest episode of "The Office."
TV Commercials Get Ready to Turn Down Volume
Legislation to turn down the volume on loud television commercials appears to be heading to law. The Senate is approving a bill to require TV stations and cable companies to keep commercials at the same volume as the programs they interrupt.
Twitter: Tweet Text Ads Costing Up to $100,000
When Twitter announced Promoted Tweets in April, the micro-blogging service hinted that third-party ads would soon follow. Twitter is now gearing up to roll out the service on its new design, and prices are said to be running as high as $100,000 for the text ads.
Google Seen Dominating Online Display Ad Sector
Autumn will bring an uptick of mergers in online display advertising, predicts Luma Partners founder Terence Kawaja. Adobe, Akamai, Microsoft and Yahoo are likely acquirers, while Google remains the only company with "a ubiquitous presence across this landscape."
Nielsen Testing New Service for Web-Ad Data
Wall Street Journal
Nielsen is working on a service to offer advertisers and web publishers new data to improve audience measurement for online advertising, a move that may bring more ad dollars to the sector. Nielsen is expected to unveil the new service next week at Advertising Week.
MySpace Deploys Intrusive 'Social' Ad Unit
MySpace is using "The Social Network," the new movie about its social-networking rival, to roll out a new, highly intrusive ad unit on its home page. The new unit "combines the reach of a takeover, the real estate of a home page skin and the content of a microsite."
Twitter Redesign Looks Like Upgrade for Ads
Twitter's new multimedia design, which will be rolled out in coming weeks, appears to be aimed at keeping visitors on the site for more time and attracting advertisers, observers say. The more mobile-friendly site is expected to be more appealing to digital marketers.
WPP Plans Pay Content Project for Publishers
WPP subsidiaries 24/7 RealMedia and Schematic are working on a paid content initiative called the Content Project, due to launch in early 2011. It hopes to create a publishing network offering readers an "electronic wallet" for buying content across a range of websites.
AOL Among Backers of Captchas Ad Startup
Wall Street Journal
AOL Ventures is among the backers of Solve Media, an online advertising startup that inserts ads and brand messages in captchas -- the boxes of letters you sometimes have to type to get access to websites. Consumers retype the short phrases from the ads.
Asia-Pacific to Become Biggest Ad Market in 2014
The Asia-Pacific region will overtake North America as the world's largest advertising market "soon after 2014," according to a joint report from eMarketer and Starcom MediaVest. Also: "We will see in the future, as we do already in the U.K., online encroaching upon television."
AOL to Offer Bigger, Fancier Formats for Ads
Wall Street Journal
AOL, struggling to turn around its fortunes, is preparing to introduce a larger, splashier ad format that it hopes will attract more dollars from big brands and help revitalize its business. The new ads are roughly four times as large as the ads that typically appear on AOL.
Old Media Forecast to Lose Ad Relevance
Mobile, broadcast television stations and the Internet will see the strongest advertising growth this year, predicts SNL Kagan, while business publications and newspapers will show the largest declines. "Old media, particularly print, is increasingly losing its relevance."
Advertising Week: Mad Men, and Women, Gather
New York Times
The seventh annual Advertising Week, a kind of Madison Avenue version of Fashion Week, kicks off Monday, with events at 17 locations across Manhattan. Subjects to be addressed include social media, the creative process, workforce diversity, and changes in the media world.
Glam Media to Acquire Ad-Tech AdPortal
San Francisco Business
Glam Media, the online women's media network, plans to acquire advertising-tech startup AdPortal. Robert Tas, CEO and founder of AdPortal, will join Glam as VP of a new automated publisher-side platform for packaging digital ads across varied sales channels.
NBC Universal Creates Its Own Ad Network
NBC Universal is creating its answer to an online advertising network, though one comprised solely of its own websites. Called Universal Audience Platform, the group will sell display inventory across 21 sites on an audience basis, including NBC.com and iVillage.
Hulu Serves More Video Ads Than YouTube
Hulu served 566 million video ads to 7.6% of the U.S. population in June, according to comScore. By comparison, Google's sites, including YouTube, served 200 million ads to 15.6% of the country. More of today's online video is "identical to what a viewer would find on TV."
Twitter, Facebook Embraced by Advertisers
Facebook and Twitter won high praise from top advertisers at the Cannes Lions ad festival. Coca-Cola saw "phenomenal" results from its first Twitter ads. Unilever says social networks create deep consumer relationships that can't be done with television and print.
Madison Avenue Man Rains on Media Parade
Los Angeles Times
"There is not more money coming into national advertising," declares Tim Spengler, president of the big ad buying firm Initiative, speaking at a Hollywood Radio and Television Society luncheon. "The business will have to figure out where new money is coming from."
Ad Industry Groups Will Track Web Trackers
Wall Street Journal
A new system to police privacy abuses by companies that track consumers' Web-surfing habits for ad targeting will be launched in coming months by firms including Yahoo, Microsoft and WPP. The self-regulatory push aims to ward off U.S. regulation of the online ad industry.
U.S. Media Market 'Clearly Bottomed Out'
WPP unit GroupM is forecasting a 3.5% increase in global advertising spending this year, upping its previous projection. The U.S., however, will see declines. "The U.S. media marketplace has clearly bottomed out. Television and online will outpace other media."
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