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JOBS PUBLICATIONS BOOKS ORGANIZATIONS NEWS RESOURCES INTERVIEWS PERSON OF THE YEAR SEARCH WWW SEARCH SITE		Advertising& Marketing Recent Headlines Google VP Predicts Surge in Online Display Ads Financial Times Neal Mohan, Google VP for display advertising products, has predicted that spending on online display ads, digital video, mobile and other non-search formats will increase almost tenfold in the next few years, as the Internet nabs more dollars from other media. Nielsen to Acquire Mind-Reading Research Firm MediaPost Nielsen has agreed to acquire NeuroFocus, one of the leading companies applying neuroscience to advertising research. NeuroFocus has unveiled a new technology it claims can literally read people's minds with the use of a lightweight cap that interprets brain signals. Starbucks Teams with Lady Gaga In Web Promo USA Today Starbucks will host a Lady Gaga-infused scavenger hunt across its digital properties from Facebook to Twitter to Foursquare. Gaga fans can follow her exploits and search out clues. The top winner gets special access to a Gaga concert during her 2012 world tour. Publicis to Acquire U.S. Digital Agency Rosetta MarketWatch Publicis has agreed to buy U.S. digital agency Rosetta for $575 million, in the French advertising giant's latest deal to boost its digital presence. Publicis unit ZenithOptimedia has forecast the Internet to surpass newspapers as the world's No. 1 ad medium by 2013. Burson-Marsteller PR Attack Deflected by Google USA Today Burson-Marsteller, a top-five public relations firm, last week stepped up a whisper campaign to get news outlets to run stories and editorials about how an obscure Google Gmail feature ostensibly tramples the privacy of millions of Americans and violates federal fair trade rules. Facebook Forecast to Take Lead in Display Ads Financial Times Facebook's large user base will make it the world's largest online display advertising company by revenue this year, overtaking the businesses of Google and Yahoo, according to Enders Analysis. Facebook ad revenues are forecast to hit $3.5 billion in 2011. Google Aims to Innovate, Invest in Ad Business Wired Google advertising chief Susan Wojcicki: "Even though search advertising works and we've had a lot of success, we think we can innovate a lot in that space." Google is "investing heavily" in contextual and audience targeting, as part of its display ad push. Twitter, Social Media Ads Forecast to Explode Washington Business Social media advertising revenues, which totaled $2.1 billion in 2010, will grow to $8.3 billion annually by 2015, according to BIA/Kelsey. Revenue for non-display ad formats like Twitter's "promoted products" are forecast to grow to about $600 million by 2015. Google: Mobile Ads Are Extraordinarily Effective PC World Smartphone users are unusually responsive to advertising, according to survey released by Google. And this could be because searches on smartphones are weighted toward finding local information. Some 42% of users click on mobile ads they like, the survey found. WPP 'Cautiously Optimistic' About Coming Year Telegraph WPP is "cautiously optimistic" about prospects for 2011 and 2012. The group predicted a 1% to 2% increase of worldwide advertising spending in 2012 from the Olympic Games, the Euro 2012 Football Championships and the U.S. presidential election. TV 'Upfront' Market: Demand Builds for Ads Wall Street Journal For the second consecutive year, marketers are poised to spend more money in advance on commercials for the coming TV season than they did a year earlier, driven in part by high prices for last-minute commercials, according to buyers and sellers of TV advertising. MagnaGlobal: More Ads Will Shift to Cable TV Bloomberg U.S. advertising sales will increase 1.8% in 2011, less than last year's 3.2%, reflecting a slow recovery in the economy, according to MagnaGlobal. Advertisers are expected to continue shifting spending to cable TV networks from broadcast channels. Web Advertising Eclipsed Newspapers in 2010 Dow Jones Web advertising in the U.S. resumed double-digit growth in 2010, outpacing traditional media and surpassing newspaper ad revenue for the first time, according to the Internet Advertising Bureau. The rebound will likely build confidence in the digital media business. Internet to Become Second Largest Ad Medium ClickZ Unrest in the Middle East coupled with the earthquake in Japan will cost the global advertising industry $2.5 million in revenue this year, according to ZenithOptimedia. Also, by 2013 the Internet will overtake newspapers as the world's second largest ad medium behind TV. Turner Experiments with Building Smarter Ads Advertising Age Time Warner's Turner cable unit is "tagging" specific moments in movies and series, trying to find dialogue, action or themes that echo a message an advertiser might like to promote, and then creating related ad vignettes that will appear when a commercial break begins. P&G Launches Free Digital Beauty Magazine Media Week Procter & Gamble, the maker of Pampers and Pantene, has launched its first digital magazine. The monthly e-zine, called Beauty Recommended, will be sent to 1 million consumers who are registered on the P&G website, and includes "click-to-buy" capabilities. Apple Courts Ad Agencies with iAd Information New York Post Apple CEO Steve Jobs is drawing on a treasure trove of data about consumers' media habits to court Madison Avenue and build up his own mobile-ad business. Through its iAd platform, Apple can insert ads into apps for iPhones, iPads and other devices. Twitter May Offer Brands Facebook-Style Pages Marketing Twitter is considering creating Facebook-style branded pages, through which advertisers could deliver tailored messages, as part of its drive to increase its revenue from ads. CEO Dick Costolo and revenue head Adam Bain are said to be leading the push. Facebook: Ad Giant Reveals Substantial Stake Financial Times Interpublic Group owns a stake in Facebook that is said to be valued at between $200 million and $300 million. The owner of McCann Erickson and other advertising agencies paid less than $5 million for a stake of less than a half percent in Facebook in 2006. EMarketer: Internet Bests Newspapers for Ads BtoB The Internet surpassed newspapers last year to become the second-largest medium in ad spending, according to eMarketer. TV is still the largest ad category. EMarketer projects that by 2015, Internet ad spending will account for one-quarter of all advertising. Nielsen Sues ComScore Over Web Measurement Hollywood Reporter The battle between firms keeping score of Internet traffic is heating up. Nielsen has filed a lawsuit against ComScore, charging the company with violating five patents relating to the collection, analysis and reporting of information concerning computer activity. BIA/Kelsey: Web Ads to Lure Local Business ClickZ News Online advertising by local businesses will account for almost a quarter of all local ad spending by 2015, according to BIA/Kelsey. The company's new forecast describes daily deals offers as increasingly popular with consumers, and thus a market ripe for local ad dollars. U.S. Ad Recovery Boosts TV, Not Newspapers New York Times U.S. advertising spending in the fourth quarter increased 7% from the same period of 2009, according to WPP unit Kantar Media. While television media enjoyed the biggest increases in 2010, newspaper media was the sole category to suffer a decline. Apple Unveils Video iAd for iPad with Unilever CNET News The first iAd — an ad created on Apple's mobile-advertising platform — has showed up on the iPad. The first company to put out an iAd is Unilever. The company is working with the National Collegiate Athletic Association to give users an up-close view of its stars. Google to Test Online Video Ad Marketplace Wall Street Journal Google, trying to become a middleman for selling video ads on the Internet, will soon test a service that matches advertisers with website publishers, including its own YouTube. Google will create the video marketplace within its DoubleClick Ad Exchange. Omnicom in Deals with AOL, Yahoo, Microsoft Financial Times Omnicom, one of the world's largest marketing services groups, has struck what it claims are industry-first partnerships with AOL, Yahoo and Microsoft, to gain direct access to the companies' consumer data. Omnicom aims to build greater expertise in digital ads. Unilever: Brands Must Become 'Media Properties' Brandweek Unilever aims to transform its consumer products into "media properties in their own right," said marketing head Keith Weed. "We have to make our brands more relevant." Unilever is meeting with content creators like Disney to create entertainment opportunities. CBS, Fox Execs Predict Blockbuster Ad Sales Reuters TV execs are banking on a white-hot season for advertising sales, saying strong demand from automakers and telecommunications companies could drive prices up at least 10%. "We will see double-digit price growth," said Viacom CEO Philippe Dauman. New York Subway Tunnels to Get 'Flip Book' Ads NBC New York New York's Metropolitan Transportation Authority has proposed to raise cash by plastering ads in the tunnels between subway stations. Passengers would look out the windows and see a series of images, seemingly static until the train motion springs them to life. Electus Launches New Celebrity Web Series World Screen Will Arnett and Jason Bateman's DumbDumb and Ben Silverman's Electus have teamed up for a new web series, "Always Open," a celebrity chat show set in the family restaurant Denny's. The show is an extension of Denny's latest campaign. WPP Profit Advances on U.S.-Led Ad Recovery Bloomberg Global advertising giant WPP said profit last year increased as ad markets rebounded, led by a recovery in the United States. The U.S. "behaved more like a fast-growing" market. Advertising should get a boost in 2012 with the U.S. presidential election. IAC Electus: Is Anyone Buying Advertainment? BusinessWeek Ben Silverman's first big deal for his Internet-and-TV studio Electus, backed by Barry Diller's IAC, was a Procter & Gamble-driven MTV series called "Pedro & Maria," announced a year ago. The proposed series is now in limbo. P&G declines to discuss it. Facebook, Twitter Eyed by UK Ad Watchdog Telegraph The U.K.'s Advertising Standards Authority will start vetting Twitter and Facebook for the first time after receiving thousands of complaints about misleading online ads. The watchdog will be able to demand the removal of paid-for links to pages hosting a banned ad. WPP Chief: Apple May Join Google as 'Frenemy' Financial Times Newspaper and magazine owners' initial hopes that the iPad would transform the economics of digital content is waning, according to WWP chief Martin Sorrell. Apple risks following Google in becoming a "frenemy" to content companies, he said. Nielsen Online TV Reporting Experiences Static New York Post Nielsen is due to begin its "extended screen" reporting in late April to help television networks count viewers watching video online. So far, however, its trial report hasn't picked up any viewers. Agency researchers are said to be surprised. "It's not working." Twitter Ads to Become More Visible, Intrusive AllThingsD Twitter plans to start running its "promoted tweet" advertisements in users' regular Twitter streams by the end of March, in an effort to make them more visible. "Negative user feedback" is expected from a "marginal percentage" of Twitter users. Google CEO Sees Payments as a Big Business New York Times Google CEO Eric Schmidt said he thinks wireless transactions, enabled by the coming wave of Android smartphones outfitted with near-field communication technology, could turn into a serious business. Google could work with advertisers to "extend offers to phones." Yellow Pages Battling Google in Local Search USA Today In trying to take on Google, which controls some 75% of the search market, AT&T is using the muscle of its longtime sales network for the Yellow Pages, coupled with its dominance in mobile, to get YP.com known as another choice for local-online advertising. WPP to Unveil 'Possible' Interactive Ad Network Wall Street Journal Advertising giant WPP is preparing to unveil a new interactive ad agency network called Possible Worldwide, part of a broader push to reposition its business to tap global growth in digital ad dollars. The network will stitch together four digital WPP ad agencies. Google Exec to Step Up Efforts in Mobile Ads Reuters Google will hold an event with advertising clients in New York this week to showcase ways in which they can extend their campaigns with mobile-specific features. The effort will be overseen by Karim Temsamani, Google's first-ever head of mobile ads. Groupon to Rework TV Spots After Backlash Chicago Tribune Groupon plans to rework its television commercials in response to the negative reception they received when they aired during Sunday's Super Bowl. Viewers were "stunned" by the irreverent ads that appeared to make light of human rights abuses in Tibet. Facebook, Twitter Help Boost Super Bowl Ads USA Today This year's Super Bowl commercial blitz will extend beyond television to engage viewers online and in other digital platforms. Advertisers' lead-up and follow-up to their game ads will go non-stop on Facebook, Twitter, YouTube, iPads, and other new-media venues. WPP Chief Sorrell Calls for Content Pay Model MediaPost WPP CEO Martin Sorrell says he believes it is imperative that a pay model for content should dominate, since media companies need more than ad dollars to afford continued production of top-tier content. "Rupert Murdoch has to succeed." Facebook Sees Ad Prospects in Music, Video Reuters Facebook, recently valued at $50 billion, sees opportunities to extend its advertising business beyond the gaming sector, says business director Dan Rose. He cites music and video as other categories of social activities that could be next for ad opportunities. Marketers Embrace Social Media 'Edvertorials' WWD Editorial-style content from brands is becoming a more integral part of marketing in the social media era. As magazines cut staff or shutter altogether, the new editorial focus of brands is providing a soft — and sometimes lucrative — landing spot for journalists. Facebook Ads Get Half the Clicks of Banners ClickZ Facebook's paid promotions perform only half as well as network-driven banner ads, according to a report by Webtrends. Also, Facebook.com ads delivered a lower average click-through rate last year compared to 2009, even though prices went up. Google AdWords Questioned by Ad Buyers Wall Street Journal Some advertisers on Google's search engine say a little-known feature of the company's AdWords advertising system is causing them to overpay. The advertisers claim their ads are showing up even when users of the Internet giant search for unrelated topics. Cox Forms Digital Group to Help Advertisers Click Z News Cox Cross Media, the digital sales arm of Cox Reps, a television-spot sales organization, is combining with the company's Adify unit to create Cox Digital Solutions. The new division vows to offer advertisers "a single solution for buying a greater variety of media." Facebook Books $1.86 Billion in Global Ads Advertising Age As Facebook steams past 650 million users, its business is looking more like Google's in that the majority of its advertising sales now come from small- and medium-size companies that make use of its ad system, a model that turned Google into a $200 billion behemoth. WPP to Acquire Obama's Online Campaign Firm Telegraph WPP is acquiring Blue State Digital, the advertising agency best known for working on Barack Obama's presidential campaign, for an undisclosed sum. The firm's "Obama for America" online campaign is credited with mobilizing millions of voters in 2008. Online Ads Pull Ahead of Newspapers in 2010 Wall Street Journal This year, for the first time, advertisers will spend more on Internet ads than on print newspaper ads, according to new estimates from eMarketer. U.S. spending on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers. Procter & Gamble Drops Soaps for Social Media Associated Press Procter & Gamble's last produced soap opera, "As The World Turns," went off the air in September. P&G is following its customers online with a big push on YouTube, Twitter and Facebook. "Social media has become mass media." TV ads are "less effective." Yahoo Makes Aggressive Pitch For TV Dollars MediaPost Yahoo plans to release research supporting why traditional media buyers might want to pull time on broadcast TV to allocate budgets to mobile advertising. Advertisers who remove one or two TV ads from their mix "will not notice any difference." Google Testing Location-Based Ad Platform Mashable Google is testing a new advertising and marketing platform for local businesses. Retailers linked to Google Places will be able to post high-tech "Recommended on Google" decals in their windows. Smartphone users will be able to receive store information via the decals. Internet Forecast to Drive Worldwide Ad Growth Bloomberg Online advertising will overtake newspapers as the world's second-largest ad medium behind television by 2013, according to researcher Magna Global. Web spending will rise to 18% of the market in 2013, fueled by video and social media, per ZenithOptimedia. Old Media to Lose Marketing Dollars to Mobile Radio Ink U.S. retailers will spend nearly $300 billion on marketing by 2015, but traditional media companies "won't be the beneficiaries," says a report from Borrell & Associates. Spending will flow to "online interaction with shoppers — especially on mobile devices." Social Media Ads 'Less Trusted' Than Media Sites UK Media Week Consumers are almost twice as likely to trust advertising displayed on media companies' websites than social networks, says a study by the U.K. Association of Online Publishers. Engagement is strongest on original content sites. Mobile Ad Revenue to Grow Tenfold by 2015 Bloomberg Mobile advertising revenue will rise tenfold to about $24.1 billion by 2015, according to Informa Telecoms & Media. North America will account for 18% of the market. The mobile ad industry has "moved beyond the trial and experimental phase." Traditional Media Ad Growth Driven by Digital Jack Myers Traditional advertising investments in television, print, radio and out-of-home are projected to grow only 1.8% in 2010, according to a report from analyst Jack Myers. But digital advertising investments in these media will grow by an estimated 28%. YouTube Readies Ad Units That Users Can Skip Advertising Age YouTube is expected to roll out several new advertising units, called TrueView, designed to give users of the video website the choice of which ad they watch -- even if that choice is to watch none at all. And the advertiser isn't charged. Study: Internet Ads Outpace Traditional Media MediaPost The tentative advertising recovery will be unevenly distributed, with the Internet faring dramatically better than traditional media in print and broadcast, suggests a new survey by the Interactive Advertising Bureau and PricewaterhouseCoopers. Twitter: KFC to Offer $20,000 for Best Tweet USA Today Tweets are becoming as good as gold for marketers looking to embellish their brands. KFC is unveiling plans to award $20,000 toward one high schooler's college tuition for the best tweet it receives. "It's how this generation communicates." Facebook Ad Value Questioned by Marketers Wall Street Journal Facebook served up almost a quarter of the 1.3 trillion online display ads in the third quarter. But some marketers question whether consumers pay attention to ads on social networks, and wonder how effective they are in getting people to, say, buy cars. Facebook Dominates In Online Display Ads Dow Jones The number of online display ad impressions is up 22% in the third quarter from a year earlier, according to comScore. Facebook published 23% of such ads, up from 9.2% a year earlier and by far the largest share. Next is the Yahoo network of sites, at 11%. Nielsen Says Its Web Traffic Data Is Flawed Associated Press Nielsen, one of the top sources of web traffic data, says a technical glitch has caused it to underestimate the amount of time people in the United States spent online. The company says that its system had problems recognizing long website addresses. Google to Facilitate Buying Video, Mobile Ads New York Times Google and Publicis Groupe's VivaKi are to announce a renewal of their 2008 partnership that will incorporate a new platform for buying video and mobile display ads. The platform will allow companies to bid on ad space in real time on ad exchanges. WPP Invests In Maker of Social Media Software AllThingsD Buddy Media, which helps advertisers manage their presence on Facebook, is raising $5 million in new financing from advertising giant WPP. The investment will be tacked on to a $23 million funding round that the startup announced earlier this month. Twitter Creator Says Ads Are Gaining Ground Bloomberg Twitter chief Jack Dorsey says demand to advertise on the social-networking site is growing following experiments earlier this year with brands including Starbucks, ESPN and Coca-Cola. "It's gaining a lot of traction -- and it's actually working." Ad Recovery to Pick Up Speed -- Except In Print Adweek The global advertising recovery is stronger than expected, according to media buyer ZenithOptimedia, which is upgrading its forecast yet again. The Internet and television will see more growth, while newspapers and magazines continue to decelerate. Online Video Helps Record Web Ad Spending Mediaweek Advertisers spent $12.1 billion on the web during the first half of 2010, a record for a half-year period, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. Ad spending on online videos continues to grow at a blistering pace. Madison Avenue Rebound: Ad Spending Is Up Forbes The U.S. advertising market is showing signs of a turnaround, according to Nielsen. Advertisers spent $54 billion during the first half of the year, up nearly 4% from a year earlier. The uptick is attributed to a modest improvement in consumer confidence. Economist: Ad Recovery Benefits TV, Internet Economist As the advertising market recovers, two clear winners are emerging: the Internet and television, notes The Economist. While many newspaper readers have moved online, television viewers remain glued to their TV sets. Facebook, however, could become a "danger for media firms." Magazines: Growth In Ad Pages Is Continuing New York Post Consumer magazines posted ad-page gains of 3.6% in the third quarter, says the Publishers Information Bureau, marking the second consecutive quarter of growth. Hearst's Food Network magazine saw the biggest ad gain in the quarter, jumping 126%. TiVo Helps Madison Ave Grab Fast-Forwarders New York Post TiVo is asking advertisers to transfer ad dollars from their worst-performing TV spots to an interactive ad buy that might, for instance, suggest a viewer order a Domino's Pizza while deciding to keep or delete the latest episode of "The Office." TV Commercials Get Ready to Turn Down Volume Associated Press Legislation to turn down the volume on loud television commercials appears to be heading to law. The Senate is approving a bill to require TV stations and cable companies to keep commercials at the same volume as the programs they interrupt. Twitter: Tweet Text Ads Costing Up to $100,000 NewsFactor When Twitter announced Promoted Tweets in April, the micro-blogging service hinted that third-party ads would soon follow. Twitter is now gearing up to roll out the service on its new design, and prices are said to be running as high as $100,000 for the text ads. Google Seen Dominating Online Display Ad Sector ClickZ Autumn will bring an uptick of mergers in online display advertising, predicts Luma Partners founder Terence Kawaja. Adobe, Akamai, Microsoft and Yahoo are likely acquirers, while Google remains the only company with "a ubiquitous presence across this landscape." Nielsen Testing New Service for Web-Ad Data Wall Street Journal Nielsen is working on a service to offer advertisers and web publishers new data to improve audience measurement for online advertising, a move that may bring more ad dollars to the sector. Nielsen is expected to unveil the new service next week at Advertising Week. MySpace Deploys Intrusive 'Social' Ad Unit Mediaweek MySpace is using "The Social Network," the new movie about its social-networking rival, to roll out a new, highly intrusive ad unit on its home page. The new unit "combines the reach of a takeover, the real estate of a home page skin and the content of a microsite." Twitter Redesign Looks Like Upgrade for Ads ClickZ Twitter's new multimedia design, which will be rolled out in coming weeks, appears to be aimed at keeping visitors on the site for more time and attracting advertisers, observers say. The more mobile-friendly site is expected to be more appealing to digital marketers. WPP Plans Pay Content Project for Publishers The Wall WPP subsidiaries 24/7 RealMedia and Schematic are working on a paid content initiative called the Content Project, due to launch in early 2011. It hopes to create a publishing network offering readers an "electronic wallet" for buying content across a range of websites. AOL Among Backers of Captchas Ad Startup Wall Street Journal AOL Ventures is among the backers of Solve Media, an online advertising startup that inserts ads and brand messages in captchas -- the boxes of letters you sometimes have to type to get access to websites. Consumers retype the short phrases from the ads. Asia-Pacific to Become Biggest Ad Market in 2014 Bloomberg The Asia-Pacific region will overtake North America as the world's largest advertising market "soon after 2014," according to a joint report from eMarketer and Starcom MediaVest. Also: "We will see in the future, as we do already in the U.K., online encroaching upon television." AOL to Offer Bigger, Fancier Formats for Ads Wall Street Journal AOL, struggling to turn around its fortunes, is preparing to introduce a larger, splashier ad format that it hopes will attract more dollars from big brands and help revitalize its business. The new ads are roughly four times as large as the ads that typically appear on AOL. Old Media Forecast to Lose Ad Relevance Adweek Mobile, broadcast television stations and the Internet will see the strongest advertising growth this year, predicts SNL Kagan, while business publications and newspapers will show the largest declines. "Old media, particularly print, is increasingly losing its relevance." Advertising Week: Mad Men, and Women, Gather New York Times The seventh annual Advertising Week, a kind of Madison Avenue version of Fashion Week, kicks off Monday, with events at 17 locations across Manhattan. Subjects to be addressed include social media, the creative process, workforce diversity, and changes in the media world. Glam Media to Acquire Ad-Tech AdPortal San Francisco Business Glam Media, the online women's media network, plans to acquire advertising-tech startup AdPortal. Robert Tas, CEO and founder of AdPortal, will join Glam as VP of a new automated publisher-side platform for packaging digital ads across varied sales channels. NBC Universal Creates Its Own Ad Network Mediaweek NBC Universal is creating its answer to an online advertising network, though one comprised solely of its own websites. Called Universal Audience Platform, the group will sell display inventory across 21 sites on an audience basis, including NBC.com and iVillage. Hulu Serves More Video Ads Than YouTube Advertising Age Hulu served 566 million video ads to 7.6% of the U.S. population in June, according to comScore. By comparison, Google's sites, including YouTube, served 200 million ads to 15.6% of the country. More of today's online video is "identical to what a viewer would find on TV." Twitter, Facebook Embraced by Advertisers Financial Times Facebook and Twitter won high praise from top advertisers at the Cannes Lions ad festival. Coca-Cola saw "phenomenal" results from its first Twitter ads. Unilever says social networks create deep consumer relationships that can't be done with television and print. Madison Avenue Man Rains on Media Parade Los Angeles Times "There is not more money coming into national advertising," declares Tim Spengler, president of the big ad buying firm Initiative, speaking at a Hollywood Radio and Television Society luncheon. "The business will have to figure out where new money is coming from." Ad Industry Groups Will Track Web Trackers Wall Street Journal A new system to police privacy abuses by companies that track consumers' Web-surfing habits for ad targeting will be launched in coming months by firms including Yahoo, Microsoft and WPP. The self-regulatory push aims to ward off U.S. regulation of the online ad industry. U.S. Media Market 'Clearly Bottomed Out' WorldScreen WPP unit GroupM is forecasting a 3.5% increase in global advertising spending this year, upping its previous projection. The U.S., however, will see declines. "The U.S. media marketplace has clearly bottomed out. Television and online will outpace other media." Web Ad Spend Forecast to Surge This Year Mediaweek Online advertising spending will surge by 10.8% in 2010 to $25.1 billion, according to a new report by eMarketer. Portals and search engines will still dominate. eMarketer predicts that Google, Yahoo, Microsoft and AOL will garner 58.5% of U.S. Online ad spending in 2010. WPP Digital Invests in Ad Measuring Firm Dow Jones Global ad giant WPP's digital arm is investing in Ace Metrix, a provider of real-time television advertising headquartered in Los Angeles. WPP and Ace Metrix plan to form a partnership to provide marketers with fast access to in-market TV ad performance metrics. Internet to Top Newspapers in Ad Revenue WSJ / USA Today The Internet is poised to overtake newspapers as the second-largest U.S. advertising medium behind television, says PricewaterhouseCoopers' new report on global media. Also: Television will continue to be "driven by traditional TV companies and traditional content." Google Poised to Siphon TV's Ad Dollars Barron's Google TV could change the way people watch television, says Forrester analyst James McQuivey. Google TV will provide access to "linear programming, web video and even the general web." Then, "once it has your attention, it can begin siphoning away ad dollars." ESPN Gets Advertisers to Test 3-D Spots Wall Street Journal ESPN has convinced Gillette, Sony and Pixar to produce 3-D commercials for its new cable sports channel that debuts Friday with the World Cup. Ad execs say 3-D ads are costly and represent a time-consuming effort since few production firms are skilled to create such spots. Disney Buys First Twitter Trending Topic Ad TechCrunch Since April, Twitter users have grown accustomed to the microblogging service's first advertising play: Promoted Tweets. The second phase of that strategy is starting to be tested: Promoted Trending Topics. The first such topic? "Toy Story 3," promoted by Disney/Pixar. Google Poised to Profit in Search Ads MediaPost Worldwide online advertising spending will rise 12.4% to $61 billion in 2010, according to a revised forecast by Interpublic's Magna Global. Paid search will expand at an even faster rate, rising 16.5% to $29.8 billion. "Google remains by far the global leader in search." Twitter Feeds Added to Google Ads in Test ClickZ Google is quietly inviting a handful of advertisers to test a new display-ad integration with Twitter. The ads allow users to become a follower of the advertiser. The ads are linked to the client's Twitter account, allowing it to always dynamically insert every tweet. CBS, Fox Big Winners in Upfront Ad Buys MarketWatch CBS and Fox are the big winners in the 2010 "upfront" advertising buying period, ad buyers say. CBS is a perennial leader among most household viewers, while Fox offers younger audiences. Still, broadcasters "must adapt to business models that may not be as lucrative." Cannes Ad Fest Lures Celebrities to Riviera USA Today The 57th Cannes Lions International Advertising Festival -- the ad world's biggest awards competition and trade show -- kicks off this week on the French Riviera. Former "American Idol" judge Paula Abdul will appear on a panel about the integration of ads into programming. World Cup to Boost Ad Biz, Online Video Bloomberg The World Cup, which kicks off today in South Africa, is forecast to add as much as $1.5 billion to advertising spending this year as Coca-Cola and Nike pay top prices for air time. The event also is expected to break records for Internet traffic due to rising demand for online video. ABC Latest to Finish Ad Sales in TV Upfront Reuters ABC says it has joined Fox and CBS in wrapping up sales of its advertising for the upcoming TV season, in what is becoming one of the swiftest upfront selling periods in recent memory. ABC is said to have secured price increases of up to 9% from advertisers. Advertisers Like New Fall TV Schedule Los Angeles Times Broadcast network sales execs are touting their new comedies and dramas as they begin selling commercial time for the fall TV season. Only three of the 38 new programs introduced by ABC, CBS, Fox, NBC and the CW network are unscripted -- a retrenchment from last year. Fox, CW Complete Upfront Ad Sale Deals Wall Street Journal Fox and CW say they have completed their advance advertising sales for the coming television season, with the rebounding economy boosting prices. However, it may be "too early to uncork the champagne," as much of the increase is from marketers who are simply buying early. Disney: Early Upfront Sales Meet Targets MarketWatch Early advance advertising sales for the fall television season at ABC have met early projections, says Bob Iger, CEO of network parent Disney. "We thought it would be a good upfront based on an improvement in the economy. The business so far has met our expectations." Viacom: TV Ad Sales Are 'Starting to Break' Bloomberg Viacom CEO Philippe Dauman says the market is "starting to break" for television commercials sold in advance of next season, an improvement from last year. "The price talks seem pretty good. It's all about, 'How much of a price increase will it be over last year?'" Time Warner Seeks Top Ad Rates for Conan New York Post TBS, which landed Conan O'Brien after his falling-out with NBC, is asking advertisers to pay top-shelf broadcast TV-level rates for the comedian's one-hour show. It would mark the first time that a cable channel has reached parity with a broadcast network. Publicis Heir Apparent Kenny to Resign Financial Times David Kenny, the expected successor to Maurice Levy as CEO of Publicis, is resigning, delaying Levy's retirement and throwing doubt over the future leadership of the global advertising giant. Kenny is said to have resisted relocating to Publicis' French headquarters. Publicis CEO Targets Digital Ad Growth Wall Street Journal French advertising giant Publicis is targeting digital advertising growth to make a series of acquisitions in that field pay, according to CEO Maurice Levy. "There is nothing big left to buy. However, digital advertising still heralds many unknown opportunities." Google Ranks Top 1,000 Websites for Ads Search Engine Land Google is releasing a list of the top 1,000 websites by unique users as measured by its Ad Planner service. Facebook comes in at No. 1; CNN.com is ranked No. 64. The search giant will let advertisers specify if they only want their content ads to show on these top sites. U.S. Newspaper Online-Ad Sales See Increase Bloomberg U.S. newspaper publishers in the first quarter reported their first gain in online advertising sales since the same period in 2008, helping offset a continued decline in more lucrative print ads. The Newspaper Association of America says it is "encouraged" by the improvement. TV Powers 5% Rise in U.S. Media Spending Mediaweek U.S. media outlets in the first quarter of 2010 notched their first quarterly gain in two years, as advertising expenditures rose 5.1% to $31.3 billion, according to an assessment from Kantar Media. TV remained the most robust medium; magazines continued to struggle. TV Upfront May Be Sold Out Within Weeks Wall St Journal The upfront broadcast network advertising market is heating up, and could be sold out in a matter of weeks, according to ad buyers and marketers. The pace of deal making is being buoyed by increased ad spending by the telecommunications and auto industries, ad buyers say. Study: TV Still Dominates U.S. Media Use RBR Television continues to dominate the media usage habits of Americans, topping the Internet, magazines, newspapers, and radio in a number of important measures, according to a Knowledge Networks survey commissioned by the Television Bureau of Advertising. Clio Awards Return to NYC After 13 Years NY Post The Clio Awards, for outstanding advertising and design, are returning to New York this week. New York is "the heart of the ad industry," says Richard Beckman, who inherited the show when his e5 Global Media took over Adweek, the Hollywood Reporter and Billboard. Google Wins FTC OK to Acquire AdMob NY Times Google's planned purchase of mobile advertising firm AdMob is getting an OK from the Federal Trade Commission. Apple's move to launch its own mobile ad network contributed to the decision. Also: U.S. regulators are said to be increasing their scrutiny of Google. Macy's Ad Gets Tablet-fied for Digital Mags Mediaweek In an early example of how a major fashion retailer is working with the iPad, Macy's is using the Apple tablet to turn its summer catalogue into a shoppable slideshow. The ad, handled by Zinio, is running across the digital editions of 20 titles including Marie Claire. Procter & Gamble Opens Web-Based Store Dow Jones Procter & Gamble is publicly launching an online store it has been testing, as it makes a bigger push to sell its brands through the Internet. Almost all P&G brands, such as Pampers and Tide, will be made available. The new eStore even will allow shoppers to redeem coupons. Online Ad Sales Reach $5.9B in First Quarter AP Internet ad sales are on the mend as first-quarter revenue rose 7%, marking the second straight quarter of increase, according to the Interactive Advertising Bureau. The revenue of $5.9 billion marks the highest for a first quarter -- "a sign of the vitality of online media." Optimedia's New Ratings Include Facebook Crain's NY Media buying firm Optimedia's measurements include Web searches, blog posts and, for the first time, a television show's number of Facebook friends. NBC's "The Office" may rank 60th place in Nielsen ratings. But in terms of impact and buzz, the show comes in seventh. WPP Wants Scrutiny of Google AdMob Buy Reuters Regulators should look closely into Google's planned $750 million acquisition of mobile advertising firm AdMob, says Martin Sorrell, head of ad giant WPP. Sources familiar with the U.S. antitrust inquiry say they are concerned about the deal's impact on app developers. DoubleClick Former CEO Doubts Mobile Ads Wall St Journal Kevin Ryan, the former CEO of online-ad firm DoubleClick, says he doesn't think mobile advertising is going to be as big as people think. "Even today ... there is almost no mobile advertising. The screen is just too small" even on many of the latest smart phones. TiVo Doesn't Hurt TV Advertising, Study Says Triangle Business TiVo hasn't hurt television advertising or changed consumers' buying behavior, reports Duke University researcher Carl Mela. Not as many people fast-forward through commercials as originally feared, he says. Also: "We find no change in people's shopping patterns." CBS Super Bowl Ad Spot Rejected by Conan EW CBS "Late Night" host David Letterman has revealed that the Super Bowl commercial in which he, Jay Leno and Oprah Winfrey squabbled on a sofa was originally conceived to include Conan O'Brien. However, O'Brien declined, Letterman says, so Winfrey took his place. Google Ends Search Fees For Ad Partners InfoWeek Google's AdWords API will soon be available for free to its advertising agency partners. Previously, Google charged for API access. The AdWords API allows developers to create apps that allow for the automatic generation of keywords, ad text and URLs. Broadcast TV Upfront Ad Sales to Hike 20% H'wood Reporter Broadcast TV upfront advertising sales will rise 20% over last year to $8.26 billion and outperform the cable TV upfront market's gain of 15% to 20%, estimates Barclays Capital analyst Anthony DiClemente. CBS and Fox are likely to see the biggest upfront dollar gains. Big Media May Benefit From Ad Recovery DJ / WSJ News Corp., Time Warner, Viacom and other major media conglomerates are expected to post better quarterly results in the coming weeks as the advertising market improves. Also: Advertisers are poised to boost spending on commercials for the coming television season. Google Still Ranked World's Leading Brand Guardian Google's tribulations in China have failed to knock the Internet giant from its perch as the world's most powerful brand, according to a report by WPP-owned research firm Millward Brown. Despite the incessant hype, Facebook failed to make even the top 100 on the list. Publicis Chief Levy to Retire Next Year Financial Times The board of Publicis, the Paris-based advertising giant, is "not happy" with the idea of Maurice Levy retiring as chairman and CEO next year, he says. Speculation about possible successors has been swirling since it became known that Levy's contract expires in 2011. Disney Hires Digital Pro as Marketing Chief TheWrap Disney is naming MT Carney as the new head of marketing for its film studio. Carney co-founded Naked Communications, a New York City-based media planning firm. Its clients have included Coca-Cola, Kraft, Johnson & Johnson, Google, Microsoft and Nokia. Oprah Network to Integrate P&G Products Wall St Journal Procter & Gamble is said to be entering an advertising pact valued at $100 million with the Oprah Winfrey Network. The deal will span three years, following the network's planned debut next January, and includes integrating P&G's products into some programming. Fox, ABC 'Censored' Plus-Sized Model Ad Adweek Lane Bryant is up in arms that Fox and ABC have resisted airing a "sexy" lingerie commercial from the company in time periods where the networks have broadcast other racy fare. Lane Bryant suggests that the networks were put off by the ad's plus-sized models. Nielsen, Facebook Release Study on Ads BtoB Advertising in a social media context increases campaign effectiveness, according to a study by Nielsen and Facebook. Ad messages in social media, defined as "lightweight endorsements from friends displayed within the ad units," increased ad recall by 1.6 times. Google Unveils Ads for Local Businesses Reuters Google is rolling out a new type of ad, dubbed Tags, allowing a local business to pay a flat, $25 a month fee to append additional information, such as photos of a business's interior, alongside the standard listing that appears on the Internet giant's local search results. Online Ad Market Perks Up After Dismal Year Wall St Journal U.S. online ad spending reached $6.3 billion during the fourth quarter of 2009 -- the largest quarter on record for Internet advertising, says PricewaterhouseCoopers and the Interactive Advertising Bureau. "The worst of the economic impact on Internet advertising is over." Nike Airs New Tiger Woods TV Commercial Reuters Nike is airing a TV commercial featuring disgraced golf superstar Tiger Woods, his first new TV spot since a scandal prompted some sponsors to distance themselves from the tour legend. The ad shows Woods while the voice of his late father speaks in a voiceover. Media Ad Shift to Web Sped Up by Downturn Reuters ZenithOptimedia has raised its 2010 global advertising forecast, saying it now expected 2.2% growth, its second upgrade in recent months. Internet ad spending should increase, the agency says, adding that the downturn likely sped up a shift from traditional media. Online Ads Beat Media's Weak Trend FT Online advertising spending grew by 4.2% last year, buoyed by search ads, bucking the media sector's downward trend, according to research by PricewaterhouseCoopers for the Internet Advertising Bureau. Online video and social media provided an extra boost. Advertisers Show Early Interest in iPad NY Times Marketers are eager to find a way to ride the crest of publicity for the Apple iPad. FedEx has already bought ad space on the iPad apps from Reuters, the Wall Street Journal and Newsweek. But after the initial buzz around the iPad fades, so, too, might advertisers' enthusiasm. Huffington Post Seeks Ads from Automakers ClickZ The Huffington Post has entered a partnership with Detroit-based ad rep firm Focus Media and Marketing, which could help automakers gain more social media traction. For HuffPost, the goal is to lure advertising dollars from top automakers Ford, Chrysler and GM. Google Wins European Ruling on AdWords Reuters The European Union's highest court has ruled that Google did not infringe trademark law by selling keywords to trigger ads after Louis Vuitton and others said the practice undermined their brands. Google can continue selling ads linked to searches for brand names. Advertising Emerges From a 'Year of Pain' Crain's NY The numbers are finally in for last year's advertising spending, and they show that newspapers, magazines, radio and local television took the biggest hits, the Internet continued to grow and cable television held its own, says Kantar Media. But 1010 is "looking up." Google's YouTube Seeks Small Advertisers Vator Google, aiming to transform YouTube into a profit powerhouse, is introducing a new way for small advertisers to take advantage of in-video overlay ads. Google's display ad builder service now offers tools to build overlay ads, which are seen as ideal for small businesses. Google Gains Traction in Display-Ad Push Wall St Journal Google is signing up marketers to use its latest display-advertising technology, pressuring rival Yahoo and advancing the search giant's effort to change the way ads are sold on the Internet. Google's recently launched stock market-like ad system "has more firepower." Lohan Sues Over E*Trade Super Bowl Ad Reuters Actress Lindsay Lohan has filed a lawsuit against online brokerage E*Trade for $100 million, claiming a "milkaholic" baby girl who appeared in a Super Bowl commercial was modeled after her. The ad "improperly invoked Lohan's likeness, name and personality." Facebook CEO Named Media Person of Year Adweek Facebook CEO Mark Zuckerberg will be honored as 2010 Media Person of the Year at the 57th annual Cannes Lions Advertising Festival in June. The award honors an influential figure in media. (I Want Media's Media Person of the Year honored the Twitter Guys for 2009.) Study: Digital Ads to Surpass Print Media Forbes U.S. advertisers will spend more on digital media than on print this year, according to a new study by Outsell. "It's a watershed moment," says Outsell VP Chuck Richard. Digital ads will see a 9.6% boom in 2010. Still, ad spending for magazines will manage to rise by 1.9%. WPP's Sorrell Questions Ads in Social Media Financial Times Martin Sorrell, CEO of WPP, the global advertising giant, is questioning major advertisers' moves into social media. Sites like Facebook are more similar to "writing letters to our mothers" than watching television. Ad messages in social media "might not be the right thing." Twitter Ads to Be in 140 or Fewer Characters AllThingsD Twitter's long-awaited advertising platform is expected to be tied to searches in a manner resembling Google's ad format. Ads on the microblogging service, which may be unveiled in the first half of this year, reportedly will be in text of 140 or fewer characters. Nielsen: U.S. Ad Spending Fell 9% in 2009 Nielsen Wire U.S. advertising spending was down for the sixth straight quarter, despite signs that the decline is slowing, according to preliminary figures released by Nielsen. All told, advertisers spent an estimated $117 billion on U.S. media in 2009, down 9% from 2008. MySpace Tests New 'In-Stream' Ad Unit Mediaweek MySpace is testing a new "In-Stream" advertising unit -- an ad that appears directly within a user's personal "stream" of friend activities and status updates. The new ad tactic is designed to harness the share-with-your-friends, viral nature of the online social network. Twitter Planning Launch of Ad Platform MediaPost Twitter plans to launch an advertising platform "within the next month or so." So says Anamitra Banerji, head of product management and monetization at the microblogging service. Twitter will make its ads "relevant and useful, so the user doesn't think of it as an ad." Mobile to Become Powerful New Medium Reuters Advertising on mobile phones is still a nascent industry and will need phones to be used in payments and other transactions before it really takes off, analysts say. The mobile phone has the potential to be "a fantastically powerful new medium for visual advertising." Local Media to See Steady Shift to Digital ClickZ Spending on digital media for local ads will grow through 2014 and will be 25% of total local advertising, while money spent on traditional ads will continue to decline, according to BIA/Kelsey. A key factor will be mobile, as more people "carry around the Internet in their pockets." Media Forecast Sees Ad Boost in 2010 RBR Barclays Capital analysts Anthony DiClemente and George Hawkey are predicting improvement for all major U.S. media this year. They see advertising returning at both local and national levels, with ad spending boosts from the Olympics, political and the World Cup. Old Media to Face Online Ad Challenges BtoB Media companies will face challenges monetizing consumers as they increasingly move online, according to a study by the IBM Institute for Business Value. Advertisers will "want to pay less for them." The path to charge more for ads will lie in "context and relevance." Media Ad Dollars in Shift to Social, Mobile BtoB Marketers plan to increase their online budgets by 17% this year, drawing money from traditional media such as television, print and radio, according to a report from ExactTarget and Econsultancy. Two-thirds of marketers plan to increase their spending in social media. Google Expands Ad Targeting for Hours CNNMoney Google will now use hours of search history to target ads that users see when they search keywords on the site, the company is announcing. That means if a user searches a term, Google will store that query and may show targeted ads related to that keyword hours later. NBC: Wal-Mart, P&G to Create TV Movie Wall Street Journal Wal-Mart Stores and Procter & Gamble will jointly create a "family-friendly" television movie to be broadcast in April on NBC. The movie, "Secrets of the Mountain," will feature product placements from both companies and run ads from both firms during commercial breaks. ABC: Toyota Yanks Ads from Local Stations ABC News Toyota dealers in five southeast states are pulling their commercials off local ABC affiliates, complaining about the coverage of the automaker's safety problems by ABC News and its investigative reporter Brian Ross. The shift is due to "excessive stories on the Toyota issues." TV Ads Growing Less Effective, Study Says Boston Business Marketers' lack of confidence in the effectiveness of television spots is being reflected in smaller TV budgets, according to a joint survey from the Association of National Advertisers and Forrester Research. TV ads "have grown less effective in the past two years." MTV Dropping 'Music Television' from Logo New York Daily News MTV is unveiling a new logo, with photos of network talent, including the cast of "Jersey Shore," seen through it. For the first time in almost 30 years, the logo drops the "music television" tagline. The Viacom network says it is "definitely going in a new direction." Google's Display-Ad Sales to Top $1 Billion BusinessWeek Display advertising is expected to contribute more than $1 billion to Google's total sales this year -- an increase of some 40% over last year. Big advertisers have traditionally focused branding efforts on television and print, but "that will be moved online." CBS Super Bowl Ad Biz to Punt Other Media New York Post Media execs are hopeful that the brisk pace of CBS' Super Bowl advertising sales will carry over to the rest of the year. However, while television and online appear poised to reap new ad business, newspapers and magazines still face "significant secular declines." Letterman Promo Upstages Super Bowl Ads Washington Post CBS may have stolen the thunder from all of the costly commercials it runs during the Super Bowl with its own "Late Show" promo featuring David Letterman, Jay Leno and Oprah Winfrey. CBS chief Les Moonves gave the OK for NBC star Leno to appear in the 15-second spot. Google's Super Bowl Ad a YouTube Repeat Bloomberg Google ran a commercial during the Super Bowl, marking a rare use of television advertising for the Internet giant. The ad spot has been running on its YouTube site for more than three months. "We decided to share it with a wider audience," says CEO Eric Schmidt. Social Media Steal Ads from Super Bowl San Francisco Chronicle Pepsi, for the first time in 23 years, declined to run a televised commercial during the Super Bowl. Instead, it will pour resources into an online social media campaign designed to interact with customers for months. The company is buying ads on Facebook, AOL and Hulu. Super Bowl Marketers Turn to Social Media USA Today The nearly 40 advertisers that bought ad time in the CBS Super Bowl telecast are serving up supersized self-promotion on social media sites. "They've deputized an entire population via Twitter and Facebook to spread the news of these ads. Folks do it absolutely for free." Mobile Ads to Get Boost from Apple iPad IHT Analysts say the introduction of Apple's iPad tablet device could fuel the development of the entire mobile advertising business. That is because the iPad -- a cross between a laptop and an iPhone -- looks more like the latter from an advertising perspective. Microsoft to Test Ad Exchange Business AllThingsD Is Microsoft is finally ready to a launch its long-delayed advertising exchange? The tech giant is set to roll out AdECN, the "real-time" ad exchange it bought in 2007, within the next two weeks. But AdECN initially will be available to just a handful of ad buyers. U.S. Advertising to Rise 3.5%, Barclays Says Bloomberg U.S. advertising sales may increase 3.5% in 2010 as marketers boost their national spending, says Barclays Capital. Ad sales may climb to $167.6 billion, up from a previous estimate for advertising to be unchanged from last year. Declines in some categories are "moderating." Time Warner Cable Preps Interactive Ads MediaPost Time Warner Cable plans to have 7 million homes that could deliver interactive ads served by Canoe Ventures by the end of the year. Advanced advertising is "a focus" at TWC, says COO Landel Hobbs. TWC is part-owner of Canoe with five other cable operators. CBS Bans Go Daddy Ad from Super Bowl Phoenix Business Go Daddy, the Internet domain registrar, says it has received a rejection for one of its Super Bowl commercials. The spot features an effeminate former football star named Lola who designs lingerie. The ad, CBS says, "had the potential to offend a significant number of people." CBS Mulls Gay Dating Ad for Super Bowl FoxNews CBS is said to be deliberating on whether to run a controversial commercial for the gay dating site ManCrunch.com during the Super Bowl. Reps for the site say they believe CBS has no intention of airing their spot, but do not want to officially reject it fearing a backlash. P&G to Embrace Facebook in a Big Way Advertising Age Procter & Gamble, the world's biggest marketer, is opening an office in Silicon Valley to help develop digital-marketing capabilities with Facebook. P&G says that its "explicit goal for 2010 is to assure that each of its brands has a meaningful presence" on the social network. Microsoft, Hearst Join Media Consortium World Screen The Coalition for Innovative Media Measurement now has 21 members, following the additions of Microsoft, Hearst, Belo, Gannett and others. Formed last year, the group aims to "promote innovation" in audience measurement for television and cross-platform media. Marketers Plan Big Shift to Social Media BtoB Social media is high on most marketers' to-do lists, says an international study by marketing database firm Alterian. Some 63% of marketing execs will invest in social channels this year, with 40% saying they plan to shift more than a fifth of their traditional budgets. CBS, Hearst Expect Political Ad Boost Advertising Age Last week's U.S. Supreme Court decision to overturn campaign finance laws is expected to open the floodgates for more political advertising. Much of the new money is likely to flow to local television stations, benefitting station group owners like Hearst and CBS. U.S. Ad Revenue Outlook Boosted for 2010 Associated Press The two-year slump in U.S. advertising revenue may be ending, according to Magna, a unit of the Interpublic Group of Cos., which is raising its outlook for the year. Magna expects 2010 ad revenue of $161 billion. Previously, the firm forecast a decline of 1.3%. Twitter in Talks With Potential Advertisers Bloomberg A Twitter initial public offering remains on the distant horizon as the company prepares to boost revenue with a new advertising program, says COO Dick Costolo. Twitter plans to introduce "unobtrusive" ads this year and is in discussions with potential advertisers. P&G May Sell Products on Own Web Site Reuters Procter & Gamble plans to introduce its own Web site this month to sell goods directly to consumers and to work on improving its relationships with established online retailers such as Wal-Mart and Amazon.com. P&G's "eStore" will be open only to U.S. shoppers. Clear Channel Debuts Google-Like Ads San Antonio Business Clear Channel Radio is rolling out a contextual advertising service that automatically inserts an audio spot after specific programming or a commercial spot. Previously available only on the Internet, the service "shows that not all ad innovation is happening online." Magazine Ad Sales Drop Widened in 2009 Bloomberg U.S. magazine publishers posted an 18% decline in advertising revenue last year, more than twice as steep as a year earlier, according to Publishers Information Bureau. Mort Zuckerman's U.S. News & World Report posted the steepest decline, with an 88% plunge. CBS Sees Ad Prices Drop for Super Bowl Associated Press The economic slump is causing prices for Super Bowl commercial time to fall for only the second time in its history. Thirty-second spots on next month's CBS telecast are said to be going for under $2.8 million -- a drop from last year, when ads averaged $3 million on NBC. JPMorgan Forecasts Online Ad Rebound TechCrunch JPMorgan says U.S. display advertising will rebound 10.5% to $8.3 billion in 2010, buoyed by a rising economy and actions to reduce the glut of display ad inventory for higher quality Web sites and content. U.S. search ads are expected to grow at an even brisker pace. Group M Names Interactive Vet as CEO ClickZ WPP-owned GroupM is naming interactive vet Rob Norman CEO of GroupM North America. Since 2006, Norman has been CEO of GroupM Interaction, the digital arm and growth engine of the agency network. He has been closely involved with WPP's online advertising investments. Microsoft: Print Ads More Effective Than TV Times of London Print advertising is more than twice as effective as television advertising for large retailers, according to a study from Microsoft. The participants in the U.K. study included large clothing stores, big grocery retailers, fashion retailers and department stores. Tiger Woods Drops on Ad Agency Gauge Bloomberg Tiger Woods, as popular with the public as Frank Sinatra before he admitted to infidelity, is now about as appealing as singer Kid Rock, according to the Davie Brown Index, which is used by advertising agencies to gauge the ability of celebrities to influence consumers. Pepsi Punts Super Bowl Ads for Online Associated Press Pepsi's Super Bowl streak is over after a 23-year run. Advertisements for the drinks won't appear in next year's Super Bowl on CBS. Instead, the company plans to shift its ad dollars to a new marketing effort running mostly online. Super Bowl ad prices are said to be dropping. Accenture, P&G Back Away from Tiger Bloomberg Accenture, the consulting company that built its marketing around Tiger Woods, is ending a six-year relationship with him, while Procter & Gamble says it will begin phasing the athlete out of promotions for its Gillette brand. Also, AT&T is evaluating its relationship with Woods. TV Holding Up Better Than Print Media Tampa Bay Business National advertising spending fell 11.5% in the first three quarters of 2009 compared with the first three quarters in 2008, according to Nielsen. "Television seems to be holding up better than print-based media." Local Sunday supplements suffered the worst decline. Google's Dominance Worries Ad Execs Bloomberg Google's dominance is a concern to advertising agencies, because it could limit the choices they can offer clients online, says Razorfish CEO Bob Lord. "People don't want Google to become Kleenex." In 2010, however, Lord expects ads to migrate to Facebook and Twitter. ZenithOptimedia: More Ads Move Online BizReport ZenithOptimedia, one of the world's largest media agencies, is releasing an optimistic outlook for worldwide advertising spending this year and next, particularly online. "The downturn has accelerated the structural shift of budgets from traditional media to the Internet." Martha Stewart Wares Hitting Home Depot Atlanta Business Home Depot is reporting the first lines of products under a new partnership with Martha Stewart. The retailer and Stewart's company will develop an exclusive brand of house paint. Also, Home Depot will sell a new eco options-certified line of Martha-branded cleaning products. P&G to Release Internet-Only Products Cincinnati Business Procter & Gamble is unveiling Swash, a line of Tide laundry products to be sold exclusively online. "Our consumers are shopping, working and playing online, leading to the decision to launch Swash online only." Swash will be available on Amazon and Drugstore.com. Ad Market Recovery Won't Lift All Media Advertising Age Most people in the media business are excited to put 2009 behind them, but a stabilizing advertising market won't help everyone equally, according to a new forecast by Fitch Ratings. Print media will be "down again due to permanent shifts in advertiser sentiment." Murdoch: The Ad Business Model Is Dead Wall Street Journal The Wall Street Journal is publishing an excerpt from Rupert Murdoch's remarks at the Federal Trade Commission's workshop on journalism and the Internet. "The old business model based mainly on advertising is dead," says the News Corp. chief. "Let's face it." Web Ad Group Launches Privacy Campaign Associated Press The Interactive Advertising Bureau is launching an online campaign to educate consumers about how they are tracked and targeted for pitches on the Web. The campaign is part of a self-regulatory push by ad trade groups that want to head off federal regulation. Google Sees Growth in Online Video Ads Reuters Google is banking on growth in online video advertising as marketers become more sophisticated at targeting consumers. Ad dollars "have to follow" consumers online, says Google exec Nikesh Arora. Many companies are shifting ads made for television to the Web. Yahoo Sees Rapid Growth in Mobile Ads Reuters Yahoo expects "exponential" growth in mobile advertising even as the overall market is only starting to emerge from its deep downturn, says company exec Hilary Schneider. "If you just look at the growth rates on mobile, they're incredible, they're extraordinary." Nielsen Preps Measurement for Online, TV RBR Nielsen is formally announcing its decision to create within its National People Meter panel a "single source" measurement for both television and online consumption of video content. The plan is to roll out Internet measurement to households starting Dec. 23. Hollywood Cutting Ads in Traditional Media New York Times Cost-conscious Hollywood studios are cutting advertising in newspapers and television while leaning more heavily on publicists generating free coverage in magazines, newspapers, TV outlets and blogs. More publicists are setting up pages for movies on Facebook and Twitter. Twitter Ad Business Planned for Early 2010 Bloomberg Twitter says it is generating sales of more than $4 million a year and plans to build on that revenue with advertising in early 2010. Ads, says COO Dick Costolo, will be "organic and in the flow of the way people already use Twitter -- and not, 'Here's the tweets and here are the ads.'" CBS Nearly Sold Out on Super Bowl XLIV Advertising Age CBS is approaching a 90% sell-out for its Feb. 7 broadcast of Super Bowl XLIV, according to the network's head of sports sales, meaning the network likely has only between six and 12 30-second ad spots left to sell. Sales have been "surprisingly good." Comcast-NBC May Spur Interactive TV Ads Wall Street Journal As Comcast closes in on a deal for control of NBC Universal, the cable operator thinks the merger could help speed the development of interactive TV ads and "addressable advertising." Comcast execs are said to be looking at such ads as a benefit of a deal. Google: AdMob Will Expand Mobile Ads Bloomberg Google CEO Eric Schmidt says his company's $750 million purchase of AdMob will expand sales of ads that appear in apps on smart phones. Together, AdMob and Google will be the largest mobile-ad company. Ad-supported apps could become "a big business." YouTube to Let Users 'Skip' Some Ads ClickZ YouTube is adding a "skip" button to some pre-roll ads, in a test it hopes will improve user experience and lead to better ad creative. The ultimate goal, says YouTube, is to create a scenario where advertisers pay only for ads users watch in full or engage with some other way. WPP Chief: More Print Media Must Die Off BtoB Newspapers and magazines are "dropping like flies, and that has to continue," says WPP chief Martin Sorrell. "There has to be a winnowing out and consolidation." The solution is to offer content for sale to those who are willing to pay for it. "The old models don't work." WPP Sees Ad Improvement, Not 'Armageddon' BBC Global advertising giant WPP is announcing a drop in quarterly revenues but says things are "less worse" than the previous three months. "Armageddon and Apocalypse" have been avoided. Still, improved confidence is yet to transfer to consumers' "check-writing hands." Interpublic: What Advertising Comeback? MarketWatch Media pundits are whispering that an advertising comeback may be occurring. But don't bother telling Interpublic Group of Cos. The ad giant's third-quarter profit tumbled 47%. "Recent improved sentiment in the world economy hasn't translated to rising orders." Publicis CEO Forecasts Recovery Next Year Reuters Publicis, the world's third largest advertising group, says the worst of the economic downturn is over, forecasting a return to growth in the second half of 2010. "The recovery will be slow," says CEO Maurice Levy, "but all the signs we have are going in the right direction." Carat to Join Media-Led Research Group Broadcasting & Cable The Coalition for Innovative Media Measurement, the new media-led research initiative that aims to rival Nielsen, is launching a Web site and may name a managing director next month. The group is expected to announce more members including media agency Carat. Internet Advertising Poised for Comeback Associated Press After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine. The signs of an online revival are emerging even while advertising in print and broadcast remains in a slump. Ad Decline is Slowing, ZenithOptimedia Says World Screen ZenithOptimedia is downgrading its 2009 advertising forecast, but has somewhat rosier expectations for the second half of the year, with a "clear improvement in the rate of decline," setting the stage for "modest" growth in 2010. The coming months "will be much less painful." Nielsen Talks Internet Media Measurement Los Angeles Times Nielsen is holding a meeting with 80 clients from companies including Time Warner and Comcast on how best to move ahead with developing a system to measure both television and Internet media consumption. "Tens of billions of dollars are transacted off of these numbers." FTC: We'll Target Advertisers, Not Bloggers Dow Jones The U.S. Federal Trade Commission, per its newly revised guidelines on endorsements, doesn't intend to bring cases against bloggers or tweeters who accept cash or gifts to tout a company's products. "We will be focusing enforcements on advertisers," not on individual bloggers. U.S. Ad Sales May Decline Less Than Expected Bloomberg U.S. advertising spending may fall 1.3% next year, less than previously forecast, as the economy improves, according to Magna Global. In the fourth quarter, U.S. media companies will see a 9% drop in advertising sales. Online paid search and video are "pockets of growth." Tribune Vows to 'Deliver' in New Ad Push Chicago Tribune Tribune365, a cross-platform sales effort that Tribune is counting on to snag new revenue by offering advertisers customized multi-market opportunities across media platforms, is getting its own marketing push. The effort includes print ads and a dedicated Web site. CBS, Viacom to Benefit from Retail Ad Boost Bloomberg U.S. retailers may increase advertising spending after retail sales rose in September for the first time in 13 months, says UBS AG analyst Michael Morris. If ads return, CBS and MTV owner Viacom are poised to "outperform within the media industry." Nielsen to Pow-Wow with Media for Service Broadcasting & Cable Nielsen is contacting 75 of its clients, ranging from top advertisers to media companies, to ask them to a meeting to discuss how to proceed in a possible melding of television and online audiences. The gathering will discuss "TV Everywhere" and similar initiatives. Online Ads Fall for Second Quarter in a Row Associated Press U.S. Internet advertising slipped 5% in the second quarter as the recession extended the slump in online marketing, says the Interactive Advertising Bureau and PricewaterhouseCoopers. Nearly half of Internet ad money was spent on search, boosting Google's sales. Hulu Makes Inroads on TV with Big Ad Deal Adweek Hulu is drawing nearer to its goal of getting a big chunk of broadcast television dollars, thanks to an upfront commitment worth in the millions from MediaVest. For Hulu, the deal represents "an important step in building its ad business to match its buzz factor." Internet Ad Spending Overtakes TV in Britain Reuters Spending on Internet advertising in Britain grew more than 4% in the first half of 2009, moving it ahead of television for the first time, according to the Internet Advertising Bureau. "This is a significant milestone." Video ads are seen as a popular new format. News Corp, ABC to 'Dominate' Times Square New York Times ABC, Clear Channel, Reuters, Nasdaq and News Corp. -- all of which operate billboards in Times Square -- are teaming up to make their signs available as an advertising network. Their so-called Times Square Domination effort will include messaging to mobile devices. Internet Forecast to Take More Ad Dollars Variety Online advertising is expected to account for 15% of global ad spending in 2010, up from 13% this year, says WPP media-buying agency GroupM, in another sign that marketers are moving more dollars to the Internet. Many of those dollars will be in search, video and mobile ads. Ad Execs Uncertain About Media's Future Financial Times Execs attending last week's Advertising Week in New York say few advertisers are willing to loosen purse strings until marketers see strong signs of a consumer spending rebound. Meanwhile, media chiefs such as Rupert Murdoch are insisting that the worst is over. Google Trademarked Keywords Ads Win OK Bloomberg Google should be able to continue selling trademark-protected terms as keywords, according to an aide to the European Union's highest court in a case involving LVMH Moet Hennessy Louis Vuitton. Google "doesn't violate EU trademark law." Keywords generate most of Google's revenue. Yahoo to Launch Big Marketing Campaign Wall Street Journal Yahoo plans to reintroduce its battered brand with a massive global marketing campaign, to be unveiled Tuesday during Advertising Week. The campaign, which will introduce a new tagline, "It's You!," is focused on personalization and how Yahoo can help people navigate online. ComScore, Omniture Join to Measure Web Associated Press ComScore and Omniture, two of the largest companies involved in tracking and analyzing Web traffic, plan to announce they are launching a unified digital audience measurement system. The two firms hope to give Web content creators and advertisers a consistent set of numbers. Sad Men: NY's Advertising Week Kicks Off New York Post While the hit cable drama "Mad Men" depicts the advertising biz in its heyday of the early 1960s, the industry today is battered amid changing business models. Execs will have much to chew on as Advertising Week, an annual series of panels and parties, kicks off Monday. CBS: 70% Sold Out on Super Bowl Ad Inventory Ad Age Advertising sales for the Super Bowl appear to be moving more briskly than anticipated given the current economy, with CBS now selling 70% of its inventory. At this time last year, NBC had sold more than 80% of its inventory. In 2007, Fox was nearly sold out by late October. Disney, Time Warner Cut Back on Ad Spending Los Angeles Times TNS Media Intelligence is issuing the grim news that advertising spending plummeted 14.3% to $60.87 billion during the first six months of 2009. Among those cutting back was media itself: Disney, News Corp. and Time Warner all reined in ad spending in the first half of the year. Cablevision Rolls Out Interactive Ads for Viewers Reuters Cablevision is rolling out a service to enable subscribers to interact with commercials by clicking on their remote controls. The interaction gives the ability to know which viewers are interested in a product or service, a feature for which advertisers will pay a "significant premium." Social Networks Are Ideal, Ad Buyers Say BtoB A new study by the Center for Media Research finds that 56% of media buyers plan to buy ads on social networks next year. Overall, 57% of media buyers plan to buy nontraditional media and 43% say they will buy traditional media. Social networks are seen as an "ideal" buy. Glad Men: Ads to Rebound ... for Some Media Barron's The advertising outlook is starting to look brighter -- but not all media will benefit equally, forecasters say. The Internet, cable television and mobile media will see growth, as print media lose ground. Companies poised to prosper include Time Warner, Viacom, Google. Google to Launch DoubleClick Ad Exchange ClickZ Google is on the verge of launching its long-anticipated advertising exchange, developed within the company's DoubleClick unit. The launch is expected by the end of the month, and could be timed to coincide with Advertising Week in New York, held the week of Sept. 21. Blog Networks Lure Ads as Magazines Suffer New York Times Blog networks like Gawker, Sugar and The Business Insider are reporting advertising revenue is up this year, even as their glossy magazine competition suffers. Such networks put blogs on various topics under some form of central control, "like a digital-era Conde Nast." Twitter Advertising Move Welcomed by Experts New Media Age Twitter's decision to change its terms of service to "leave the doors open for advertising" is being welcomed by many digital execs. "Brands will definitely pay to advertise on Twitter to extend their reach." But the move could discourage Twitter's role as a marketing channel. Internet Grows as Traditional Media Declines MediaPost Overall ad revenues for newspapers, broadcast TV, magazines, radio and out-of-home in the second quarter of 2009 declined steeply compared to the second quarter of 2006, according to an analysis by MediaPost. But the same period saw an even larger increase in Internet revenues. WPP's Sorrell: Experiment With New Media Times of India WPP chief Martin Sorrell, on a visit to India, is advising traditional media companies to experiment with new media platforms. With the Internet and mobile "set to take away a large chunk of the advertisers pie," traditional media "needs to charge for content on the Web." Big Media Consortium Launches Nielsen Rival Reuters Time Warner, News Corp. and a dozen other top media companies are officially announcing plans to create a coalition to study new ways to measure television audiences. The long-rumored effort comes as broadcasters try to cope with major shifts in viewing habits. Facebook, MySpace Grab Big Slice of Web Ads Reuters About one of every five Internet display ads in the United States is viewed on a social networking Web site like MySpace and Facebook, according to a new report by comScore. For big, national brand advertisers, social media sites work "just fine, just like TV," analysts say. Google Is An Advertising Company, CEO Says TechCrunch Is Google admitting it's a media company? The Internet giant is not just a search company, according to CEO Eric Schmidt. "I think of Google as a set of overlapping things. I think of Google as an advertising company who services the broader advertising industry." U.S. Media Lose $10B Advertising in First Half Financial Times More than $10 billion in advertising disappeared from U.S. media markets in the first six months of this year, according to new data from Nielsen. Figures show a 15.4% year-on-year decline in ad revenues, the largest drop for any period since Nielsen began compiling such reports. P&G Develops Web Series to Reach Moms PRWeek Procter & Gamble is launching an online series about pregnancy and parenting, "A Parent is Born," as part of an effort to promote its Pampers brand. To drive interest in the series, P&G focused on a "blogger first" strategy, sending sneak previews to hundreds of mom bloggers. Google to Open AdSense to Other Networks ClickZ Google plans to open its AdSense network to other advertising networks, potentially giving the already huge ad net access to display ads flowing through countless other channels. Google will allow networks to bid via auction to have their ads appear on AdSense partner sites. YouTube to Put Ads on Amateur Videos CNBC YouTube is rolling out its advertising partner program to include uploaders of viral hits. The Google video site's partner program strikes revenue-sharing deals with regular uploaders. But many of the site's most popular videos have been one-hit-wonders posted by users. WPP Warns of Bleak 2010 as Profits Dive Times of London WPP, the world's largest advertising group, is warning of bleak market conditions next year despite the positive impact of the Winter Olympics and the U.S. mid-term congressional elections. "In 2010, top-line revenues will probably be 'even Stephen.' " Ad Market Slow for Big Events Next Year Portfolio Advertising buyers are moving at a glacial pace for two of the biggest television events of 2010 -- Super Bowl XLIV and the Winter Olympics. Rights holders CBS and NBC still have much inventory to sell. Some ad buyers are waiting, believing that prices will continue to drop. TV Networks' Ad Sales Looking Up for Fall MarketWatch The broadcast television networks' decision to hold back more commercial time than usual to sell during the 2009-10 season looks like a good move, experts say. CBS sold 65% to 70% of its ads for the upcoming season in advance, "and that's just fine for us," says chief Les Moonves. Old Media Bested by Digital for First Time Inside Radio For the first time, digital media use exceeds that of newspapers, television, radio and other traditional media among small and medium-sized businesses, says a study by the Kelsey Group. Nearly four of every 10 advertising dollars goes to digital, doubling last year's level. Group M Merges Print-Buying Operations Ad Age Three major media agencies -- Mediaedge:cia, MediaCom and Mindshare -- are merging their print buying departments. The move will presumably allow parent WPP's Group M division to cut costs in a business tied to print advertising, which is suffering. Google to Help Advertisers Predict Topics AFP Google is developing a formula to predict hot online search topics in what promises to be a boon for businesses eager to target advertisements that accompany Internet search results. Categories such as health, travel, and food and drink are "particularly predictable." Time Warner, Nielsen in Media-Gauge Pact Dow Jones Time Warner is entering a new, seven-year deal with Nielsen -- an achievement for the media measurement company, which could face fresh competition from a coalition that plans to create its own monitoring service. The agreement to create the coalition has yet to be finalized. Local TV May Get Some Relief Next Year Los Angeles Times Revenue for local television stations, most of which is from commercials, will grow 5.2% to $18.5 billion in 2010, thanks in part to political advertising and the Olympics, according to research firm SNL Kagan. Local stations have been challenged for the last few years. Nielsen to 'Reign Supreme' Over New Rival Bloomberg Nielsen will "reign supreme" over the consortium of media and advertising giants aiming to devise a new method to measure audiences, says Porter Bibb, managing partner at Mediatech Capital Partners and a former publisher of Rolling Stone. Creating a rival will be "expensive." Twitter Still a 'Question Mark' for Marketers Chicago Tribune Marketers are discovering that many time-honored strategies don't apply in the new social realm. Companies have to "learn to let go of control" on Twitter, which is still seen as "a giant question mark" by some. "Nobody has any idea of what they're doing on social media." Google Puts Movie, TV Clips Into Search Ads Bloomberg Google, seeking new ways to make money from Internet-search advertising, is dressing up its plain-text search ads with movie and television previews. After starting to test videos in its ads last year, Google is considering adding product-demonstration clips to the experiment. Social Networks: Few Users Interact with Ads New Media Age Just 4% of people have ever clicked on a banner ad on a social network, according to research by affiliate network LinkShare. A study of 2,000 consumers found only 5% found ads on LinkedIn useful for purchasing decisions. This rose to 9% for ads on Facebook. Media Giants Join Forces to Challenge Nielsen Financial Times Time Warner, News Corp., Viacom and other media giants are joining with marketers like Procter & Gamble to create a consortium to challenge Nielsen, the dominant force in TV audience measurement. The rise of online video and Hulu have made improving measurement more urgent. Web Sites Debate Best Values for Ad Dollars Wall Street Journal The Online Publishers Association -- which represents the likes of New York Times, ESPN and MSNBC -- is releasing a study that finds that ads appearing on the portals and bought through ad brokers are less effective than the premium ads they sell on their own sites. Facebook Attracts Leading U.S. Advertisers Financial Times Facebook says that 83 of the top 100 U.S. advertisers, such as Coca-Cola and AT&T, are now using the social network to promote themselves. The shift is seen as striking, since companies were initially hesitant to advertise alongside potentially offensive user content. Publicis to Acquire Microsoft's Razorfish Dow Jones Publicis Groupe, which owns advertising agencies Saatchi & Saatchi and Leo Burnett, plans to acquire Microsoft's digital ad agency Razorfish for $530 million, a move that allows the Paris-based ad giant to solidify its position in the only sector still growing amid the current slump. Ad Agencies to Spend Less on Old Media Adweek The advertising market may have hit bottom, but it has also changed. As ad agencies begin to spend, they are shifting dollars from traditional to digital media and advanced ad forms, according to a survey by software outfit Strata. Print media is taking "the biggest hit." Magazines to Try Cover Pouches for Ads New York Times The cover of the new issue of Hearst's House Beautiful includes a pouch containing a pull-out chart offering paint advice for readers -- with an ad for Glidden paints on the back. Editor Stephen Drucker says "this is a great demonstration" of "how to make magazines exciting again." Broadcast Networks' Ad Take Down 15% New York Post The broadcast networks all admit they sold less advance advertising time for the upcoming season. While ABC, CBS, NBC, Fox and the CW are staying mum about their individual takes, their combined haul is estimated to be down 15%. Plus, the networks all made deals at lower rates. Media Analysts Doubt CBS' Ad Optimism Reuters CBS's Les Moonves should be receiving thank-you notes from his fellow media CEOs. Moonves's comment that advertisers are "coming back very strongly" jolted many media stocks on Friday. But analysts caution that a recovery will likely be slow and "may never come" for some media. Internet Ad Industry 'Won't Get Any Worse' Dow Jones Worldwide spending on Internet advertising fell 5% in the most recent quarter, the second consecutive period in which the once-booming sector has shrunk, says researcher IDC. Internet ad spending may not rebound until 2010. "The good news: Things are not going to get worse." Newspaper Ad Sales to Recover Next Year Bloomberg U.S. newspaper publishers will see advertising sales pick up in 2010 following a 10% drop this year, according to ad research firm Borrell Associates. Print ad sales will gain 2.4% to $36.8 billion as smaller newspapers' appeal to local marketers is expected to recover. Procter & Gamble to Team Up with NFL Wall Street Journal The National Football League is announcing a sponsorship deal with Procter & Gamble. The multi-year pact will allow P&G to slap a newly designed "Official Locker Room Product of the NFL" label on products such as Old Spice deodorant and Head & Shoulders dandruff shampoo. Ad Biz: Leaner, Meaner to Be 'New Normal' Adweek Advertising execs believe a fundamentally new ad industry will emerge from the recession -- one that is forced to be leaner and meaner. Clients will demand greater speed in an age "where your brand can be affected by one teenager who puts a message out in a YouTube video." Facebook Eyed by Sears for Major Campaign Crain's Chicago Sears, the U.S. retail giant, is launching a new back-to-school marketing campaign using Facebook. A new online site called Campus Ready, accessed via Facebook and Sears.com, includes everything from a gift registry to enabling students to design a dorm room online. Media Moguls Rethink Web Ads in Downturn Reuters Execs from Time Warner, News Corp. and Disney say they are hopeful about using the Web to glean data and target consumers directly. A "more effective" way to reach 14 to 24 year-old consumers could be to use social networks, "rather than bombard them with ads." TV Upfront Ad Negotiations Nearly Done Ad Age Negotiations in the upfront market with the five major broadcast television networks are close to wrapping up, with several anticipating volume in the onetime $9 billion-plus market to be off by as much as 10% to 15%. Total broadcast volume could be down as much as $7.8 billion. Broadcast TV Giving Ground on Ad Rates Wall Street Journal CBS, NBC, ABC and Fox are said to be cutting advertising rates by single-digit percentages in at least some deals for the coming TV season. The major U.S. broadcast networks, already reeling from the economic downturn, are facing more pressure from marketers. Facebook, Twitter Run Ad Spots Before MTV USA Today Candie's, the clothier for tweens, premiered its new commercial featuring Britney Spears last Thursday on Facebook and promoted it on Spears' Twitter feed. The first television airing of the ad spot won't come until four days later -- an eternity in the age of online buzz -- on MTV. News Corp Threatens to Yank Ads from Google Sydney Morning Herald Google is facing a challenge in Australia as both News Corp. and Fairfax Media are said to be threatening to pull millions of dollars in search advertising from the Internet giant. The two media companies are unhappy over Google's plan to list real estate for sale on Google Maps. Internet Ads Are 'Annoying' to Consumers MarketingCharts A majority of U.S. consumers say they are very frustrated by many common types of Internet ads, according to a study by Harris Interactive. Pop-ups, ads that are "moused over," difficult-to-close ads, and musical ads are cited as some of the worst offenders. Google Developing 'Ringback Advertising' InformationWeek Google is developing a system to sell audio advertising as ringback tones -- the sound heard when waiting for a phone call to go through. Consumers won't be annoyed by "ringback advertising," Google says, because they "would have to otherwise listen to some other form of audio." A $65 Billion Ad Shift Away from Old Media? Forbes Some $65 billion will be siphoned away from traditional advertising channels in 2009 and spent instead on companies' own Web sites and Internet marketing, says a new study by Outsell. Advertising "has left the news industries" and "is not going to come back in its same form." TV Prepares for $2 Billion Ad Shortfall Financial Times U.S. broadcast and cable networks will face a $2 billion slump in advertising revenues during the next four years as younger viewers spend more time online, says a report by Screen Digest. "We're at an inflection point in the TV business model." Online video ads "won't fill the gap." Obama Campaign Takes Top Global Ad Prize USA Today Barack Obama's historical win to become U.S. president also made history at last week's Cannes Lions International Advertising Festival, where his "Obama for America" election campaign won two Grand Prix awards, among the top honors at the world's biggest ad competition. NBC, GroupM Poised to Open Upfront Market Adweek NBC Universal and GroupM are close to finalizing a major deal for broadcast and cable inventory for next season. Observers believe NBC, the fourth-rated broadcaster, will have to move first due to its weaker position. ABC, CBS and Fox aren't believed to be close to cutting deals. WPP: Global Ad Spend Revised Down Again Reuters Global advertising spending is expected to drop 5.5% in 2009, more than previously thought, before a mild recovery begins in 2010, according to a new forecast by WPP's GroupM. U.S. ad spending is forecast to fall 4.3% this year followed a 6.5% drop in 2010. Microsoft Books Hyatt for Mobile Ad Campaign Bloomberg Microsoft is signing a deal with Global Hyatt Corp. to put hotel ads on Verizon Wireless phones, as it chases Google in mobile-phone advertising. Microsoft, which mostly sells ads designed for viewing on personal computers, is adapting the business to faster-growing mobile. Google Tests Product Ads with Prices, Images Wall Street Journal Google is launching a test that will show people who search for products, like shoes and televisions, an entirely different advertising format known as a "product ad." Such ads will "feature product specific information directly in the ad such as price and product image." Internet Poised to Become No. 2 Ad Medium New York Post By 2013, Internet advertising will be second only to television ads in total media spending, according to the new PricewaterHouseCoopers report. Consumer magazines, newspapers and radio will be flat or down. Some segments "may never rebound to previous levels." Ad Festival Sees Drop in Entries, Attendees USA Today The week-long 56th Cannes Lions International Advertising Festival, the ad industry's most prestigious annual award show, begins in earnest Monday. Attendance, which topped 10,000 last year, is down 40% and entries are off about 20%, leading some to question its relevance. Twitter, Google to Chat at Cannes Ad Festival Business Standard Top advertising execs will gather in the French resort of Cannes for the 56th annual Cannes Lions International Advertising Festival. This year's event emphasizes digital with speakers including Google CEO Eric Schmidt and Twitter co-founder Biz Stone. Google's Anti-Malvertising.com Fights Bad Ads InformationWeek Google is quietly launching a new search site called Anti-Malvertising.com to help its ad network partners identify potential providers of malware. The Google custom search engine on the site is designed to provide publishers with background information about advertisers. YouTube Testing Video Ad Viewing Options AFP YouTube is testing an option allowing users to choose between watching lengthy ads before uninterrupted videos or having brief ads mixed with viewing. The test is being held on a small percentage of videos. YouTube rival Hulu has been dabbling with a similar advertising format. PwC: Media Growth in Video Games, Not Ads Financial Times Advertising is set for a prolonged slump, says PwC's new media outlook report. The downturn will accelerate the move to digital, and the newspaper industry will "fare worse." Growth in media over the next five years will be in video games, television subscriptions, film and Internet access. Broadcast Networks to Mull Ads for Hard Liquor New York Post Local television affiliates are actively courting advertising for hard liquor, as networks report ad revenue off about $250 million in the first quarter. The spirits industry believes it is only a matter of time before broadcast networks revisit the idea of airing liquor commercials. Amazon to Hold User-Generated TV Ad Contest Adweek Amazon is readying a return to television advertising after it stopped running commercials in 2002. The Internet retail giant is kicking off a user-generated commercial contest to find submissions that tell its story. "We're expecting great advertising creative," Amazon says. TV Commercials Are Too Loud, Lawmakers Say Dow Jones Congress wants broadcasters to turn down the volume on television commercials. A new bill would require the U.S. Federal Communications Commission to "preclude commercials from being broadcast at louder volumes." The idea might be difficult to mandate, observers say. Google to Make Grab for Online Display Ads BusinessWeek Google will soon unveil an overhauled version of the advertising exchange that it picked up in its acquisition of DoubleClick last year. The search giant hopes to place more display ads on its YouTube site as well as on thousands of partner sites, from blogs to the New York Times. TV Viewers to See Fewer Traditional Ad Breaks TheWrap Next season, network television execs say viewers will see fewer traditional commercial breaks and an increase in innovative techniques such as shorter, more frequent ad stops, a heavier reliance on single sponsors and using actors from the shows in the commercials themselves. Media Business Recovery Isn't Expected Soon Reuters U.S. advertising spending in the first three months of this year crashed 14%, according to TNS Media Intelligence, the biggest drop since 2000 when the industry researcher began keeping records. The figure suggests that a recovery in the media business may still be some time off. P&G to Name McDonald CEO in 'Era of Thrift' Wall Street Journal Procter & Gamble is replacing longtime CEO A.G. Lafley with company veteran and COO Robert McDonald, just as the tough economy and new rivals are forcing it to revamp its business. Lafley will remain P&G's chairman. P&G spends nearly $3 billion a year on advertising. Media Optimism Vanishes as Ads Drop $3.8B New York Post The advertising market is continuing its downward spiral, according to Nielsen's Monitor-Plus ad-tracking service. U.S. ad expenditures fell $3.8 billion, or 12%, to $27.9 billion in the first three months of 2009, with spending down across all major media categories. Google's Search Terms Attract Ad Attention Fortune Search queries for terms like "investments" closely mirror the performance of the stock market, Google says. Such insights suggest that the way we search say a lot about us. For online advertisers, this means targeting ads to specific search terms is "more important than ever." Internet Ad Spending Sees (Temporary) Drop Associated Press U.S. Internet advertising dropped 5% in the first quarter, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. The setback is considered temporary, however. "Growth will resume as the U.S. economic climate improves," says IAC chief Randall Rothenberg. Twitter: Get Ready for 'Sponsored Tweets' Adweek Izea, formerly called Pay Per Post, is readying a Twitter advertising platform called Sponsored Tweets that will pay Twitter users to send their followers messages about brands and products. Sponsored Tweets is set to launch in about a month, says Izea CEO Ted Murphy. WPP: Top Media Brands May Face Closure Financial Times Group M, WPP's media agency, is warning that more newspapers, magazines and television channels could go to the wall this year as it cut its forecast for the U.K. advertising market. "No previous ad recession has put household media names at risk like this one has." Advertisers Start Launching Social Networks USA Today Marketers are starting to roll out their own social networking sites. The branded sites won't rival the likes of Facebook or Twitter, but aim to complement them. Sharpie's new Sharpie Uncapped touts the use of the permanent markers for self-expression.
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